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PAGE TWO The Highlanb _ Park Pram Put. ttttne _,,',tr,'i',i,'rtg' of the United States carridd $720,000,000 worthoi sdve sing during the your 1926, according to William A. Thump son, director of the bureau of advertising of the American Km page!“ Publishers’ association, who tartifled recently before the F eral/Wade commission. Of this amount $500,000,000 was spent in local advertising, the remaining $250,000,000 representing the amount spent in advertisements of national circulation. _ l These figures show something of the faith that the American business man has in the value of newspaper advertising. This form of publicity must pay. or the advertisers would not be spend- ing three quarters ofa billion dollars annually on it. The keen business leaders of America do not put money n losing ventures. . 'Wh . [Mud -2...2c.._..a ”no s..m,+l.ipAa " this: mutt gum, a ' 7 "it2i"i2riTrGinritrfi,tit..ttktsatmu-"", "IE lulcc “a“: hung v- - Pei---'- Vivv," _ business leaders of America do not put money in losing ventures. . It is doubly significant that two-thirds of this, great sum, 9. half billion dollars. went into the so-ct) local newspapexfa, while only one-third of the amouqt ,entpe.t1tethrntl pghlica’tione. VIIIJ Vllv‘ill-A“ v- v..- -eeiiee'e'9. a --e ___ - - Evidently it pays not only to advertt%l, but to advertise in your local newspaper. When we think of the value .of the local news. paper, we usually measure it in terms of its worth as a collector of news and a moulder of sentiment in the community, But the value of a newspaper’as an advertising medium is great, too, not only to the business man, but to the general public. It is through advertising in his local paper that the progressive merchant gets his g a before the people. And it is by reading the advertise- ments hat the public learns where it can spend its money eeottom- ically or reliable goods of the kind, it wants. - ' t' . Full Quart Carbonated 50c Brick tMahe Brighter Rooms, Properly Ventilated VALUE on 1Fir"iifiiF md, Your Houses Sooner Be-tsei-eats-eh-lied- non_u_dge - _ l”): fit'seh" in standard dun, for eiseiNetisreer. Pena-tn coma amtrttttl , ”bled ,ndseithepehringeoatetfit?tiThee [new every m HIGHLAND PAH FUEL CO. 111 Natl Fir-{8M _ . “at... n. my: 'éitestra @Sements 'te-ee'-"'"-"-'..'"'---"--"-"-"-'- .gm_y. . T _ a BRICK ICE CREAM PANEL PACE. DOCK PACE, PLAIN PM Duel-Iold "I Mull. m CHERRY CEMENT BLOCKS Old-n Ill-d on out: not“. ' _ Earl R. Frost SPECIAL Lam This Week y'?t1f,r,1hrt 1's'itl.lW,gl, I" ', .:'.v?ifi,ir:r7"3bl" 1, I, "if T " lg r an ...m 63% ". 'i Jj", ilthvii 'tmar. Mating of the 'ht Circle " the homeoanJhy , "td,'; John: phat. ' , _r and”; We”: Ladies" muting " thi homo of Mrs. Lind-tram", 648 Homewood wanna} 9t80r--sP_Mttr school I _ 10t46-e-Moiaitur worship. Celebra- tion'ot Lord' Supper. I I , 'll..flrltCel',,'ll' Lame I q:4tr--Eveittntr service. I _ Wednesday, June 95 I 8:00 p.' ms-Mid-week' serving I -e 7 sTi,i','jll.f'u"'1nie Bundan " 76: - - Rector. 7 . g i, T The Rev. Peter C. Wolcott, Re4tor' Emeritus. . ' } .Hoiy Communion at r.80. , . The Church School " 9:80. ; Maths and Sermon. " 11:00. l (The first Sunday in the month. ttnd Festivals, for Communion). 1: Evensong at 6:00. t Thursday and Holy days. Holy Communion " 10:00. é ' "'Aneiettt and Modern Necrom cy, Alias MeattterUm and Hypnotiam; e- nouneed" was the subject of the' B- tron-tu-rt in .1! Chin-ow of int, Sciéntist, Sunday, May 80. ,l Men of the darkness of this w Id, ittrainst spiritual wickedneu in h blues. Stand therefore, having our joins an about with truth, and v- ing on the brgutplate of Hg}: . Pt The Golden Text wu from 15??" 3:12, “The eyes of the Eord are vet the rightedua. 1nd may” My ben unto their prayers: .b the if: at the Lord is Ininst them; that' d itil.", Among the citations which m-' prised th.e,Letssort-Sermon we: the ol.. having him the‘Bible: “Put on the whole armour of God, that ye an}. be able to stand unmet the wiIee of [the devil. For we wrestle not a at tteats amrblood, but “duet princl - Ities,; against powers, against Itttf new: Above all, taking the “lieu of faith, w}ieréwith ye shall be atrl to quench all the fury dart- of the ',tie,t.'