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£ tl Per Cent Oxygen Approximately 11 per cent at the ttiiw>ph«re is oxygen, necessary * element for life. Seventy-eight per cent is nitrogen. Caterpillar* as Food In Africa many tribes consider caterpillars a delicadjp and as many as 20 different varieties are collected as being edible. • il TRITH abtit ADVERTISING By CHARLES B. ROTH WHAT DOES ADVERTISING REALLY DO? Charles Roth WHENEVER men who are engaged in a common calling which interests them very much get together, they talk with enthusiasm about the good they do through their work. Perhaps advertising men, imbued with the1 idea that advertising is the great force for food in modern life, go too far in extolling the values of their profession. Do you think they do? Well, what does advertising really do In making life better, in bringing more goods to the public at lower prices? Here is your answer, the hardboiled answer of a disinterested committee, appointed by the United States department of commerce and the Chamber of Commerce of the United States. On this committee were 28 men, experts in business. No axes had they to grind. They were told to find out and tell the truth about advertising. Ibis is what they found: Every one of the concerns they studied-- KBt large some small--received great benefits from advertising, not akae tor themselves, but also for their customers. Half of them reported that advertising had sharply decreased their oasts of selling. These decreases they passed along to customers at a matter of course. A fourth of them reported th4t advertising had enabled them to lower prices to the customers, always a benefit. Those which did not happen to report lowered prices reported what amounts to the same thing; namely, that they had been able to maintain the same prices in the face of increasing costs or had been enabled to give better quality or service at the same price. Here was overwhelming evidence, not from advertising men, but from outside, disinterested but expert observers. Yet it told a more extravagant story of the influence of advertising than, advertising men themselves would have dared to tell. You es a consumer dcn't, however, have to go to any committee report to tell you what advertising dees. All you have to do is to watch as you buy. You get more for your money when you buy advertised goods. You get higher quality. You pay less for it. Silently but inexorably advertising has been working out its destiny on your behalf, enabling some manufacturer to produce for less, some merchant to sell for less--and you to buy for less every time you go into a store. What does advertising really do? Something no other institution known to man could possibly do. O Chartea B. Roth. Twic* Told Tales (tons «f hlwwt Takw fwi the VDm of Hr PleleAeekF mt Yean Ac* SIXTY YEARS AGO Oar street commissioner is improving tliis pleasant weather in repairing the walks in different parts of the town, building new ones, etc. This has been a very favorable winter for this kind of work. Smith & Snyder, notwithstanding the bad roads, have been doing their usual amount of business the past week paying to the farmers for produce, hogs, etc-, from four to eight hundred dollars per day. The weather for the past week has been remarkable, warm and pleasant, more like April than January. We acknowledge the receipt of a bottle of bluing, from Wm. England, manufacturer, Wauconda, 111., and our better half who has tried it, says it cannot be beat. what of a surprise to their many,tcr, Mra. Charles Dowe, and baby son friends, nevertheless--bon voyage. at the Woodstock hospital, Saturday The prcspccts now being favorable i evening. for a crop of ice, the Washington Ice company will immediately commence the erection of a new ice house at the head of the Pond, in this village. We understand the contract has been let to put a new roof on the Riverside House, and also to change over the large room over the store and make six more fine large sleeping rooms for ttfe hotel. Mr. and Mrs. Dimon and family of Ostend spent Sunday in tKe Dick Olson home. Wayne Foss ran into a ditch and tipped over on his way to school last Thursday morning due to the icy roads. The car was damaged but he was not hurt. Gladys Shepard and Alan Anger of Greenwood were Sunday dinner guests of Mr. and Mrs. Paul Walkin gton. Mrs. Woodford and daughter, Iva, i of Park Rdge