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The poéets become very romantic the sweet odors of spring, and x might add a few verses about sprin# bonfire smells. De Luxe Theatre t ‘ the efforts of advertising of students of advertising. | But ineffectiveness of much advertisâ€" ig, as otfo::a sales methods, must a continuing phenomenon, because accurate measutements of results continue to be impossible." ! ADVERTISING IS .0 .. BENEFICIAL ART assists in development of largeâ€" yrvdvx&n and regional specialiâ€" ; it tenders sales efforts more ective and more economical and ps to individualize products,â€"but of our American advertising is ective, claims: Prof. Fred E. tive .investigation into adverâ€" ng matters. Some of Prof. Clark‘s i are published in & recent umber of; the American (Economic view under the caption| "An Apâ€" . of Certain Criticisms of Adâ€" IS AID IN DEVELOPMENT Much Of It, However, ;qblnef- _ fective, Says. Professorâ€" | In Discussion: Also | â€" I _: Expensive unnecessarily expensive, even formal g: the point of view of the adverâ€"| town cam r| Because it is impossible to make will tgke measurements of the lb-‘% loftg. bef mmtive results which June.: rue from its use," the professor, â€"‘ tes. "12;{; ;rin'ciu: rests on the| ; * /. t that the,effects of particular ldâ€"i‘ For Si v eflm are hard to measure. of this, no definite part of the OF TY sales résult can, as a rule, be| | uted to advertising and one e&)m- s $ tion of .effort is hard to compare y others which might have achievâ€" y the same ends at a lower cost. e PAGE TWELVE TUESDAY, APR. 21 _ | 7:00 p.m. YW-S)., AP.R;. n * f 7:00 p.m. THURSDAY, APR. 23 | _ 7:00 p.m. : lAdnniui'u 85¢; children 10c | j A fustâ€"moving dramsa that carries you to the Sunny South, the Canaâ€" dian wilds, and ends with a crash in the Malay jungle. _ SUNDAY, APR. 19 MONDAY, APR. 20 Also UNiV;RSAL COMEDY Mondayâ€"PATHE REVIEW Much Ineffective _ "But this criticism applied to other iles methods as well, even though in n-;lndn‘pe,sndmitahonwnot > used invidiously when applied to Ivertising. Moreover, great improveâ€" ent has been madé at this point ‘ ‘Good and Bad Passing over the favorable stateâ€" ent, which is generally acknowlâ€" Iiged in the business world, and comâ€" ig to Prof. Clark‘s Tourth and last intention, it is discovered that there ‘ strictly good and ‘bad advertising ill existent in the United States. "Much advertising is ineffective lark, professor of marketing at orthwestern University School of ommerce, who has just completed an "LOVE‘S WILDERNESS" Advertising is well worth while, as CORINNE GRIFFITH We have decided to syndicate three sections |of these wonderful farm lands and sell it in units, each unit priced At $500 cash. We have had nothing to offer to the man who could not afford to purchase 40 gceres UNTIL NOW,. ang! S P Here is an apportunity for the smaller inve t }9} Since October 1st we have sold over 7000 acres of the Gladeview Farmsâ€"these tracts have been sold in 40 acre pieces. . ‘> This will enable anyone who wants to make|aâ€"small investment the same opportunity as those who are;able to bdty more. _ ; Call at my office and let me explain in detail. â€"__ â€"~ ~, "ISN‘"T LIFE ~ _ WONDERFUL?" y with CAROL DEMPSTER Admission 30e; children 10¢ D. W. GRIFFITH Office Phone 444, Home Phone 1649 Florida â€" Florida presents LAKE FOREST, ILLINOIS F. P. WHEELER in 6:30 p.m. [ in ‘her greatest trinumph â€"| T:00 p.m.| | Never has there beén so absorbingâ€" c A0¢ ‘ly human a drama put gn the sergen! ake will tgke plféce in early summer not nb-“ l'o!tg..