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nun-1nd ”.11 Saturday morning It “1311 had hit. 111.. and Winncth. 111.. by the Sheridan Road Publishing Co. H. 1". Evans, We are told the bumping. rolling sounds of the beer barrels as they go down Doerfield avenue bill are be ginning to be heard by the Wesl Side residents. What we want to .know is, who is dropping those bar- rels on the top of~the hill? There are some old and. other liquor bills left over: from last apriug’s oampaign as yet unpaid, of which we will give , you more light by and by. A Mal Noah Show Intelllience. Some folks don’t like slang. We sympathize "with them fully. 'Bnt it is just possible for us to be too pe- dantic «and particular. There are times, occasions, events and persons which no word or sentence fits '30 well and eifectiyely as the slang one, and then we believe in its use. indi-~ eating by quotation murks‘ the fact that it is slang orhstreet vernacular. .We write'for the euke of the 'efl'eet, not to show the people how finelywe can write, as some folks wear fine clothes. and we use right terms to accomplish our ends. The University of Chicago is five million dollars better ofl' this week than it was last. Of this sum Mr. Rockefeller gave two and other friends-three millions” Mar-.hall Field alone gave 3135.000. Leon Manager. THE SHERIDAN ROAD NEWS-LETTER. Manda! gave 850.0(1) for a now As- qomlily building. Today the Uniâ€" versity bu an endowment (and o! eleven million: beside. its very val, unblu enlarged campus and numer- om modem. substantial and costly buildings. And all this in a little out ten years. Mr. Rockefeller's first gift having been made in May,1889. Can the world-how another such triumph u that? What in vanquish. ing Spoio o} overcoming the Boers compared with that? A Moment With the Business , manager. The day is past when arguments have to be used to show the value of advertising. One has only to point to the most sueces‘sful business firms any where to show that their success has been largely'obt‘ained by publici- ty,’ which id largely gained through newspaper advertising, Pear’s soap. Sapolio, Columbia ‘ bicycles and a thousand other articles are so largely used because of the persistent use of advertising. I want to call the attent'on of our business men" to the value (El our col. 11an for advertising purposes. It is just the time of the year when hun. dreds of new people are naming to the Park, many of whom will locate permanently when they have learned of the Park’e adrentngee. In nine eeeee out of ten. 9 strange person in a community trades yith tho'ee people who are first called to their attention. The Ni" Lmn aims to ranch every new-comer the first week 0! their residence here. Through our columns you can present your chime to their trade. The coming two months will be especially nimble for this kind of advertising. _ . Not only does the business man wish to reach thoee lately arrived, but he'aleo‘de'eiree to place hie ud- notagee before the whole clienuge ol the paper. A special pnrehue which enables you to sell at lower pricee, a special brand for sale only by yourself, or a very llne assortment or stock, are only a few cases in which you should use advertising to , reach the public. , A Chlago Opinion. A recent interview with two Chi- cago physicians, one of then) of over twenty-five years practice in the city and eminent‘inâ€" his profession. and the other a young‘ man, revealed a curious fact. Both of them are down on bottled Waters of any and every kind and'equally down on the mod- ern fad of a filter. They say the lake water is generally good. that they have most typhoid fevers and similar diseases among their high class patients who use filters and bottled. waters. The, bommon people amorg their patients who drink all the time right from faucets are in better health than the filthr and hot- tled folks. And in proof of. their sincerity, neither of these men will have a filter or patent bottled water in their families. Now the testimony of "these two men is worth a ton of the opinions of 13de - of . our wise\ men who have “crammed” on literature for the oc. casion» This kind of common sense, practical opinion of real. expertg. helps explain why Chicago hna never put in filter-beds; We have invented a word to meet our needs. '2 Itié‘ Combine,” as it sounds more elegant for this refined city than gang 0} any other slang term.