spent Saturday morning in the William McCannon home. Mr. and Mrs. Glenn Treon of Crystal Lake spent Sunday in the home of the latter's mother, Mrs. George Harrison. Charles Peet and Ben Walkington FORTY YEARS AGO Mrs. E. Stoffel, Henry Stoffel, Martin Stoffel and wife and Michael Krapf and wife together with their families gathered at the home of Mr. and Mrs. Win. Stoffel on Sunday last and enjoyed a very pleasant family reunion. The Citizens Telephone Co., has completed its line tjo Fox, Lake and; attended Veluneral of "wilTwh^tOn telephones have been placed in the residences of t)r. Brophy, Jacob Larson and the Howard House. C. L. Page met with a very painful accident last Thursday. While unloading hay, the rope attached to the hay fork broke and he fell backwards at Richmond Sunday afternoon. George Young, Ben Justen and Clinton Martin attended a soil conservation meeting at Woodstock Monday. Mr. and Mrs. Roland McCannon and family of Algonquin spent Sunday with the . latter's parents, Mr. and breaking His left arm near the wrist. Mrs c j Jep80n. On the Elgin board of tradeMon- j wm Beatt of Keystone spent Fri. day butter dropped S cents, Official jd with hifi sigter> Mr8. Jennie Bamarket firm at 24 cents. ,/ » ^ Mrs. Roy Harrison and Mrs. Fred Wiedrich, Jr., returned home Friday evening from TJrbana where they went FIFTY YEARGS AGO The friends of Howard Perry will be glad to learn that he is standing well in his class at West Point Military Aacdemy. The semi-annual examinations recently held, places him as No. 14 in a class of 89 . Mrs. Sarah Ostrander, of this village and W. C. Howard, of Lake County, were married at Genoa Junction on Monday last. Although some- THIRTY YEARS AGO Butter took a drop of six cents = ^ pound on the board of trade Monday, J as delegates from the Ringwood unit and was quoted at 30 cents. of Home Bureau to Farm and Some Ice and water cannot lawfully be Week. added td bulk oysters and soda foun-1 jjrs. J. A. Dewey of Armstrong is tains must label all ingredients of the! visiting her parents, Mr. and Mrs. C. mixture sold over the counter after! j Jepson. Thursday, January 18,1940 March *1, according^ to the pure food law. . W. tF. Holtz has had the windows .Miss Clara Ramacher of McHenry, Alvn Miller and Andy Ramacher were Sunday dinner guests in the Roy Neal in his office, located in the old post- home. office quarters on the West Side, ap-1 The Sewing Circle will meet with propriately lettered during the past Mrs. B. T. Butler Fridajr, January 19. week. i I Everyone is welcome. Lee Turner, who during the pastj Mr. and Mrs Charles Coles of few months has been in the employ Richmond spent Sunday with Mr. and of the 111. Lakes Light and Power Co., Mrs. Ray Merchant and family, has moved his family to McHenry, Mr and Mrs. tS W. Smith and from Solon and is now occupying the daughter, Bernice, and son, John, M. A. Thelen house on Pearl street. were Sunday dinner guests of Mr. and Mrs. Lonnie Smith and family. , Mrs. Jones of Spring Grove was a caller in the home of Rev. and Mrs. Collins Saturday afternoon. Mr. and Mrs. Lester Carr and fam- ' TWENTY YEARS AGO The power ice boat, recently designed and built at the Star garage, has undergone some changes and is now capable of making greater speed j j]y spent Sunday with the latter's parthan ever. I ents, Mr. and Mrs. Fred Wiedrich. , The strong winds of the past week j Mrs. Roy Wiedrich and son spent have piled the snow to such a depth, Saturday with her mother, Mrs. in some places as to make the roads Shultz, at Richmond. } impassable. | Floyd Howe of Wonder Lake spent -The personnel of the first board j Sunday afternoon and evening with of education for the newly organized | Mr. and Mrs. S. W. Smith, community high school district will be Thomas A. Bolger, Joseph W. Freund, Charles W. Harrison, John M. Schmitt and Dr. D. G. Wells. Mrs. M. J. Walsh entertained with an old fashioned quilting bee at her home on Waukegan street last Thursday afternoon. RINGWOOD Here is Your FOUNTAIN OF YOUTH More than four centuries ago, « imaginative Spanish soldier of for* tune listened to fantastic India^ tales of a fountain that restored youth. He believed these yarns, and, in 1519, set foot in Florida in his search for eternal virility. Ponce de Leon was disappointed. He failed to find his magic spring, and died without knowing that he had stood on die land that was to give