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on the b DOl lars, and Dollars and Cents.. Cents. . . . . , . aýOR paper, ink, plates, presswork 'and ail the 'tangible things which go into a printing estimate. E1 But Dollars and Cents do flot tell the whole story. They may for many pririters, -but flot for Lloyd Hollister Imc. CI There are many essentials to our better printing service which cannot be priced in actual Dollars and Cents., These areinanible . et they mean much otebyr J IRST cornsEprene etily it' n mortant item. Yn it is not reckoned in any printing estimate. Really. therelisn charge for it. 41 Neither, do our estimates include such'essentials as pridé in workmanship. reputation for doing the job at hanci right care of details ... record for, keeping promises. reli- 1232.36 Central Avenue Printers and Publishers Wilmette, Illinoiîs l* 4 4 Ill 1 lion ililluil 1 ollilldý