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\ States, not including railroads, of new interpretation of this vexatious probâ€" lem to Northwestern commerce school students was given in these words: "Fundamentally, the business of the utilities is to produce and sell something. _ The fundamental ecoâ€" nomic rules which apply to all busiâ€" ness apply to them just as much as they do to the banker, the manuâ€" facturer or the retail merchant. The Just what the cost of this new money each year amounts to and just how much of the costs the consumers or patrons of public utilities must pay annually would be an economic eyeâ€" opener if Mr. Guernsey or some other financial wizard were able to discover it, but these costs were not mentioned in figures by the speaker. He did, however, explain in an interesting fashion why rates for telephones, elecâ€" tric light and power, for gas and reâ€" lated public utilities are what they are at present in the United States. His ness, the law of demand and supply, as applied to money, requires the utiliâ€" ties to make as much in the way of profit as other equally desirable inâ€" vestments." offer to the investor as much in the way of profit as would be offered to him . by other equally good investâ€" ments. If they are to secure the capâ€" ital that is necessary for their busiâ€" necessary additions to their plants is $1,450,000,000. This money must be obtained in a highly competitive marâ€" ket in competition with other investâ€" ments seeking capital. It is obvious that the utilities could not obtain this "It is estimated," he said, "that at present the annual requirements of the public utilities in the United on "Some Rateâ€"making Matters." And this single item in itself is a huge the Chicago division of the school of commerce of Northwestern university the cost of financing new plants and m;thhduvaflll to . + viceâ€"president of the American Telgâ€" one in America, Mr. Guernsey statâ€" 128. um hz 3 ‘;\7,‘â€"'_‘""‘;!'7”',"7 1 . 9 hm”hfiu&a‘ %Wufi. l‘bl*--d( # “uwflhm ape 1 Whe m n renond n oit SUPPLIES CAPITAL Nlm‘h___m_“__‘ Nee x:sk.db\.nhuud;dl“& n:(vhm:vfiâ€" -u-n-h i m'::l:l pense securing â€" tion; Production Cost m;i&mh“:' Is Compared and new money needed for new plant. â€"â€"â€" Soiiieg something Io say. Ph00 and l-eh-wmnkluhfiou.mummn"'h’upl field of public utilities of Americ®,|is, say $7.50, or $10.00, or $15.00, the cost of finuncing new plants 200 ) it is perfectly obvious that its sale at equipment â€"â€"â€" the item of new capital|a price in excess of $5.00 will afford Box 142, C. P. Sullivan ~â€" Plumbing and Heating Shop THE SKOKIE CONSTRUCTION CG. 572 Wrigley Building _ _ _ _ _ Chicago There is no one style of landscaping which fits every sitâ€" uation. . Only a gardener, who understands true harâ€" tell exactly how they should be laid out. Years of study and practice have given us the knowledge of how to make the most of every gardenâ€"small or large. â€"â€" Information and expert advice given without obligation to you s Economic Eyeâ€"Opener WILL DESIGN, FINANCE AND BUILD YOUR HOME The Skokie Construction Co. Removal Notice 34 NORTH FIRST STREET After May 1, 1927 Phone Superior 6781 for Growers in Florida are asking the President to increase the tariff on tomatoes and other vegetables. The high tariff men are no longer conâ€" fined to New England and Pennsylâ€" vania. cause the service is worth more to him than what he pays for it â€" beâ€" cause he profits by the transactionâ€" that he pays his money and takes the service. On the other hand, unless the investors, who in the final analysis from this aspect constitute the utility, can receive something in addition to a bare reimbursement of what it costs them to do the business, there is not inducement for them to continue the business or to invest the additional capital which is constantly required by the business." Boys‘ week has been well celeâ€" brated, but judging by the noise they make in many neighborhoods, every week is Boys‘ week. "Applying these principles to pubâ€" lic utilities, if they are to exist at all, the cost of producing and selling the service, including the cost of securing the necessary capital, must be â€"less than what the service is worth to the customers who buy it from the utiliâ€" ties. For the business to go on, this profit, represented by the spread beâ€" tween this cost of the service and its value to the customer who buys it must be divided between the utility and the customer. Unless the service is worth more to the customer than what he pays for it, he would rather have his money than the service, and will not buy the service. It is beâ€" say, in the first case $6.00, in the second $7.00, in the third $7.50, on his side of the transaction he will have a sufficient incentive to buy because every purchase up to the limit of his requirements will afford him a profâ€" it. 4 ducing and selling it, which if large enough will furnish a sufficient inâ€" centive for its production and sale. It is just as obvious that if its value to the person why buys it is $7.50, or $10.00, or $15.00, and he can buy it a profit to the person: for a price appreciably less than this, In Public Utilities No proposal or bid will be considâ€" ered unless accompanied by check herein provided. The Board of Local Improvements reserves the right to reject any