man a lot more living in the normal span of life... and actually to extend his life by years! Modern industry... American* hornjate in the 19th century, Is the real Fountain of Youth. Industry has made it possible for men and women to see more, do more, live more in 30 years than their ancestors did in three score and ten. Mechanical devices have lifted the.. burden of drudgery so that men and women no longer are middle-aged at 40. Modern Americans turn the half-century with youthful vigor. The power of advertising has given us these benefits of the modern American Way of Living--the true Fountain of Youth. Mr. and Mrs. B. T. Butler and family spent 'Sunday in the V. L. Austin home near Genoa City. Mrs. George Martin and Thomas Walkington attended the funeral of Will Whiston at Richmond Sunday afternoon. Leonard Franzen of Chicago spent Sunday here with his family. Patrick Coyne of Chicago is spending the week here with his family. JOHNSBUKG Mr. and Mrs. Frank Young of Spring Grove were callers at the home of Mr. and Mrs. Joe P. Michels Tuesday. The Rural Youth Club of Johnsburg held their meeting at the home of Miss Lorraine Freund Monday evening. Mrs. Roy Horick of Woodstock visited in the home of her mother, Mrs. Stephen H. Smith, Wednesday. Mr. and Mrs. Edward Freti of Chicago spent the weekend with Mrs. Della Miller. S Miss Irene Smith and Miss Annabel Meyers called on Miss Dorothy Michels at the Woodstock hospital Monday evening. Mrs. Joe Karls and daughter, Margaret, are spending a week with her mother, Mrs. .Margaret Landre, at Chicago. Mr. and Mrs. Nick Miller of Richmond and Mr. and Mrs. Jacob Miller of Spring Grove attended the Forester •east dance h«re Wednesday evening. Mrs. Irvin Schaefer of Waukegan called on her parents, Mr. and Mip. Wm. J. Meyers, Sunday evening. Joe P. Miller is spending a few weeks up at East Troy, Wis. Mrs. George Michels and Mrs. Michels were Woodstock callers Wednesday afternoon. Mr. and Mrs. Joe King were Chicago callers Tuesday. Miss Dorothy Michels returned home from the Woodstock hospital Friday afternoon. Mrs. Wm. J. Meyers entertained the five hundred club Wednesday afternoon. Prizes were awarded to Mrs. Joe King, Mrs. Fred Smith and Mrs. Delia Miller. Mr. and Mrs. Alex Adams are the proud parents of a son born January 10. Mrs. Leo Smith and son, Bobby, Mrs. Leo King. Mrs. Wm. J. Meyers and Mrs. Joe King and daughter, Eleanor, were Woodstock callers Thursday afternoon. Mr. and Mrs. Richard Guyser and sons of Chicago spent the weekend with Mr. and Mrs. Wm. Oeffling. Mr. and Mrs. Fred J. Smith celebrated their twenty-first wedding anniversary Sunday. Quite a few of their relatives and friends were present. Miss Marie King is spending a week with her aunt, Mrs. Earl Hoffien, at Genoa, Wis. Mr. and Mrs. Joe' P. Miller motored to East Troy. Wis.. Tuesday evening. Mr. and Mrs. Everett Thomas of Woodstock snent Sundav in the home of Mr. and Mrs. Peter F. Freund. UPHOLD AMERICAN STANDARD! ...BUY ADVERTISED BRANDS • • • , / , -- • i • This is one of a series of advertisements prepared by the Advertising Club of St. Louis, showing consumer benefits gained through advertising, Mrs. H. M. Stephenson entertained | the Easy Aces at her home Tuesday afternoon. Prizes were awarded to Mrs. Louis Hawley and Mrs. George Shepard. J. V. Buckland is a" patient at the Janesville hospital where he was taken Monday. The Home Circle was entertained in the home of Mrs. Ray Peters Wednesday. A one o'clock luncheon was served by Mrs. Peters, Mrs. Louis Hawley and Mrs. W. B. Harrison. In the afternoon a fine program in i charge of Mrs. D. L. Hall, Mrs. C. L. I Harrison and Mrs. S. W. Smithy was enjoyed. I Mrs. J. F. McLaughlin and daughjitpr, Julia, spent Tuesday morning in Chicago. I . Mrs. S. W. Brown spent a few days I the past week in Chicago. "'Mr. and Mrs. Clayton Harrison spent Saturday afternoon with their daughter, Mrs. Ardin Frisbee, and family at Greenwood. Miss Julia McLaughlin, with some friends from McHenry, spent Wednesday at Milwaukee. Mr. and Mrs. G. E. Shepard entertained the five hundred club at their home Thursday evening. Prizes were awarded to Mrs. Ray Peters and F. A. Hitchens. high, and Mrs. F. A. and Louis Hawley. low. i Mr. and Mrs. Ralph Smpson and «on, Dennis, of Crystal Lake spent Saturdav in the Wiill Beth home. Miss Dora Anderson entertained the Young Adults group at the home of Mr. and