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A miliiondolars wrth A E rTHELAP NO O DSPLA and. how .to protect tkem. witk a few cents wortk of ligkt 44 I F1 could only give my child more advan- 1tages," says many a parent today. YVet one priceless advantage most of us cau give, is, often overlooked-unimpairedoesiht. And this simply because we don't realize the part poor ighting plays in damaging eyesight. What correct Iightmng is To protect eyes you should have from 20 to 30 foot-candies of ligbt falling on the printed page. This light should be properly diffused with no glare, no deep shadows, no con- tr"ts to cause. eyes to change focus f re- quently. Under such Iighting eye tension is relieved.. Your body relaxes. Your nerves relax, tooý. Wh, many homes fait to have il .Most women would be only too glad to give their. families the benefit of safe lighting; to protect the eyesight of their children. But they,have no wýay of measurinr the ind of light their lampe give. And so night after night eyes struggle on, with danger of per- manenit injury. Hem' te get it In the last. few years some. wonderful dis coveries have, been made about proper light- ing. Lighting engineers have found that just by changing the position of shades, by rais- ing or lowering the height of bulbs, and by designing a special kind of "light refleet- ing"' shade, these handicaps to eyesight arc completely overcome.. Your Public. Service Store has. a variety of these properly designed lampe for sale. They are beautiful as well ai safe for eyes. Corne down and sec them. At the saine time learn, from our better light- ing display, simple ýand easyways ini which you, can improve the lightijng in your home., And getfrer, a marvelous littie device called "The b Lighting Tapeý Measure," which enables you to, tell quickly whether or flot. each Iamp in your home is providing safolight. Act at once.- Don't allow the eyee in your family to struggle unaided another night. Better Ligt... Botter Sight PUBLIC S]ERVICE COMPANY1 0F NORTIIERN ILLINOIS ofeyes, Which is YOUR lamp? Lmp 1. Bulbs too Iow. ai dc. of shade 2oo doping. Resuit-glare, deep shadows, eyestrain. Lamp 2. Bulbe at right heigbt, shade of correct design. Resuit - rest- fui .ight, precbous eyesight protected. F R E E at your Public Service Store, "Lighting Tape Measure" ta test your lampa. Get it toda y. SEPTEMBER 2o, 1934