}:efo‘re ‘commencement week in |For Sale <â€"New Homes Also some begutifulâ€"ravine lots. All above 2 blocks from Moraine Hotel, _6 room frame Col, 2 baths, 2â€" gar. 1‘ 6 room brick, Dutch Col. 2 baths 7 room ltuec;:: Mod. Amer. 2 b.thq! Gar. attached. E â€" | ___The Drake hotel and the Furniture Mart rest on piling while the Allerton hotel is constructed on caissons, The latter is somewhat more costly than the former. Northwestern Universiâ€" ty‘s downtown campus is a part of old Streeterville jand borings ‘are through watery soil. When final deâ€" cision. has been made the real work on constructing the foundations of the Montgomery ‘Ward‘ Medicalâ€"Dental Center, the Levyy Mayer Hall of Law, the new . Commerce building, George R. Tharne Memorial § â€" ium and other structures, as provided for, will be started. | Président -“?alt.er Dill Seott anâ€" nounces that a committee is to have charge of oereronies incident to ofie; formal groundâ€"breaking for the d -] town campus and that the event itself | Work Begun Testing Foundaâ€" tion Sites for Great Addiâ€" _ l tion to Northwestern â€" â€" "COMING THROUGH" ],rnmu. APR.24 â€"|| . â€"7:00 p.m. SATURDAY, APR: 25 /. 7:00 p.m. l { Matinee Saturday at 2:30 | Admission 30¢; ehildr‘en‘mcf Ground has been broken informally on the McKinlock Memorial campus of Northwesterny University for one of the greatesty urban campus sites in the world.| Boring has begun (or a sampling of soil with view of deâ€" termining what type of subtemnfin construction should be adopted. The boring will run| down to bedrock, ésâ€" timated at 94 feet beneath top â€"of ground, and samples of dirt will be taken every so often by the architects and engineers} who are now maki&m‘g plans for early construction of the "$25,000,000 university campus." _ | A‘ drama that ‘runs its thrilling course. from the ball rooms of: spciâ€" ety to a coal mine in Alabama. || BREAK GROUND FOR : ; [ : [ LC oofofftfefâ€"=mtoâ€"â€"saans! MeKINLOCK caAmMPUs| ‘Paul Schroeder & Co. Also "GALLOPING HOOFS" ness of his fellow men, LILA LEE and WALLACE BEERY â€" It‘s dnmaJ;'a big â€"as life itself, Tuesdayâ€"NHWS " â€"". . <~}| â€"It will: move to laughter and. to tears anyone who has a spark of symâ€" pathy for the trials and humble gladâ€" Wednesday : 35 N. irn St., Chicago Telephonge Central 8055 OF THE HIGHEST CLASS ON _RAVINE LOTSâ€" > THOMAS MEIGHAN and DHNSTON in HENRY K. COALE&Son Six new stores will be built on North First Street. See us in regard to rentals. . j Large barn for sale. adjoining Rapp‘s Marketâ€"to be torn down. Attractive List of Houses for â€" Sale from $6,500 to $35,000 Two Room ’A.p‘ Four Room Ap Heat fur \Real Estate â€" Insurance Tel. Highlali‘d Park 162 The desire to move to another locaâ€" ticn is the reason for this unusual sacrifice. Reas. terms can be arrangâ€" ed or owner will tTke a gd. bldg. lot in trade. _ At the low price of $17,600.00, you might question the quality but this home was built by a competent bldr. with the best of material, everything being up to a high standard. ‘ There are hdwd. firs. throughout, mah, stained birch doors, ivory finish, the hse. well and attractively decoratâ€" A new col‘l. hse. in Drfid. 