Mrs. Harold Turner near Hebron Thursdav even in sr. Mr. and Mrs. George Shepard spent Saturday morning with the latter's mother at McHenry. Mi ss Mary Adams of Wilmot snent the weekend with he* sister, Miss Carrie Adams. Mr. and Mrs. George Young and son, Alfred, visited the former's sis- SLOCUTVrS LAKE WILLIAM WHISTON. RICHMOND MAN, DIES Mr. and Mrs. Elmer Esping were Saturday afternoon and supper guests at the home of Mr. and Mrs. LaDoyt Matthews at Oak Park. Mr. and Mrs. Roy Pfannenstill of Mundelein spent last Wednesday evening at the home of Mr. and Mrs. R. Wagner. Mrs. Raymond Lusk of Maple Park spent last Wednesday afternoon at the home of Mr. and Mrs. John Blomgren. Mr. and Mrs. Albert Wagner of Wauconda spent Sunday evening at the home of Mr. and Mrs. Ralph Wagr. Mr. and Mrs. LaDoyt Matthews of Oak Park were dinner and afternoon guesfs last Wednesday at the home of Mr. and Mrs. Harry Matthews. George Schneider and Robert Smith of Chicago were Friday night and Saturday guests at the home of Mr. and Mrs. Marlett Henry. Misses Jennie and Ethel Dowell spent Saturday evening at Crystal Lake. Mrs. Celia Dowell and daughter, Olive, and grandson, Oliver, spent Sunday afternoon at the home of Mr. and Mrs. Frank Wilson at Volo. Mr. and Mrs. Arthur Wagner and daughter and Mrs. Catherine Wagner visited at the home of Mr. and Mrs. G. J. Burnett , last .Thursday afternoon. Mrs. Van Deusen is visiting1 relatives and friends in Chicago this week.* Mr. and Mrs. Hairy Matthews and Willard Darrell attends the funeral services of a brother-in-law of Mr. Matthews, Frank O. Rowley, of Crystal Lake last Friday afternoon. Miss Frances Davis and Martin i Bauer spent last Fridav evening at the home of Mr. and -Mrs. Elarl Converge. William Whiston, 5ft years old, a retired farmer and lifelong resident of McHenry county, died at his home at Richmond nt 6:00 p.m., Thursday. He was born near McHenry on March 20. 1883, a son of Sevmour and Mary Whiston. Until 1918 he had been a successful farmer near Richmond and since his retirement had lived in town. Mr. Whiston was married to Florence Thomas on June 7, 1920; the widow is the only immediate survivor. Both Mr. Whiston's parents are dead, hi* mother having died in 'September 1938. An onlv brother, Bert, died in September, 1939. Last rites were held Sunday at 1:30 p. m.. from the Ehorn funeral home in Richmond, with the Rev. W. J. Hopkins, pastor of the Community church, nfficiatiner. He was interred in the Richmond cemetery. QABBY QERTIE , ,-M&Kay "k iA u5«f. ML. la B. MURPHY r ^ ij\ Offlaa gnu* -- f a."fc. tt r*. m. Green Street * ^ McHenry, 111. XXS1A OOMPAKT . f' v.. AO Khk ef < i n s u r a n c e ' " Maeed with the most iwliali* . • ^ • , • \m : , <£•» ft aaf tnfff " PlMse McHenry S Chtrlte's Repair Shop Northeast corner of State Bridge on Charles Street . Sign Fsintixit' •* Truck Lotteriaf Furniture UpholsteriBf vtA Repairing RIETESEL S. J. Freund & SOB * CONTRACTORS AND BUI£B£R8 Phone 56-W MeBenry Our Experience it at Your fServfce in Building Ytrar Wants Telephone No. 800 Stoffel & Reihansperger Insurance agenta for all clasaea of property in the best coapaniea. «EAT MrBENRV JLUNOW MONEY TO LOAN I have clients who have money to lend on first mortgagee on real estate and ethers who want to borrow money on real estate. If interested either way, I will be glad to talk it over with you. . 1 Joseph N. Sikes Waukefan National Bank Bklg. . 4 S. Genesee SL, Waukegan. I1L TEL. MAJESTIC 10S r- •'4 INSURANCE EARL R. WALSH Pisaentini Reliable Oompaniea When yoa need insurance el any kW Phone 43 or Cl-M ' ^net Bldg. McHanry ' Horses Wanted I B U Y Old and Disabled Horses. I- Pay from $5 to $14. ---- ARTHUR W. WERRBACK Phone 444 335 Hayward Street Woodstock, 111. A. P. Freund Co. Izeavating Contractor Trucking, Hydraulic and Crane Service Road^ Building* TeL204-M McHenry, HL "No American minds a foreigner's bad English if his Scotch is good." I - A G?» PETER measles KtePoor PEEVE r FRED C. MILLER, M.D. Specialising in SIR BAR, NOSE and THROAT will be in Dr. A. L Froehlieh's Office, corner Green A Elm Streeto, MeKewy, - h'-- Bvery Wednesday from 2 to 4l$t G L A S S E S F I T T E D 4 Phone 48 VERNON J. KNOX ATTORNEY AT LAW Pries Bldg. - OFFICE HOURS - TMays and Fridays Other Days by Appointment McHenry - - - IHteots niONB 1* DR. J. E. SAYLKR DENTIST |Miee Honrs »-lt and 14 nvenings by Appointment Main" Street W. MlH-n