TYPE multiplies voice. Typography is the art of making the voice attractive.. memorable ... urgent. Çit is the art of expressing the individu- ality of a business or person on printing paper. qHere where experts enjoy using the full range of type possibilities, a printed message takes on vocal warmth, with the advantage of performance and "range". • Greenleaf 4300 • Wlmete4300. Sheldrakt 1216 • innetka 2000,