Illinois News Index

Wilmette Life (Wilmette, Illinois), 11 Oct 1934, p. 45

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Table lamp for study room or living room. Approved by TIluminat- ing Engineering Society. Beautiftil metal base fln- ished inbronze and gold with distinctive tapered shaft. Attractively de- signcdparchment $ 75 shade. Price ont, NEW '"EYE-ýSAVING" LAMPS NOW .ON DISPLAY Deskned for Bcuter Seeing SIII& Indirect and direct floor lamp with nlew three-intensity light for general iighting, reading, scwing and bridge. Pure silk s hade. $8 on/y $780 Approved "eye-sav- ing" lanip for indi- rect and direct light- ing. Has attractive bronze finish base with decorated parchli- ment shade.$880 Adapter kitchen lighting unit. screws in ordinary socket. Gives comfortable, glareless «Iight fop k itchen work. $ 40. Priée oni - My husand uffered fron, constant hendacheu tili your new"fttrSht lamp bani.hed thora. Changini the shade on imsmy's reading Immp gave hbm renewed inter- est in hie home work. Dorothy squinted eon- stantly, util the. rend- ing lump in ber roont won ohmnged. Avoid eye strain with proper Iight. Send today for our free Iighting test of your home. INtw o out of three homes, say Iighting experts, incorrect Iighting threatens eyeu. T1o protect eyes, 20 to 30 foot-candkes of light should fait on the printed page. This should be properly diffused with no glare, no deep shad- ows, no contrasts to cause eyes to change focus frequently. Under such lighting eye tension is relieved. Your body relaxces. Your nerves relax, too. Many homes lack correct ig hting Most women would be only too glad to give their families, the benefit of safe lighting; to protect the eyesight of their children. But they have no way of m easuring the èfind of light their lamps give. And sonight after night eyes strug- gle on with danger of permanent injury. How to get it In the last few ycars some wonderful discov- eries have been made about proper fighting. Lighting engineers have found that just by cbanging the position of shades, by raising or Iowering the height of bulbs, and -by designing a special kind of "light: reflecting" shade,; thfese handicaps to eyesight are completely overcome. Your Public Service Store has a variety of these properly designed lamps for "sale. Thiey are beautiful as well as safe for eyes. Come down and sec them.- and at the same time learn, from our better lighting display, simple and easy ways in which you can improve the lighting in your home. And get Free, a marvelous littie: device called «'The Lighting Tape Measure, " which enables you to tell quickly whether or noteach Iamp in your home is providing safe light. Act at once. Don 't allow the eyes in your family to struggle unaided another night. Better Light.. Better Sight PUBmLC SHRVCHCOMPANY . ý0FOP orTHERN HiLLIls OCTOBER i 1, 1934 Three :wrongs: righted three members" of. my family made happy just by ckanging the lig/zting in our home Attractive eye-saving Iamps are also being shownby other dealers Which is YOUR lampP eLmp. 1. Bulbe .bon low, sies of shade too sIop-ý Ig. Reàut-glare, deep sWaows, eyeutrain. Lamp 2.. Bulbe at îight height, shade of correct design. Resuit - rcstful light, preclous eyesight rotected. FREE at your Pulc -Service Store, LigthtingTapeMasure" to test your lampa. Get it today. x rý ý -eif iri.

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