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Thursday, August T, 1980 ENDURANCE CRAZE PUBLICITY STUNT All Sorts of Schemes Devised to Get Names of Schemers Into Newspapers Apparently but how long that matters', Besides being famous as the age of machinery and high-powered fi. nlnce, the present century also en- joys the questionable distinction of being the "numtthon" en. From coast to coast, men, women and children are engaging in curi- ous contests that require endurance but no intelligence. Jack Richardson of Kansas City, Mo., is only 14 years old, but his name recently was' fea- tured in headlines all irver the coun- try. Young. Mr. Richardson became an overnight sensation by climbing up tt tree and sitting there for 125 hours which is some nit. Food was hoisted to him and Jack even had his hair- cut while on his perch. " for real serious sitting, Jack, nevertheless, must yield first honors to Alvin "Shipwreck" Kelly. When it comes to good he-mnn sitting, "Shipwreck" is without a peer. Kel- ly's record is 28 days. ‘ Sits on Flux Pole Just to make it more interesting, Kelly _usunlly chooses a seat on the top of a flagpole. His wife, I pa- tient woman, assists by sending him up victuuls and reading matter. At least she knows where he is nights. Kelly, incidentally, gets paid for his "work" by companies who advertise their products in that manner. In Huekemuurk, N. J., there is e non-stop bicycle riding team that has been on the go for 11 days at this writing. The team, composed of schoolboys, has already covered over 3,000 miles. In nearby cities other teams are trying to outdo the New Jersey lads' record. 7 Thi, original marathon foot races took place in the days of the ancient Greeks. But the notion of endurance_ u a test of virility in such weird sports as flagpole sitting, non-atop bicycle riding, and tree-sitting be- longs exclusively to us modems. A sharp-witted promoter ,named Doe Crandall was the first gentle- man to Ipply the marathon idea to something besidés sports. Crandall Started It Mr. Crandall, a genius in his line, thought the public might delight in a 1oittr-ditstance continuous dancing contest. He put it on in New York at Madison Square thirden and when contestants, tortured by sleepleasness; Royll C The Skolde Ya1iey Laundry Phone Highwood 8810 Rough Dry-Wet Wuh-Fllt Work EONOKICAL Y" INCOIPAIAILY EASY WORK ynl Crown Mills " W. Washington Chicago. Illinois “I HOIIIIY Ind SILK UNDIBWIAI I. you Million. tell-w "tM.-. " hull-M ooh-lum- . . . Full or Inn the. Com In or write--- WOMEN it isn't what you do, you continue doing it, MOI! MONEY begun to stage: nnd flint I“. over w..." - -._._-. w,“ -__e that sport colioeurn - sophisticated New York tioeked through the Gut- den’s admission-eater, netting Mr, Crandall n tidy sum. Later came such ridiculous con- tests in much popular oeeuptrtioms u uninterrupted talking. rocking chair rocking, card-pinyin: Ind_ sleeping.‘ All of these had their Ihu-e of pub-‘ licity and then died down. The win. ners? The long distance chlmpion sitters. talkers and poker kings utter their brief spams of fame, disap- peared back to original obscurity. Publicity In Motive The publicity that attended their reeord-makintt achievements, in most cases. brought neither wealth nor movie contracts. But the newspnper headlines proved menu to their souls. While they lubed they won plenty of pretuwttotiee which Wu ex- ‘uctly the object of the contests. One of the moat severely criticised changes in the new tariff law is the slightly increased tariff on sugar. and all sorts of dire predictions have been made as to the effect of this tarift, de- spite the fact that sugar is cheaper today than it has ever been in this country. and lower than it was when sugar was on the free list, says the National Republic. Explains Sugar Tax in New Tariff Law; Sees No Bad Effects During the World War sugar prod- uetion was encouraged in Cuba to the point that after the w" it be- c-me a glut on the market. New York bnnks made huge investment. in Cuban sugar plunutions which suffered heavily in value becuuze of the depressed on“: price. The beet sugar and cane sugar in- dustry is one of considerable import- ance in the United States, furnishing employment to thousands of farmers and wage-earners at wages far above those prevailing in Cuba. it is not desirable that we should be depend- ent entirely on foreign sources for sugar. Because of the great over- production in Cuba the competition from this source has become such that the American sugar industry could. scarcely survive long competition un- der existing conditions. For that reason a slight increase in the tariff was deemed necessary. Cuba has a preference of 20 per‘ cent in the tnritY over other sugar ex- porting nntions, so.thttt all our needa for sugar above the amount of dam- eatic production is bought from that quarter. Because of our large pur- _chases of sugar and other commodi- ties in Cuba their is a large balance of trade again-t ua in our Cuban transaction. Renee it cannot be claimed that we are dealing unfairly with Cuba in making a alight in. crease in the tariff. The new tariff has been in effect for some weeks, [and sugar is still cheaper than we have ever known it. _ on DOLLAR DAY Wednesday. August 13th You'll SAVE-- If You SPEND-- THE PRESS Telephone "hm-ml Park ' M, D. 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