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AB mlicee * Hereswhy. W. ýofer you one of the simpl.st, emasi, and most economical ways, to acquireé a. home of your owvn . now. Ail you have to do is have, areasonable down pgyment and we will finance thi. balanceof the purchase, priceiàcludini the'lmnd 1 alog-term. You repay the. ban from current income . just athough you w.re "àan reat. Our popular, tested plan keepa costs at 'a:mni mum. There are no mortgage ren eWals to worry about. Thei. regular repayments provide for can- collation of, the -Joan, cover -reasonable intereît- ... give you a clear home. This pla~n is rççcoguizred by homie owniers, govçrn- ment oefciaIs, and home flnancing experts as the. safest, easiest and most practocal way to psy for residential property. Buy or build-yo~ur bonm. now ... give greatcr seourity and happiness to your family... with the help of our simple, sensible financing plan. A FIW REASONS WHY.YOU SHOIPLD SUY OR SUILS NOW 0 Rits Increasing - National Indtustrial- Conferece Board reports u*interrupted up- ward trend in rents since early 1934. Flous- ing shortages make continued increase in- evitable. 0 Real Estate Pricet Rising-National As- sociation of Real Estate Boards reports: *'There is every indication that we are just past the low ehl> in the real estate market * .that prices and demand for real estate ma y be expected to advanice over the comn- ing long-teýrni period " 0 Conditions Favorable Now-Society of UrWIAé4VA 1126 Central Avenue Phone Wilm.ttp Illinois was again proved weI-founaed re- cently when it was brought to our notice.that a $3,000,000 trust fund he had created with the Union Trust ýcompany of New York, consisting -of, stocks and bonds, had.sunk to a valut of, about $1ý,50OOas a result of the inancial depression. Anlother, trust fund of $?,OOO,OOOr which he had created. with, the North-. ern Trust company of Chicago, con- sisting of. Chicago real estate, paid out its bequests in. full and had a surplus of $250,OOO. Could there bc bette r proof-that real estate in the' Chicago area is ani investment of the high est type, if careftilly selected? The sales of our organization and every other real estate orgaization today, are demonstratin g beyo nd a doubt that more and more people realize. the wisdoùm of owning. real property. Real estate sales at this timhe are iucreusing at an exc.eptiotialrae Our company bas been able to report very substantial increase in number Of sales and in dollar volume of sales since 1933. This month. bas shown. an unusual increase over April 1a year ago, siuice the number of salés ,more than doubled those made in April, 1934. The sale of both vacant and improved property on the north shore continues at an ever increasing rate. One of cour salesmen recently closed seven sales in nine days-al- most a :gale a day-which is most en- couraging as to the rapid movement of property at this time. Present inquiry is stili active and we believe, as we have stated many times in the past few years, that, barring unforeseen situations, the movement of real estate will steadily increase. ýMortgageBusiness l' 31%1 Above Last Yearî In the two metropolitan areas in- cluded in the Chicageo Federal Home gage money recorded 26 per cent 1for he volume of the first quarter vol mortgages in the two. counties, foui The widespread publicity and ad- vertising campaign whicb the Public Service company of Northern Illinois bas conducted this spring in the ini- terests of building activity through- out the territory it serves,- b as been,, accôrding. to ail reports, one ofi the routstanding efforts, of 'its' kind ever con ducted. by a utility comapany. 11Amnong other definite accomplish- ments of the- campaignl, it bas served to make the slogan ,"1936.Is the Timne to Build,"ý the almnost universal cry of builders, contractors, realtors and others in. the _building industrv throughout outlying Chicagolanid. "ýWe feel that we started something when we beganý broadcasting. this slogan aý the keynote of, our, cani- paign.; in a short tume the slogan begaix to be takeft up by others who wère1 interested in 'the activity,"ý said J.W.' Kehoe, division ma nager of tfrç, Publ ic Service company. Stlnndate Building Iute«t "In a campaign with as broad ob- jectives as this," Mr. Kehoe stated, "it is, almost impossible definitely. to measure resuits. Our 'intention was primarily to stimnulate an: iItereSt in... home building' and moderiization in the territory we serve. "It therefore would uxot séem,.ac- curate to, judge the valueof our' ad- vertising and .publicity solely by the number of homnes that have been buit since we started, for this would ignore the vast number of practical ideas that iundoubtedly have been planted in the minds of People who are perhaps still besitating about building but whose desire for a home bas- been aroused. to a point mnuch nearer, actual breaking ground tha n ever ,before." Al reports continue, to show i- provement in building activity, Mr.. Kehoe said, and although the Public Service compariy cannot claim that its advertising started ii, it.does féeU thiat' it bas contributed something stimnulating along a broad front and that. best of al. the inspiration it bas sof this type as yet unaffiliated the réserve systern accounted oiuly 2 per cent of the dollar ne of new home financing, and 1-'9 of the-new nmortgages.