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not FICTION "Wilm ette ýLuetWntAds Py b Mre thn detsn xression FOR SALE-OAS STOVE IE NE, Clark Jewel, white enaniel, Lorraine reulto.Can be bought for Y4Of original coft. Wrought iron firelae screen and andirons. Ice box. MoreThaii 50 came in reply to this wantwad. more than 50 cails. The results of our clasfied ad. in your paper are both surprising and pleasing." Why do firms advertise? -Why do they spend thousande of dollars? For just one thing. RESUOLTS!1 Resuits mtake advertising pay. Users Of classified advertising expeot.the saine thing., RESULT S. Much of' the> SUCCess of advertising in the case of the 'national advertiser or the. classified user dep.nds upon .the. medium uscd. The. national adver- tiser through study of publications knows those which produeL, resulte. Socan the classified advertiser. By answering a few simple questions aIl doubt can b. eliminatcd. Here are the questions: 1. What paper in your community is, read by the greater niumber Of Peo pie? 2. WAW atPaer rus the bulk of local disp$ay advertising? 3. What PaPer does the national advertiser choose in yoUr' con- munityp 4. What paper. carrnes the budk of classified adpertising? A little straight thinking ad you arrive at the answer in your coin- munity. It is WLmmETTE LwiE. In your community the. classified section Of WILMmTR Luhas long been the acknowledged medium of exchange. It profits the reader by its host of offerings each week. It profits the advertiser because it is turtiod to instinctively by a host of readers seeking classified off erings. Yes, innumerable satisfied classified users attest to the f set tht the phrase1 "WiLmETTE LWE Want-ads. Pay" is more than- a fancy . a hih-o sounding advertising expression. It's a FA CTI To place classified ads PHONE WILMETT.E 4300. Ask for an ad-taker. IWANTOOADS-, PAY,