Illinois News Index

Downers Grove Reporter, 31 Dec 1920, p. 12

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f2 "Worthy" comes In tho~ niche Thea- 5% he Satan. 2y, January 811: adv. w V-..V,, :wh dim-amt In .1) current Amer ‘ a. m.‘ Work is done. .m. Instruction. “Safety and how to rescue a per- mtaer thru the ice. Ani- 1 . g > it” p. m. Games and out of doors - #1. Siding, Parking skiis tip over 1‘ the corner every time. Huntinz. Mitt gets some squirrel. Mr. (in: your math." 1h weatherman, “Fifteen below." no I. m. ‘ Mesa is over and all chm busy. gnaw pom-Wei sun-kn mm a m chant of the farce runnhlg through it. mnmotumumnmnd John Hines, «me of the bud known light Come-diam of the legitimate mp. haw been choice" as “Torchy.” Hines has swam-pd in some of the grates: Nut York surrmses and on- ?y recentty left a leading musics! allow for (,h' semen. He is of the Wtypn amt Um character de- "17.; ”family" a. In mum mm in two-ml ‘emdiet. 'Md' m M u Mum rm um m 'Tonhy". since it introduces ch durum to the screen In it Tudy lands his job with the Con-n- “ Trust and expel-km u at venture that is said to be highly With "Tm-thy." .fnllowms of the dork: will be inhoduced to “Old Hickory." the younger “Mr. Ellins.” Ir. Piddk and the nthcr rim-actors vb haw vum surh a permanent pine in w hearts of millions of they dimmed the not. Lin- the Invomo. ,MSâ€" calls at th camp and mat wolves. Sevenl Scouts see fl but on close observation the! “Outback. w, ‘f’l'hat’u Jake." “What's the use?” fiWitt, “Hello Oscar!” ' ' , “Mass in five minutes. M mu: m, comb your hair, and MMdyoureax-sandneek. My," we red-bended olfleo boy “on 0! Bowen Ford. the mud "Will 0!" SEVEN “BOOKS. NOW ON SCREEN to other one of the Scout: wont to . 9W. 1’ the neighbor-'1” a. meow-y lifter to ‘ , ‘ mks it manor. Scouts ha '. 10:00 a. m. Instruction. Gleaming 10‘ 0‘ WW“ ice to skate, fishing thru tl’te ice, flx‘ ‘ '3 M f“ in; the lines so that the ‘hig ones “ISM “W" '1‘“ would not got away, hunting, track- flle next Ill!- ing, studying the home of the vari- ‘t V” Mt "Wt one animus as the mink, mush-at, 5 330° ‘- 111. etc. neknml went skiing for a'shy m" 3‘13““, “Bit “‘9 hook. Hill was quiet for some time . as he put his tome on the pump u W9! 5839-" handle and' heard the angels sing. mCouncil fire. Subject: “Our favor- ite animal.” In the same manner as We know this to be true. You people in busi- ness here know it to be true. Butâ€"how man of the BUYERS of the VI la know it? True, ere are more now than at time last year and the proportion will be vastly increased by this time next year if Downers Grove business men and women will awake to the only way in which this truth can be brought before the public. How? The answer is simpleâ€"~ADVER'I'ISE! Most retailers spend a great deal of time. in buying, in the arrangement of their merchandise, in the fixin of their window displays, and in mm. dreds of 0 er ways, but they forget that all this work is lost if after it is done the Just sit back and wait for customers to come to t em. The modern way, the only way, is to go out after them. And this can be done in 0 one Wa . By ADVERTISING IN A PAPER WH CI-I IS R AD BY THOSE WHO WOULD NATURALLY BE CUSTOMERS. SUCH A PAPER IS THE REPORTER. Most people read the daily papers for the news of world events that they cuntam, they also read the ladvertisments in these pa , not so much in towns and cities away from icago as m the city. A mail order catalog has nothing of. integ'est except the dam-i tions of goods and the prices, It is, there- fore, har :- to get peeple to read one of these. press. A wuuuuuw; r”, 081W? ter, is printed for the people of one comparativel; Downers Grave Publishing Company WHERE WILL THEY SPEND ALL THIS MONEY? That’s what we want to talk about. Host people who have buying to do buy where they can get the best quglity at the lowest rice. They also take into oonsi eration the reputat on of the firm with whom they are dealing. This is where Downers Grove business people have the on Chicago stores and on the thou- sands of m order houses whose catalogs flood the homes of'local buyers. It is our firm belief that the business penpie of Downers Grove can and do sell merchandise which. whe quality and price are taken into coneidnation, re more than favorabl with the offerings of the use Chicago stores an with that of the mail In the normal ear Downers Grove people d thousands of ollars for food, clothing and 0 er necessities of life. They will spend other thousands for semi-necessities and for luxuries. EM £5éiÂ¥"‘c‘?6c‘ké§y,' ihéir ‘dishes, their bea clothes, their en tools and thousands of other things when ey wear out, are damaged or last. P 19 of Downers Grove MUST eat if they ex- pect to ‘ve. In the natural course of events they must _l)uy