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Concerning the Cadillac and La Salle Program A Statement by the Cadillac Motor Car Com Detroit, Michigan, September It is our desire that Ladillac and LaOalle owners and the moforing PPDMT P apprised of the facts. § The La Salle will remain companion car to Cadillac. It 'I'HE bringing out of the Cadillac Vâ€"16 a few months ago and now the new Cadillac and LaSalle Vâ€"Eights, and early in October the new Cadillac Vâ€"12, may give rise to some question as to our manufacturing program. Ir is our desire that Cadillac and LaSalle owners and the motoring public be PP : d .T 022000220 . A c Abbutarccmine ce it <acte us Arunnkeienet. edecaatve cX Ti Tnep introduced, h it h c ceeded and was -i't 1an e:.tin::. suc AsS m‘ Y »lflc an Obviously the number of motor cars which any manufacturer may sell in a given price field is finally governed by the ability of the public to buy them. Cadillac cars having gained almost universal acceptance in the finest car field, any considerable expansion must be through cultivation of a broader market in lower price ranges. J h T Our experience has been in building line cars, Lhe Ladilliac organization could not adhere to its fine car ideals and successfully produce a low priced car, but through a more complete coverage of the fine car field it was apparent that we could give greater value and appreciably lower prices, For the broader market, thercfore, we created the LaSalle out of our Cadillac experience and developed it as a quality car. â€" For the highest priced fields we have produced the sixteenâ€"cylinder the lvelvo-cyli.‘cf Cadillac. And between the very broad market for the La Salle and the rels market for twelve and sixteen cylinder cars, there is a large market for These lines of cars contribute to one another a tremendous influer marked advance in values and make possible the low prices at whicl La Salle cars are sold. 8 2 m And this, briefly, is the reasoning in Cadillac‘s program. Were it not for LaSalle, all Cadillacs would be higher in price; and were it not lor the Cadillacs, La Salle prices would necessarily be so high as to defeat the purâ€" pose for which the La Salle was designed. Each of these lines is dependent one upon the other â€"the Cadillac Vâ€"16, the Cadillac Vâ€"12, the Cadillac Vâ€"8, and their companion car, the La Salle. s CADILLAC MOTOR CAR COMPANY en in building fine cars, The Cadillac organization could not ideals and successfully produce a low priced car, but through age of the fine car field it was apparent that we could give 16, 1930 rarket for the La Salle and the relatively narrow inder cars, there is a large market for Cadillac V â€"8s. to one another a tremendous influence in sales, a make possible the low prices at which Cadillac and THE PRESS 2e * es ompan y Cadillac and PRESIDENT Like a little child on his mother‘s breast, Or a little bird in its cozy nest, Lays a little town on Lake Michigan‘s heart, It‘s Raviniaâ€"so lovely, the altar When the bees are kissing the flowers awake, And the golden sun rises above the lake, And the dewdrops, like diamonds lay on the grass, f The town awakens like a sleepy Oh, how glorious to live on a lake f so blue, ‘ Just faintly tinted with the dawn‘s pink hue, With thousands of fragrant buds .on the ground, The morning sun spreading her gold all around. High up in the tree tops, the birds sweetly sing, The praise of Ravinia in summer and spring, At night when the lake is kissing the sand, The moon drops his silver on _ water and land. j But the summer will pass and the | The overdraft over the budget for all Lake county departments at the end of the fiscal year last week was shown to the county board of superâ€" visors to be $50,470 by Supervisor | Arthur W. Vercoe, of Highland Park, ichnirman of the finance committee. flowers will die, / In the woods at n'r{ht the hootâ€" owls will ery, And Jack Frost with his brush so dainty and fine, Tints the leaves and the grass and the climbing vine.> And the waves are rough and the water is wild, Oh, â€" the lake wil toss like a restless child, All the trees bend down with a wailing sound, Icy rain will drench the shivering But the winter will come, and she to sleep, C On the white snowy cliff, on the ~â€" lake so deep, Till next spring she will sleep; we all so adore, Ravinia, the pearl, on Lake Michigan‘s shore. JOSEPHINE KAUMANNS. Lake County Overdrafts Exceed Fifty Thousand In this report it was shown that the expenditures from Sept. 1, 1929 to Sept. 1, 1930 were $550,170 and that the annual appropriation had been $499,600. % The real overdraft, it was stated, would be less as this was simply the expenditures in excess of the amounts set a year ago as possible expendiâ€" tures. f & There were 17 departments showâ€" ing budget overdrafts and 11 showing balances. of art. lass. Thursday, September 25, 1930 ground. RAVINIA on his mother‘s Ravinia, I!1.