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\ Table lamp for ........... % studymrn orliving \room.Approved by 11Iluminating Engi- ... ..nccring Society. Beautiful metal base llnished in bronze and gold with distinctive tapered shaf t. Attractively designed parcbment shade. p>ia on/y$ Indirect and direct floor lamp with new three-intensity ight for general lighting, reading, sewing and bridge. PureS silk shade. Prie on/j'710 Approved ««siglt-saver" lamp for indirect and direct ighting. Has attractive bronze finish base with dccorated parcb- S)I ment shade. Priée on/y, 0 Adapter kitchen light- ing unit, screws in ordi- nar scke. ives com- fortble, glareless liglit for itchýen worký. SI 44 .Prifce on/j J MEV milmi-SAVEr LAMPS Designed for Beter Sisng. In two out of three comfortable homes, lights throw glare and strain on eyes.. Expert ligbting engineers hav e created lamps that pro- teet against these dangers. See them at your Public Service Store. SsS daylight-now for millions of eycs! L.Hours more of reading under artifi- cial light. Unless you havecorrect light-, ing in your home, think of the strain this extra use of eyes can m~ean. Espe- cially for young eyes which must spend hours over school books. What correct lighting is To protect eyes you should have from 20 to 30 foot-candles of light falling on the printed page. It should be properly diffiised with no glare, no deep shadows, no contrasts to cause eyes to change focus frequentl y. Under such lighting eye tension. is relieved. Your body re- laxes. Your nerves relax, too. Wha' many homes fail to have it Most women would be only too glad to givýe. their families' the benefit of safe lighting; to1 protect the eyesight of theit children. But they have no way of mca- suring the kind of light their:lamps give. And so, night after night, cyesstrugglc- on with aanger of permanent injury. How 'te get it In the last few years some wonderful discoveries have been made about proper lighting. Lighting engineers have found that just by changing the position of shades, by raising or lowering the height of bulbs, and, by designing a special kind of "llight-reflecting"' shade, these handi- caps to eyesight are completely over- corne. Your Public Service Store has a variety of these properly designed lamps for sale. They are beautiful, as well'aîý safe for eyes. Corne ini and sec themw and at the samie time. learn, from our better lighting display, simple and easy ways in which, you can improYe the lighting in your home. And get,. Free, a marvelous little device called ccThe L ighting Tape Measure," which enables you to.teil quickly whether or flot ecdi lamp, in. your -home is providing safe light. Act *once. Don't allow the ejycs in your farnily to .struggle unaidedý another night. Attractive eye-saving lamps are also being shown by other dealers . X- Bette.r Light . . . ýBetter Sight PUBLIC SERVICE COMPANY O, NORTHEUMniLLmois. OCTOBER 4. 1934 NOW, THTDAYS ARE SHORTERI It's up to OUM ther, to Pro tect those Precious eyes