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Downtown hie is the general mana- ger of the Chicago offices of R. L., Polk and company, '367 'W. 'Adamsj street. Everybody knows'the cty di- rectory and 'everYbody knows that Polks publishes it. But probably flot many- persons realize tbe manifold activities of the Polk cornpanjr and using Mr. M4organas a mno 0uthpiece, this repote discovered.plenty.. The comùpany publishes 70() city di- ' rectories- for more than 1,000 com- munities, if suburbs are counted in, as they sho uld be. But even if it -is inI tories and thie sigri which says,; Openi to the. public." But this is nothing, compared to the sight in Mr. Mur- gan's'.office. Wheh abked for 'a. list-if- an y kind, hie opens a drawer in the table by the big windows and pulls- out a tabloid size, catalog, covered with agate lines of pri.nt-thousands of lists?. Arranged alphabeticaly' * quite the bandy mail order form, théy offer *unlimiited possibilitiés for get- ting. at the habits and buying pc;wer of- the Amùerican citizenry.- You. might. think -that Polk's sits back ,and w.iaits, for- customers. Not le ITV- down the circulation of a -publication su. as to show the market possibilities -of the subscribers.. A fourth major, activity 'at Polks is the Business Tendencies. report, originated within. the ýcoxnpany as a business-gzetter. It functions .chiefly in the larger, cities, Mr. Morgan says, where, reýmovals ofý business firmi and location 1 of new firms ' are not sq eëasily observed, asý in the smaller communities. .*Many types of business hou ses. buy this. service so as fto note, opportunities for selling. their serv- ices or products. 'Onie'chap got a huge elect'ric :fixture installa tion job out of this report,", confided Mr. Muor- gan. "And I was talking to a friend of mine the other day. He said he had just moveci, and eight carpeting firnis called orn him and he got a nice lMIy from onee oftIhenm/ Heai. Office la Detroit The Chicago office of Pol'k's is a busy place with a regular staff of 35 and a peak staff of 150, but it is a drop ini the. bucket compared with the Detroit headquarters. "Do you do other things there, or just more of everything?" queried the reporter.' '"Oh, more of everything," replied, Mr. Morgan proudly. "We have a nîne-storfy building there. Our com- *anit buektn thtere' Sflupars ao . q'Il %0 8% 1 a WF9 ~ Mir TRAVEL SERVICE Sfofr Biank BIdg., Evansfon Giré. 5M0 WiI.ý 5000 Bri. 5M0 LORD'Sý 'IpouNiTAiti SQUAREI1 PEEKS. BusineCss university, and~ came to thie Chicago office from a direct mail job in Detroit 25 years ago. He moved his family to Wilniette fine years. ago so as, to educate. his son at Northwestern university and its law school and.lives,.at 1600 Walnut ave- nue. "I hear there's a Detroit society in Chicago, and I'd like to belong," re- marked Mr. Morgan. He's neyer had ~Howmany nanes ~n worer su as. to watch. out for their share of get in a day?" Mr. Morgan replied bsnes Mrs. 1 -150."' For the' City 'directory ever.ý' A th -ird enterprise of Polk's, ac-. Ieft Tht doorbeli is rung. But for other cati- corditig fo Mr. Morgan, is the Con- weék's vasses, every twentieth house is 'eal- sumer's 'Surveys. Some seventeen brother,' ed upon, and multiples of five used have been muade in the country cur- Landon, for the count by 100s.. The laîv of rently, sometimes for newspaper, worth.' 1Cumnnor > aler 'a er and or and Kenil- LORD'$-Second Fb.7 i