. ed" (Ephesiln' 6:11. IS,- 14, 16). l, . The Lemsitrt-Nrmon duo inelided the following muse from the Chris- tin Science textbook, ‘IScienee 43nd Health with Key to the Scriptuifes,” by Mary Baker Eddy: “Ewing hum mind-foreman work only evil uhder whatever me or pretence they; are employed; for Spltlt sud matter, good and evil, light and darkness. extinct mingle. Evil is . turattoi, beam it is the absence of truth. It is doth- ing. been“ it is the ybsence of some- thing” (p. IM). _r l Dorcas Home. v T i V Sundey: ') tr.utr-chureh "hoot. " _ 10:00--Adu1t Sundey ' nothing elm P 1 1i:00--Mornfntt Worship. The See- rament of the Intd'e.3upper will be observed. A g"; L ', , (v.otr-- You; Pain, Sohiety Bench Petty. l. _ § , Friday: _ "I C r 4t00--us" thmli, Fire ; Saturdny: . _ i . 1:80--The Hap y Blue Birdnwlll give I party to 310 children " the Wont Central - E ‘W. F. ftuhr,'patstor ', German service, 10:80. English service, 11:00. I; _ Evening service, 8:00. C J Holy communion will be 'ttttlf. " the morning service (Eng h). Announcements may be made quilti- day Uternoon or evening " may». louse. T . _ t 1: C Today (Thursday) the Udiet'! Aid meets at the home of Mm. Frod'hindo strom on Homewood avenue. . te,',r1gi,"ds'l"t 'ti,. Heating " the e arch come at t e..e"'yi WM. Juno ttt looting of the. Concordia in the assembly roomi Thursday. June MP. Heating t the Luther league tn the assembly; We wish to “and our than thanks to relative- uul ttundi for the symptth'y lad beautiful itoNI " ferings tendered In during thd re- cent bereavement of on; do” 'lun- band and father. , While may which». exhibiting the clever Whoa-koltln pupils, in 'msmurt, fotrttretet a ttrAti"iifir,r', THE HIGHLAND PARK, Pam, HIGHLAND PARK, W013 _ :' w I t “ _ "'r,"""rr"Ffr,"" Crt" PARtt PM, mam-AND PARK, IL "h-it---..--.-.-, ZION LUTHERAN CARD or' THANKS , "iiGiri%GitG ma. ith' 'iiiiiiittyiil': k" 'rStit ik'E i'tiiirghv'fi: _ w andhmily. tit Lid 14 9:30 i, Mv-Biblolcholémmy blushing for Alt who“ ' £1 10:45 . m---oem,ttrtt Worship turtmmhr.tttertt'sttrr-f, v',-, . _i 7:00 ' ttt.-ChMatian not!“ 'it.' Topic, "Mow Mu wf Gusto ii? Spread Happiness)” Wet, Mn _ _ win DrtMre., 5. _ - T, t EVANGELICAL CHURCH , Second Street m: him; And! . J. G. PinkbetrtiMiitlpter' k L f . 9:46-8ttnda, sehoirrreun. Chg- es for nli not. , _. E; 11t00--Morahw worship; Spock! muaie.' t ' a 8:00-.ahe service will lid-under the auspices of the Yom Pebpla Hil- Iionary Saciety, and Min and D, Ith/vin of the Auntie“ Million in Lepen will give In addre- on but work amend the lam. i Middweek serviesi 9nd ward- dttrtitrht., _ - _; -.-- . U. Green Barfusad ad 131.th S. P. Spun: i, of Hawaii“. Illinois, delivered an §eloquent thd helpful sermon hut 811th night. 1, First Church at cum; Beit-tttst, Highland Park, 111., as: Easel ah- nua, u brunch of Tho Hath: Mb. The First Church of Child, tet-ttks in Boston, Mum. hold. when - Sand” morning " 10:“ and ion Wednesday mm at, 8 p. In. this testimonie- of cm Seance we in: In given. Sands! school we. "9:t0aumoandumtentopuNis tiadttherttor of twenty, - 7 I Subject fir next amidatr's lemon: "God the Only Cause Ind Creator)" You are cordially ”Mild to nab use of tho reading room. 861 Central venue; which is out; our: Wok dar from nine in thrust-uh; um nix ht the evening all on Sunday M- tampon from 2:80 to 6:00. _ EVANGELICAL CHRISTIAN SCIENCE _.' Henry CLgmfiEn g Sons STATE and 3ACiN--a1 Sui; itEi"a't'iEi'd, 'ii?fi'it Tailored according to the strictest cuwom Wards, lj, Wymififmhwwhfiwww t : of a Wigry, Porous Worsted That ti/ , Not Wrinkle-tPiece-Silk Lined ,imt*r--stuiealiGnmeramgort.Tuwrmarututa . enlightdoan’tipullorstretch. Itiptuetnlrtteruct atna.rtSumttteriCltxhes. KrinknotSuin-mudmive ._._ 1ttuinmneipoatomlGmvrumsei'r-ee, . zit ft,'tii'1etectysti,tiiiiiCo- . . t22.soait Mkttiitl'rthtNI, htuqbiackanddoiom. 32:50:23 1)sht1_Beot,hthtuorith2troeme" . . . . . ' if: Int, Aves' W! 'trs @nknot Cod mmer Suit: Piur New Evanston Shop-- 21'Sh%1%', a... T w' omcmx all "Umor-sa/ui. $63 mm: Your 11m NEW Way A No1ot'hterititete,trss art tli 'H . cobothetwith humawkg / Ai, . li ward coda cheMtr---rto (tl I l " tttreg,",',",,'", pour 'Nl u' (il garments mo tt ced " and“: chest. beamed the'lack , j t of average space. l l We-hawdevelopedancw 'lt ‘3 hmnofdothesprotrction 9 __.' .3 that is the beat and most economical {gum of year lustupll‘us, when you send in “was to be eleane'd,tutrmietrtottore them., 'Sr e will do. liver them, separately enclosed, 30351115: eett RELIABLE LAUNDRY 311% u; ----"Ne""" fi 77 'tlt N.Gmeat Bar Road " l 'Dry Clean", a We" af iitamiurerw , WW' -- - ' j awn-“II" nmnounml'm iii'iiisiaaa""1lr "iriiii'ii."Gtis ptirt Highland Park, Illinois I” 118-170 ml'.l‘ 0 S s it km got" 3. “a t7