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'•' - SSiB LILT •.. t. r>; •' - ' r-. :. a«' -**»• i .'V• • •• Helen Harrey entertained the 4 . ^ :'v^. ; bers of the Lily Lake Ladies' lwi»« • •i.\ - • ,s * Taewiiy afternoon. Prizes were wgn-Iy-'. :.*, -, ..-A y -'> by Mr,. Charles Miller in live h». ' '"- " >*• ~ • V* • -v"' •1 ^ >-t ' ^ ' . »'* l-v" ^ 1 " •£•, ^ * v » >' ' » - "* "". * ^ * "I" i *•' *» uv "* •• ^ u •»* j. J '*»* " •*'*»( i i ^ v ^ p- i an •, * >* . >* -,1 „T^;? «i> 4 ~* N ' - !' " y •- ' • . *s" -j"*•?'. A V ** * ' -' » . * ' *"),» '"^ * ^ » «" V. A J| **j " „V ' ^ j Sl"T * " * ' '*• k* ^ f "* J'~ " * r * 'J * ~ ' r »-r-^ "*^' t « * I • * " "!/* *"».** "," <' K/ ^ -* % , "# c'r i - ' " jc * "" ' i-"*" >-*"'*" *•> -y T } ^ -v ^ s T" . $ ~ ', . „ ^ t *" ^-r I1 ^ ». ' * ; r - - • ? V V - v 4 . ' v : - v ' * O ; i I . , - - , , ' l ^ ' : \ < > - 4 f Co-ooerative Advertising •;«-..-:--.-:«f-r=-^. dred, "Mrs. William Etten, Mr®. Fred- ^ y , Dosch and Josephine Dosch in, bunco.. ' The serving of a lovely lunch eluded a most enjoyable afternoon. i--" Mr. and Mrs. Hanson and baby of "."/i.^-^ - Chicago spent the weekend at Ltty| Lake. -, | Mr. and Mrs. Edward Marsh •£ Chicago visited the home of her B|othe(| and father, Mr. and Mrs. Jack Wra-» blewskiSunday. J Mrs. A. Stytter+h has retaraad her home at Uly Lake aifter fwt weelu in CM so go. TC, Joseph Soprinski of Chicago sprat- * . *\- v , ,, tv**" * v J^kn Tysler and Mrs. C. Winter of . . L^ > Chicago visited the home of Mr* u4 -• ,?^Ly.ljyi Mrs. Fred Dosch 'Saturday aftaraora# * ?,-Z .. -^y- Christine Wl|wtr of ByiQ fSl " " >' r'V-'S. •pond • Wtak at the homA of Wer patC 1 , v.;",. !A Anis, Mr. and Mrs. George J. W«gownrf " -;. *'•• : Kobert Krinn of Des Plaines vas C- • j\ -- , W~ visitor at the Wegener home Mr. and Mrs. Wilbert Svanson ot"- : Chicago spent Tuesday at Lily Lake. ' Mrs. Svaneoa was-a geeat at tk* . T1'-' -Ladies' Lm#m» fri6 «U» _ a 4kmmf,': \ Vr J • , >v guest at the home of Mr. and Mr4 - * <» *':~ L-'» ' Fred Dosch. , , J Genevieve Dmw wis *[ #«ilwflfti ".•* 'r.\ caller Saturday. All the friends of Mrs. WUbttt ' Swanson at Lily Lake were sorry to learn of the illness and death of. bet sister-in-law, Mrs. Esther Schonaner in Chicago. . :l:" J.i v ; -: "'J. •" : .r :.' ••• ! •: - -v-: . •:•• •*• s**r * ,J': - • •"••••% .- "...,. . '* . We intend the term Co-operative Adye!fui% in this^ *• irticle to mean the corrdation of aU types of advertising /- ' $ " • to move certain merchandise quickly, the best medium is the local newspaper. Not only should the newspaper be used but the results obtained can be materially increased by intelligent co-operation and display of the merchanf * x¥. • in t&» store as many of the items advertised as possible. Costomers upon noticing them, will recall the message ab- .: • V ' :' :•'•>' be more receptive to sales arguments regarding their merits. In other words, co-operation with whatever type of advertising used, is essential . _ • it • The use of direct mail advertising especially in conf taecton with a sale campaign can be used to good ad^ vantage in a number of ways. If a sale is to last for an^ ' length of time, an inexpensive, but efficient mailing piee* iB a government postal mailed to a select list each day of ||ie sale. The card can be used to call attention to som« ppecial item for the following day or for any purpose de« •ired. This is but one instance of tow co-operative*adp wertising can be used to increase returns. Any number o variations of the same idea will readily sugg^t them* ^ ooes t 5>"M\LE MEAN Y' Aikfrr MAS? MORE UESr GIVIN YOUR FACE BY CHAfr8SQ<ftm ^:,r' II 'm&- •?"• I*- . .vm'm ' ;- •fee "... ..v .. .,•• Say yoc road it n DEALEK.. FLAIKr MONEY TO LOAlf I have clients who have tmmtf to lend on first mortgages on real estate and others who want to bosrow money on real estate. If iaterested either way, 1 will be jdhMl Ho talk it oveir with you. Joseph R. Sikes ikegaa National Bank B 4 8. Genesee St* Waakegan, Ilk TEL. MAJESTIC l«ft KWTT A OOMPAXT AU Kteda of ^ I N S U t A N C I liasod with the most solatia Caipaaiw Come In aad talk H over "Mmm MeHenry 8 Charlie's lefair Sbef . effort Door'Hp: r-;- • Hoot NoonanH \ On U. S. It : RADIATORfi REPAIRED SODOBS and FKNDBfl Straightened Sigh Painting Truck Lettering - Acetylene Weld&g OBAKLKS B1KTE8KL ' ^ .."v A* P. Frctand Ixeavating Ckmtraeter fnakisf, Hydraulic and 2j. I SOTiee Bead Buildinf feLSM.ll XeBeary, XS^ if:- 1 & Frevd k Sot OOR&A0TOBS - ' ' AlfP BUILDX1S W at Tour l#vf' W -t-'i.a Tiinkw Maw ats Cor aS WW9B MaHBNBJ ^ • JNJWM Mot* Express ," v';f••• T, he Pioneer Line . t• ••*• Operates daily between McHenry and Chicago Ph(mM: Wabash' HcHenry 7518 256 YERIHM J. KMX ATTORNEY AT LAW . Pries Bldg. OFFICE HOUJM Toesdays and Fridays •. Other Dsys by Appoin4aae«| McHenry ^ ^ ,v ^ INSURANCE EARL R. WALSfl Preoentiac, Eeliable Ckmpaniee Jan 41 or fl-M Pries Bldg/ - McHenry^ ' - J - V - v ; _ V * - * ? ' % * • m