6 rm. frame 24 x 36,with s. par. & slipg. peh on a big lot 100 x 179, fully landâ€" scaped. The hse. is a typical Amn., col‘l. arrangement with center hall,i open stairs & coat rm., Ige. liv. rm. with attract. fire pl., commodious D. R. & K., Ige. ht‘d s. par. 1 master bdrm. 14 x 23, fully glazed & ht‘d slpg. peh. 2 addl, Ige. bdrms., 2 tile baths, full base‘t. with laundry, wtr, htr. H. W. H. ©© CHICAGO UNIVERSITY _ ___. TO HAVE BIG CHAPEL ‘Great Gothic Structure Will Be Erected Within Next ‘ ~Few Months â€"â€"â€" ~â€" The University | of Chicago front alor}'m'the Midway, the scene of the Wotrld‘s fair of 1893, will upon the (om'gle‘tion of the 1925 building pr& gram constitute one of the most imâ€" pressive academic‘ skylines in the world. In addition to the building proâ€" gram, the university alimni are now conducting a campaign for $6,000,000 for the endowment of instruction and research. The university plans to in, crease‘ the salaries of its professors and | also to add to its faculty men of distinction when they can be secured. 43 Expprigncing Religion 2 . It has been thought that."to experâ€" ience religion" was to have undergone a sudden, revulsion from actual or acâ€" quired depravity, and to have experâ€" ienced a sernse of having been saved from. impending doom. But sincé reâ€" ligion is life a full experience of it must include an ¢éxperience. of, rightâ€" eousness and honerâ€"life properly adâ€" justed to God upon the one hand and KHumanity upon the other." It is to exâ€" perience the practise of the two great commandmentsâ€"love to God and r:xl It is to feel at home in a Godâ€"inhabâ€" ited world, 4 + lt Another plan of the institution is to create a number of "Distipguished Service Proféssorships" to be award: ed to professors of great distinction. _ _For Rent Six Room fiouse $75 =© Six Room House $75 : Furnished hm‘%es for rent for the summer The chapel will Pe architecturally a Gothic cathedral with a nave 41 feet wide, a chancel, a west transept, and opposite it on the east a‘ transeptal tower 200 feet high. It will be 262 (e’ggolong and will provide seats for 2 people. Uipflke practically all English cathedrals, it will he so conâ€" structed that, each of the 2,000, can both see an’é hear the speaker. § The chapel was provided for in the final gift made to the university by John D. Rockefellen and, it is said, is to cost at least 1;;_3,000. It was designed by the late, Berthram Goodâ€" hue, the great master of Gothic archiâ€" tecture; and the plans have been apâ€" proved by Sir Gilés Gilbert Scott, of England, the architect of the great Liverpoo} cathedral;> | _ A great Gothi¢ chapel which will dominate the Unjversity of Chicago campus is to be grected within the next few months, according to an anâ€" nounceméent made recently at the uniâ€" versity, | The |chapel will be a part of, the great bt{fl ing program which the university is undertaking in 1925 as part of its campaign for $17,500,â€" 000, which ‘is: being conducted by alumni throughout the country. ; y :. 18 Sâ€"First St. HIGHLAND PARK, ILL. THE HIGHLAND PARK PRESS, HIGHLAND PARK, ILLINOIS THE PRESS| BUILDING Highland Park,; HIL FIRE INSURANCE For Rent UNUSUAL SACRIFICE Room H Réom 1 hed hous artments $55 artments $70 nished _ | t <«| Exelusive Agents Branch Office \Hiyh Murray&Terry Look at the Houses being built and already finished., ‘This is not subdiâ€" vision property. just:iw high class lots in a high class location. _‘ â€"â€" 6 room stueco, 6 blog: ‘from main stations; 3 bedrooms; 50x200. A real buy at $11,000. fIferm:. _ FOR RENT . ‘ Year or more lease on a furnished 8â€"room home on Sheridan Road. Decâ€" orating just finished. 3 master bedâ€" Phone 444 .e 388 Central Ave. "NORTH SHORE HOMES" RENTING $ INSURANCE rooms. Servant‘sâ€"room and bath. Sun room. Garage. Carpeted throughout. _.Several furnished homes for the summer months. â€" : Beveral choice lots and sgcres at reasonable price. * : * 8 room house, 2 porches, 4 blocks from main stations; lot 65&145? A real bargain at $12,000. Terms. In the field of international exâ€" change a Yap dollar is worth about nine cents less than a canceled check, but on Yap island it will buy a couple of wives so the residents of that hapâ€" py isle prize it very highly. . When a Yapâ€"or whatever a resiâ€" dent of Yay island is calledâ€"wants to dent of Yap island is calledâ€"wants to to help him, runs ‘a pole through the center â€"of his stone "buck" and rolls away with his money, If he has any change .coming the friends come in handy to help him cartry it home; for a Yap dime, although only a small affair weighs fifty or sixty pounds, is apt ;to prove a bit cumbersome if one has to carry it far. ns iagh A Yap! dollar, the biggest and imogst worthless coin in the world, is now on exhibition‘ in Tokyo. ;It is a neat litâ€" tle coin, five feet three inches wide in one direction, four feet three inchâ€" es in ancther and about six inches, thick. It is chiseled out of limestone and has a hole in the center. It would make a:good grindstone on any Iowa farm. It weighs about 500 pounds. . â€"Great credit for this "flne,sh‘j belongs to the township directo the Farm Bur:g in organizing. townships by school districts for drive. ‘The solicitors met with a mediate response from the farme well. | Some of the .results by 1 ships are a;stplflows‘; sSqam ti "AntiOGh â€" .:3 1} .. Ifrcf io rribuey on tbarsndsip i ol es . narmornoile;: Newport. : .l cn en ectrnlnnls B Benton: ...:.:...'.....L....',...........,.........’ ; WAUKERAN: ! ...;02)..00)â€"mlo areimicbes .. WNBRPER : ::1[1.0â€"â€".c.of 4o inren ce esnt scnvenins B Avon ,I it sfaies 3 Waucgnds |;â€";100} c 4o sour ce ce h. caee C Fremont [n 2 LiberEyVilh@ ::( XLâ€":â€"ssinliscccthnariericme N Shields :..:i2.0.00. .00 Bs ut Deerfield Vernon ... Ki# ... Cuba >:.. Folks down Yap island was nmever throw away their money. â€" The reason probably is because it would Juk a hammerâ€"thftower‘s back even to .lift a dime, £5] k | Apogt* WThe above, funds have been turned in to the lllii\oisl Agricultural asspciaâ€" tion. T3 hss F. P. Wheeler : YAP ISLAND MONEY . ; ~__UNIQUE; IS STONE Island . Contributes "Coin‘ Interest ‘to Collectors; , â€" Is Unwieldy _ Lake county farmers in a |short| drive have raised in cash the sum of: $2,324.76 with a few school districts to hear from yet. To this may be added $526.40 which has been sent in to the Farm Relief Fund of WLS for the tornado district as follows: l Diamond Lake community ......$ (63.00° Foulds Milling Co. .._.._.....~.. . 79.00, Lake Zurich community .......... ‘ $91.00, Previously sent in to WLS .... : |93.50| The total raised for Farm Relief Fund thorefore is $2,851.26. | â€"| l TORNADO FUND IS | _ RAISED BY FARMERS Total of $2,324 Subscribed by Rural People in Lake Co.; .â€" ‘ By Townships â€" | ©‘Beautiful Building Sites C ASH ‘For Old Gold, Platiâ€" num, : Silver, Diaâ€" monds, magneto, points, false teeth jewelry, any valuables. Majl today. Cash by return mail. BOB O‘LINK CLUB DISTRICT Hoke 8. & R. Co. PRICES 80 LOW wE DEFY COMPETITIOX LARGE, DEEP, WOODED ~HIGHLY RESTRICTED FOR SALE Highland Park (Mich. 99 75.50 10.00 8.25 7.50 1110 8.00 4.00 3.30 02.50 63,00 60.75 Ps.oo 5900 81.00 wing rs of their "this n Amâ€" ts As ownâ€" Of !"~_ *A _ F.. TBEAD Deerfield Roadâ€"Phone H. P. 894Y4 3945 N. Western Ave, Chicago, III. General Floor Surfacing MACHINE OR HAND WORK plete satisfaction. THE RELIABLE® LAUNDRY FRENCH DRY: cm â€"~~AND DYERS Office & Residence: 829 Ridgewood Dr. Tel. Highland Park Padded Auto Yans Now is the time to clean up and get your flower beds gardens in orderâ€"fertilized and plantedâ€"and your and shmbbery pruned and otherwise cared for. j "thy 1/ ~Maintenance a Specialty Jhighland Dark Ebeatie £ vYou haven‘t seen the equal of this one in yearsâ€"an duma.gwwhommomuchm'wy.’“ yath .~ DON‘T MISS IT; YOU‘LL BEâ€"SORRY IF YOoU po You‘ll be wild about Pola as the saucyâ€"eyed honeyâ€"lipped cha; who dances ‘bériwuy from a cafe in Seville to fame and favo Bromtiwiny.. :: : .1s L. 2F0L Ks o o nlies o . o oA e o un + NAIDA, "The Fascinating," will make you laugh and cry, thrill gs you never have before, aise j : â€""DYNAMITE DOGIE"â€"a hairâ€"raising Educational Comedy s T ‘â€"~and the LATEST INT. NEWS 1 x c.;'é"incluue’s ROBERT (FRAZER, WALTER MacDONALS â€" TRIXIE FRIGANZA and many dd:’en of note. : ; __._ § "HIS HIGH HORSE"â€"an Educational Comedy FRIDAY & SATURDAY, APRIL 24â€"25 Matinee Sat. at I [ 4 An Amazing Drama Y 4 519 Central Avenue SUNDAY & MONDAY, APRIL 19 and 20â€" First Show Sat. 2 Edward Norrle ljumixhed homes for the summer months or a taem of years. § : Telephone Highland Park 910 16â€"18 North Sheridan Road â€" Highland Park, Illinois Large living room with fireplace. Heated sun porch Dining room. â€" Butler‘s p;n_try 'anc_l_ Ak';tchetrz. + F}vg Bedyooml. ‘l‘wo baths. Hot water heat. Threetub laundry. Garage. I 50x130. Near school and transportation. East side. Price $15,000. Very reasonable terms. A 915 Logan Street Phones 178 and 179 . "THE CHARMER" HERE IS A STORY g&’l&g&mfigm YOoU To YOUrR A +94 , Landscape Gardening "MOTOR MAD"â€"A. 24â€"cylinder speed and laugh comedy + ~â€"‘/‘ mnd the LATEST KINOGRAM h | BAGGAGE, EXPRESS, FREIGHT and TRANSFER NO JOB TOO LARGE; NO JOB TOO SMALL "The Girl of Gold" "A Cafe in Cairo" FREDERICK L. NEFF & CO. North Shore Real Estate TUESDAY, WED., THURS., APRIL 21â€"22â€"23 _ PARAMOUNT PICTURES Presents SsUNDAY & MONDAY, APRIL 26 and 27 ELAINE HAMMERSTEIN PACKING, MOVING & SHIPPING 'r _ Fireproof Storage | "RIDERS OF THE PLAINS" Priscilla Dean Florence Vidor IN HER LATEST SENSATION T en Room Home S. BISETH For Saturday Matinee only Pola Negri "THE FOOLISH PIANO MOVING _« > _ MHighland Park, Illinoi ‘Télephone H. P. 2288 and big cast in y s + Highland Park, Hlinois «_ Phone also â€" Trm, kel. res.; h. w. h. sun J fiz\q‘»hu; 2 car gar. lot 66x1 view of lakeâ€"price $15,500. Ver terms.; F 11 rm.res. 3 baths (Sâ€"apt. brick ven. Ige. lotâ€"$17,000â€"£ vestment. 4 520 Central Ave. REAL ESTATE > INSUR Phone Highland Park Heinsen & & (Incorported) F. A., TUCKER, Local M YIRGIN" THURSDAY, APRIL Long Distance Mo To at in Regulati which will Uhdance df World War the Blue Caurse, C. M. T. ag@ilimits for the Blue C to B1 years This will news to "~i M" h have begn extended a ty 6 join the Officers‘ Re bu@ have ~Résitated abou sefre the @&#amination bo : hgt they have ##ice so loang Wiat y l <an pass the io By ending the 1 dath rrsisilhe td whh it U n thar > 4 a th , who! e to ng medi mp, p ) Aor ' # in the BFixth wbilo Heptrin s erans of th mt&r}‘o C in Of h‘ atter ic to 4 City Of 17 National ualify for: ‘ve Corps ing C L. M ce”mg’ E KV is OF W ET OP] Consider as it so interment. mog easily 1 dbad. > |>] We urge y to do sd. Rosehill modern d ing and v to come. and everl Available ments; an and Fami massive p spection C mission m m Mithte Corps : nnHOU A C QrH 1