or all bids if they deem it best for the public good. All proposals or bids must be acâ€" companied by a certified check payâ€" able to the President of the Board of Local Improvements of the City of Highland, Park for the sum of not less than ten (10) per cent of the aggregate of the proposal. Said proposal must be delivered to the President of the Board of Local Improvements in open session of said Board at the time and flace fixed herein for the opening of the same. struction of said ipprovement will be required to enter into bond in a sum equal to oneâ€"third of the amount of his or their bid with sureties to be approved by the President of the Board of Local Improvements when entering into the contract for the construction of said improvement. tion of a connected system of saniâ€" tary sewers in Groveland Avenue, Oakland Drive and Lyman Court, all in the City of Highland Park, County of Lake and State of lllinois, as a whole in accordance with the ordinâ€" ance therefor. § Said bids will be received by the Board of Local Improvements at its office in the City Hall, Highland Park, lllinois, until 5:15 o‘clock p.m, on the 27th day of May, 1927, at which time and place they will be publicly openâ€" ed and read. The specifications and blank proâ€" posals will be furnished at the office of the Board of Local Inmprovements in the City Hall of said City. The contractor will be â€" pdd' in bonds, fiich bonds will draw interâ€" est at the rate of six (6) per cent per annum. The successful bidder for the conâ€" NOTICR OF LETTING . ASSESSMENT NO, 316 BOARD OF LOCAL IMPROVEâ€" MENTS OF THE CITY OF HIGHâ€" s LAND PARK. HO‘HCI!!BIIBY::V!NM bids will be received for construcâ€" City of Highland Park. . 11â€"12 BENJAMIN F. LEWIS, WM. J. BROWN, LYLE GOURLEY, . __ WM. M. REAY, e JULIUS ZIMMER, Board of Local Infprovements, P()H.Blb‘:‘ll-utn-u; pride in ownership electric refri do featemmene t thohqeofptop.inhon: In fact the savings enjoy im euhvli’“ figures in our office to prove it. ALL PORCELAIN FusED on BUILT BY BENJAMIN William N. Frye > . Lake Forest, Hlinois _ Said proposal must be delivered to the President of the Board of Local Improvements in open session of said Board at the time and place fixed herein for the opening of the same. No proposal or bid will be considâ€" ered unless accompanied by check herein provided. The Board of Local Improvements reserves the right to reject any or all bids if they deem it best for the public good. All proposals or bids must be acâ€" companied by a ,certified check payâ€" able to the President of the Board of Local Improvements of the City of Highland Park for the sum of not less than ten (10) per cent of the aggregate of the proposal. . â€" NOTICE OF LETTING CONTRACT ASSESSMENT. NO. 316 BOARD OF LOCAL IMPROVEâ€" MENTS OF THE CITY OF HIGHâ€" * LAND PARK. ~NOTICE I8 HEREBY GIVEN that bids will be received for the construcâ€" ticn of a connected system of cast iron water mains in Oakland Drive and the street between Lots 9, 10, 11, and 12, and Lots 8, 7, 6, and 5, ali in Ravinia Woodlands, all in the City of Hightand Park, County of Lake and State of Illinois, as a whole in ;ctordnncé with the ordinance thereâ€" or. Said bids will be received by the Board of Local Improvements at its office in the City Hall, Highland Park; Iilinois, until 5:15 o/clock p.m. on the 27th day of May, 1927, at which time and place they will be publicly openâ€" ed and read. The successful bidder for the conâ€" struction of said improvement will be required to enter into bond in a sum equal to oneâ€"third of the amount of his or their bid with sureties to be approved by the President of the Board of Local Improvements when entering into the contract for the construction of said improvement. posals of the in the The con bonds, whi est at the per annum BENJAMIN F. LEWIS, WM. J. BROWN, LYLE GOURLEY, WM. M. REAY, JULIUS ZIMMER, Board of Local Improvements, City of Highland Park. 11â€"12 specifications and blank proâ€" will be furnished at the office Board of Local Improvements City Hall of said City. contractor will be paid in which bonds will draw interâ€" the rate of six (6) per cen: s h uch © as Many users report as m per y Ax »i dn t madery Roaie.‘Being your sloo date with a cqm Tt Cabinets, Ihey offer features Mhmmmnnnd woman that has seen a zvildlyun o ’I‘hfizhoudmnoo- is open to the public every day. and to help that unit produce is open to the public s ui in hare in mo thaige ahd No matter what unit you own â€"or expect to own see Crysteel ‘Feacher of Piase «y a mTCor â€" LOUISE M. aAreRte‘ s BVANS 3« a‘vs Aighlzes Purk Sudin 5o Cmiral 4oc. Te P regs Highland Park, Hlinois Cor. St. Johns & Park Aves. Tel. 164â€"1603 _Juppose Our Wives Belong to the Same Bridge Clubâ€" Purnell & Wilson You buy your wife a $1,000 car. I buy mine a Ford car and a $500 diamond. They go to bridge club. Both wives receive congratulations on their cars. Then the girls all spy my wife‘s fine diamond. Who makes the bigger impression? Whose husâ€" band is regarded as the better sport?" ‘And after 12 montbs, the "thrill" of both cars is largely goune. Deâ€" pn'tuuo- has cost you just twice the $500 diamond. You bave a yearâ€"old car. Who got the most for their money? | Authorized Dealers io e in Keeps l-',,:'Lg cold in, insuring the Cabinet makes an ideal vegeâ€" us. And we have wold in, thns