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on the Dollars .andý .e..Cents Cents . . . O70R paper, ink, plates, presswork 'and ail the tangible things which go into a printing estimate. C. But Dollars and Cents do not. tell the whole story. They may for many printers, but pot for Lloyd Hollîster Inc. «L There are inany essentials to our better printing service which cannot be priced 'in actual Dollars and Cents. These are intangible... yet they mean nuich..to the buyer. (~IRST cornesExpeérience. Certainly it's an important item. Yet it is nlot reckoned in any, printi ngË estimate. Ral there' is, no- charge for it. - Neither do Our estimates include such essentials as pride in workmanship.. reputation for doing the job at hand riglit . . . care, of details . . record f or keeping promises . . . reli- ability in making delivery dates. k-. f L £ I Sf gI l 7 v- 123-36Central Avenue wmeiiuvi Printers 1 and Publishers T-l 1>,.-ý,.;O,%q,. ew