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mercial artïsts in tneco~untry, v Andrew Loomis of Winnetka is as- suIming the role of spokesman for fellow artists less fortunate and la- nenting the shifts in advertising poli- cies which bas given the pbotographer preference ovér the artîst. î.The trend among advertisers to use pbotographsý instead of sketches. bas corne about sitîce the depression," Mr. Loomis avers. "Ab out 90 per cent of, the ads use photograpbs riow. Think what it means to divide the remhainirig,10 per cent of. the illustra- tions mong tbe artists in the counrtry, There are>5,000 in Chicago alone.". Want Idmed Picture Some of the magazines< are also experimeriting witb pbotograpbs to ilutaetheir fiction. I tbe casé of, the detective magazine there is a cer r tain crude realism achieved by means of! the photograph, 'Mr. Loomis ob- serves, but he asks, who warits to sce a photograph of a boy making love to a girl? Most people prefer to see an idealized picture of love- making. "The pretty girl on the billboard is anybody's pretty, girl," remarks Mr. Loomis bumorously. 'Sbe is idealized and therefore impersorial." If a phiotograph were substituted for the idealized painting, Mr. Loomirn says immnediately the girl would be- corne Sadie Jones of Il North avenue, a personality definite ini itself. Not only is identification inevitable, but Artios.Cau Coatrol Jigbt "The artist cari cortrol the liglit on bis painting arid put it wbere he wants it," added Mr. Loomis. "He omit-s ail irrelevant detail, selecting just the lines be wants. He can bring out the product by empbiasis, and light, wbtber it be cigaret, silk stockings, electriê refrigerator. The pretty girl is incidentaI, merely tbe magnet to attract the eye to the important ob- ject in the picture.." tacked on the slanting gable bis pretty He bas gradually acquired. a listing girl covers for recenit issues of the of nortb shore girls too. Redbook, This Week, and tbe Satur- With one of. these he had: asad day Eveiling Post, About the room rishap. He used bier as model for.a were small- sculptures wvhicb be said magazine cover for 'a nationally were the first work of bisIwife,ý the known publication, .wbicb accepted, former Ethel OIsoni of Chicago, wvho the painting. and' paid for it. Thé bas- beeni studying recently* under montb it was to appear. it failed to Peterpaul Ott of, Eyanston. do so.Istd there wasý a pict Piled on tbe little, table near thsowing a ,12-year-old girl. He was Mr. L-oomlis is especially irterested ini characterizations and says that whcn lie retires, lhe iritends to do portraiture..,TI the meantime hie is ôccasioiialIY, painitinlg portraits, and one of bis miost imminent objectives is to paint a large portrait of Mrs. Looris land the three children, Diana. Natalie, and jimmnie (James Newell). The children are ail pupils at Counitry Dav school. l'le loüoiises bave. lived in \Viin- netka îhrec years, baving corne out f roui the . E'dgewater Beach. apart- ients. Their.:home was. for a, iinir- ber of v cars in Edison Park, Chicago. MIr. Lôooris.-whowas born iii Syra-, c use,.IN. Y., and brougbt up ini Zanes- ville, 0.. wasý in Chicago with an ad- vcrtising agency before the war. over- .asý twovtiyars with the 3llth Engi- ieers, and , ack, for work with miore advrtising. agencies, afterward. Onec ,qf thesc was the agency of Chiarleq D)aniel Fret. About 15 vears ago lie ý.tâftled in as free lanice coimmercial He took,.hisîart work wit1î the Art: Students- league., New York Citv, aloig W'ithi such famous contemporary% attsas Norman Rock%%ell. M.\ac- Clelland Barclay, and others. He ýis active iiow in the Art Guild of Cli- cago. Our talk of theý problemns of artiStsý took us into economnics, which led in turn to the subject ofthe bonus. Mir. Î,oornis, being eligible. for the maxi- muni, was natturally wel-informed on it. Wr e ven arrived at the TowN'i- send plan, uit '.\r. Loornîk, like a truc arti st. reverted once more to bis crusading thèmiie, -the individual pos- sibilities of idealistie art as opposed i.o the realismi of photography. And I' came away thinking,. whiat would: our workl bc like without the artist to idealize oûr prettygirls?, Bleak in- deed! Abbott Nelson Annexes Club Table Tennis Titie Abbott Nelson of Winnetka wvon rapher, but after 25, according to Mr. he 0 ahilgi ivc u~meLIJ1U a5 P ' ]cuL evenmngs, ,aturc1ay afternoon, and -Loomis, she is tbrough as a magazine firigers a cigaret. rIn due time she fashion trends and able to simulate sna onns cover or poster model. Theni she must will be seen on billboards advertising seasorial activities. Mr. Loom'is laugb- Sna onns take to the young tuother or yourig a Canadiai cigaret. Mr. Loomis bas irigly admitted it is bard to. thirik in matron type:of _posing.' done mucb of the Palmolive illus- terms of Cbristmas when the ther- Ml\r. and Mrs. Richard .C. Jobriston Mr omsmaintains a downtown trating of latei and one of bis most, mometer is bitting 96 degrees. of 321 Melrose avenue, Kenilwortb, studio, but prèlirs wbeneùver possible recent story commission.s *was for I was interested to learri. how an are entertaining their bridge club at towork iri bis studio at the east end McCall's magazine, .to sketch five artist works, and Mr. Loomis told dinner on Saturday night.