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ANNOUNCINGOQO&.OO PIERCEâ€"ARROW cA strikingly new _ THIS C day n six years. THIS is the most momentous day in Pierceâ€"Arrow‘s twentyâ€" six years. It marks the arrival of the Pierceâ€"Arrow 81â€"a new motor car which strikingly transcends all predecessorsâ€"which in beauty and performanceâ€"incorporates sigâ€" nificantly more than even Pierceâ€" Arrow ever before offered. Pierceâ€"Arrow designers and enâ€" gineers have reached into the future and made tomorrow‘s car an existing creation. Its charm and symmetry â€" its distinctively Continental atmosâ€" phereâ€"its spirited lines and poise New in its every aspect / TOM HAY & SON 1833 Ridge Avenue, Evanston, Illinois Telephone Greenleaf 50 â€"render it irresistible to the eye. Rich in interior appointments, as one naturally expects of a Pierceâ€" Arrow, it will entice and thrill the most fastidious. ' Revolutionary in its responsive» ness, it will instantly captivate the most critical driver. Distinctively Pierceâ€"Arrow, it is on all occasions, formal or otherâ€" wise, an unmistakable social asset. For Pierceâ€"Arrow is and always has been‘ the car of fine cars. Like all Pierceâ€"Arrowcars,itisgenâ€" erously roomy and luxuriously comâ€" fortable. It is in no sense a small car. PM it«