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on Dollars and. Cents, Dolars and et . . , , (70 Rpaper,. ink, 'plates', presswork and ail the tangible things, which go into a printing estimate. «E But 'Dollars and Cents do not tell the whole story, They may for miany printers, but not for Lloyd' Hollister In.e.41 There are inany essentials to our better printing service which cannot be priced in actual Dollars and Cents. Th.ese are intangibe...yet th'ey mean m htohe: buyer. IIRST cornmes Experience. Certainly it's an iîmportant item. Y et it is neo reckoned in any printing ,estimate. Really. there is no charge for it. 4C Neither do our estimates include such essentials as pride in workmanship .. reptation for, doixig the job at hand rig/t. - care of details .. record for keeping promises.. reli- 1232-36 Central Àvenue Pitr n Wilmette, Illinois il