gloyhing; t_hey mtggt _repl_z_1c_e thei}: cookjng for Those Who Do â€" and Those Who Should ‘ Advertise in The Reporter dog. “ ‘ , butthettheylutmutomu Thur-don 8:00am. Theumpeeeud. Hillmeomlftnekand gets under motion the some on be- allhearuboutituveultimn - fore. Scoutmuter DeWitt left for her: seen u eormonutflter French home and would not tell her name. has found it. Late at right the men ‘Aseistant Seoutmutee Prickett of make the rounds of the snares and Troop No. 8 of Downers Grove ar- find the rabbits. rived in camp and set at work like Friday, we as other days until a veteran. - .10:00 a. m. Instruction, 10:00 a. m. Instruction in marksmanship end Fishing, snaring of rabbits, huntâ€" the use of firearms. Wehnd several 'ing, tracking. skiing and wooderaft. fine pickerel in the fishing than the Mr. McGuire came to camp and wam- ice. A detail is sent to town {or a ed about wolves and so the Scouts few supplies and they coma back tell- did not want to go to town in the ing about the ride they had with in evening. Strange that the wolves do the fine limousine with‘ the “Girls not come into the camp when we from Dartmouth.” French tells a- A MESSAGE Instruction in marksmanship sud the use of firearms. Wednnd several fine pickerel in the fishing than the ice. A detail is sent to town {or a few supplies and they coma back tell- ing about the ride they had with in the fine limousine with the “Girls from Dartmouth.” French tells a- To overcome this factor We are subscribing to an advertising service which cannot but help local dealers. Contained in the service are .sug‘gested ads, 3 little copy and many cuts. This is ‘ .t one way we will try to put over the 1921 advertising of Downers GroVe merchants. Another is that we .are at the service of local business people at any time to help them in their advertising roblems. .If you are one of the merchants who wan to adVertise and (“Ht 1590‘? _how to go about it, let us know and we leaving this co mania; every month to the mail or- der houses sca red over the count and to the large d artm t stores of Chi . t has di- verted t is (1on from its an resting place in Just a word or two about the publication in which we ask you to advertise your business. ' The REPORTER is read every .week by more than THREE THOUSAND people 1n and around Downers Grove. It prints more NEWS than any two other papers in the county. Both the adver- tisments and the news are displayed in a_ way which make them easy to Md and the entnje paper 13 fundamentally correct mech : The 18 prov- en by the fact that dyring the past 911: months trade Iâ€"L2-_- Iunm nfififfid Most retailers are poor advertisers. not so much we believe become they do not value the rinted wordJmt because they do not put enough t ought on the preparation of their cop '. They do not ray enough attention to this; one the most vital ae- tors in every great business success. en Dy Idle lacy unu- uux In an; r..." ---- "n, m- ines with nationa circulations haye printed litt 9 stories praising The Reporter. It 18 read by people who are natural customers of Downers Grove small district. Like a mirror it reflects the life of that community; the daily, PERSONAL comin and goings, the births. marriages and deaths; t holds something of interest to every resident every week, not just once in a while. That is. what makes it tllls most valuable advertising medium in the wor . ' . There is m one foolish enou to question the gtatemenj;_thut there _ is a go! ‘_ flood of money What local merchants are faced with is the pro- blen of winning back at least a small part of this van hed business. Again there is but One answer and gain this answer isâ€"ADVERTISING! B advertisin we do not mean a spasmodic ef- fort. a e-in-a-w ile appeal to the bu era, a hit or miss Ian, hut consistent. business ing. real ad- ve ' [{where week after week t e fact that the people 0 Downers Grove should buy at home is the central theme. Not because they make their home here but because they can buy here better than thru a mail order house or in the department stone. iiiill' ‘caiii’ hudéfiléin‘hr plans. the stores'of his communi 7 Then answer and tht iaâ€"ADVE G! If yqu are interested in a campaign to increase yogr busmess phone 188-J and a representative will call. lmallows mm. It at the great volley at laxinxbon. Then utter cheer- tor the New Year they all 1011 in. Saturday, 6:00 a. m. “Hit the Troop No. deitk, etc" My how busy, get the mag-Km breakfast, take down the tents, bring reservation the large tables in to the man In“, the old nu. close up all the doors, and make our Mr. Davis at :rolla for inspection. Then the sleigh omitted as m ‘atrives. of the Loci] 10:00 a. m. We leave camp. All'last week. i L 7 There

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