The Home Newspaper"; The big. unique, vi’tal power of No other paper e\ er can be as All the World is Now Your the local Home Paper is in its essential to you in either of these Neighborâ€"through The Iocal Home Paper alone is in- timate from the very startâ€"other papers must win your conï¬dence. UIC EICQUHIHIHHCCâ€"UHUI "C Becomes the friend. We need, read and heed the Home Newspaper with an open and ready mind. Other papers must earn this friendly footing and some of them do. For friendâ€" ship is merely acquaintance devel- oped â€"â€"tried and tested. This seasoned traveler prohahly ï¬rst looks at the Local Paper’s ad- vertising columns. In no other or quicker way can the live town be differentiated from the "dead one." for it costs money to advertise, while “talk is cheap." Read vour own Local Home Paper ï¬..-g We believe the friend; we listen to the acquaintanceâ€"until he becomes the friend. In this respect the difference be- tween the local Home Newspaper and any other newspaper or period- ical is the difference between the friend and the acquaintance. in this new and neighborly un- derstanding your local Home News- paper is naturally the leading fac- torâ€"for the neighborhood is but the magniï¬ed composite of the home. OW the world has been HOME NEWSâ€"in its singular ca- merged into one great pacity to interpret the home life, neighborhood by quick hopes and achievements of the communication and the community of which it is the pulsâ€" daily newspaper was here outlined ing heart. yesterday. l‘n THE CHICAGO DAILY NEWS THE WORLD IS NOW YOUR NEIGHBOR '1 “I see b’ th’ papers!â€â€"â€"-â€". Make a pointh reading to-mor- Advertiseinyuurmvnl.mfalHome TOW’S page. Rememberâ€"you can- Paperâ€"ï¬rst. not be too fullylinformedâ€"for "If you want to 'shmv me' the Lind of people that “w in this tuwn give me the LOCAL PAPER every time!" 'The\VEc\Vayï¬werinvariably addg Fine buildings. good roads, invit- ing homes. modern schools and busy churchesâ€"these are all im- pressive evidences nf any town's material prosperity. but J. L. SWEARINGEN :‘v 3 23 s. Main St. Telephon¢z426 'l '. Dooley in Your Homerâ€"published here to-morrow. THE METROPOLITAN PAPER This appealfwill be made through another page adver- tisement, â€Why you need endeavor to substantiate its claims for acquaintance in your famiy, for second place, as it were, until acquaintance shall have ripened into intimacy and friendship into conï¬dence. Having frankly conceded the greater importance to you of your own local Home Paper. The Chicago Daily Newsâ€" CHICACO'S HOME PAPERâ€"will there may be room in your home and plans for another Home Paper -â€"fur The Chicago'Dajly News. | All the World is Now Your Neighborâ€" capacities as your Paper. However, as . rrr' v' ‘ ‘3 if: