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-*a * \ • jc^yu; fKflttlt Tuu Cotton Farm* > litato ore 1,775,000 persons living \.m OOtlOtt forms in Texas, constitutyfing more than 70 per cent of all --'ibo agricultural people in tho state. , l"1 »>" ' • 1 ji' • Thursday, January 25,1940 Thirteenth Century Paulo Although modern experts say they can solve practically any cipher, a Thirteenth century treatise by Roger Bacon has yet to bo unraveled. TRUTH about ADVERTISING By CHARLES B. ROTH ' YOU NEED AN INCENTIVE .flk ML LL of us said wisely that Wil- ^7 r •" lard wouldn't amount to much. "Mr He had no get-up to him. He was satisfied to plod along at a small job, jwhen we knew he was capable of greater things. He didn't mind how £W we talked about him. * $ "' And then .something happened. 4 Something wonderful. The boy woke . agH j i i f t . He p u s h e d • /ahead. From one «f; : ^Job to another he ad • 'tvanced. Soon he wa?: part owner of t » company for whi ! - -he worked. \ ,, He was the sar v \ old Willard--but he ; had found an incen- '7' t£ve. In his case it was t *• a lovely girl named Janine who prom- Charles Roth *'<ij ised him that she ;; 5"" 5<wculd be his wife. He went to work " ana the wonder of incentive made Hum a success. The thing we call the standard of living likewise needs the wonder of Incentive to make it real. You want a new car, one you saw advertised in the newspaper. Tbafs an incentive. You work harder, save more, plan how you can afford your dream. You buy it. In your home you want better furniture, a new radio set, new rugs. Under the spur of desire--the incentive-- you pitch in and realize your dream. L. Russell Beard of Greenwood was elected president of the McHenry County Farm Bureau Saturday afternoon to succeed Arthur W. Garlieb. Mr. Beard served as director of the county organization for several years and during the past year as vicepresident. Others elected were: Arthur Hoppe of McHenry, vice-president; LILY LAKE ru*Tgn A card and bunco party was held at the home of Mr. and Mrs. McDermott Wednesday evening. Prizes were won by Mr. Einspar, Orra Belle Bettray and C. McDermott. The serving of a lunch concluded a most en- Einar ! joyable evening. The sum total of all this activity is what establishes the standard of living you follow. x Behind this standard, really the creator of the incentive, however, is something else. It is called advertising. Advertising pictures for us the things which we come to desire. It describes them. It tells us where we can get them. We read. We dream. We get down to work. Wo own. Where the world would be today without the stimulating force of advertising is not hard to Imagine. We need not imagine at all. Just take a look at some of the more backward countries where advertising it still in its swaddling clothes. In these countries there are n©' "American standards" because J there has never been the American J incentive of advertising to point the way. Families live in squalor because no one has taken the trouble to show them that there is any other way to live. Men and women use oldfashioned, uncomfortable, inefficient aids to living, live in the way their grandfathers lived, because before their eyes they have not lived with the gleaming incentive of advertising to live in a better way. Anyone with incentive enough manages to achieve his dreams. Advertising is the incentive which has led you to yoar present state of living. C Charles B. Roth. Behrents of Richmond, secretary; | Mr. and Mrs. Fred Hints of Chi- J6hn" Paulsen of Hartland, treasurer, cago spent Sunday at their place of Two veteran directors retired from i business, the Lily Lake Hotel, the board Saturday, the same being j Mrs. I. Lavin and daughters, Ruth R. T. Burroughs of Dunham and R. i and Evelyn, have returned to their J. Leisch of Seneca. Succeeding these t home at Lily Lake, after spending a two are Raymond Olbrich of Dunham | month in Florida. and P. W. Andrew of Seneca. j Mr. and Mrs. Sarlie and sons of Delegates to the Illinois Agricul- Chicago spent Sunday at Lily Lake, tural association meeting to be held j Mrs. Wilbert Swanson is spending in Chicago January 30, 31 and Febru-! a week in Chicago at the home of ary 1, were named Saturday. They j her sister. include the newly elected president, j Mrs. Bernie Peschke spent a week L. Russell Beard and H. R. Kilts of i in Chicago where she visited at the Woodstock and A. W. Garlieb, Hunt-! home of her mother. J ef +0 rues ef of Tears Ago Tak«a fna ley. Alternate delegates are Arthur Hoppe, Gerald Binder and Einar Behrents. Dinner guests at the home of Mr. and Mrs. Fred Dosch Sunday were Mrs. Joseph Daly and Genevieve Daw of Grayslake. Dinner guests at the home of jMr. and Mrs. Thomas Klabough Sunday were Mr. and Mrs. C. McDermott and " Local resident and friends recently J son, Claude^ received the sad news that Fred Mc- | Mr. and Mrs. Peter M. Justen cor- Omber, an old time resident of Mc-! dially invite the people of Lily Lake FRED McOMBER, OLD TIME RESIDENT, DIES SIXTY YEA^ AGO Dr. A. A. Rice, who practiced dentistry in this village something over a year ago, died at Crystal Lake last week. Go to Mrs. S. Searles and see her stylish hats. Has the largest stock in the county to select from. Mourning a specialty, work done on short notice. Since the frfeeze up travel has commenced, and the roads are now reported as passable and improving every day. There is now a prospect that they may be able to fill the ice house in this village yet. At this writing Tuesday afternoon about five inches is Henry, died at Gardenia, Calif., on | and surrounding rural community to reported on the pond -nd still it is If AM J.*. 1 C HI*** M AAM />ATYI A I come aonn/d1 esneae ^thI IeAiIVr nNAeTwIR •fu nera1l hUoAMm* eA ' * . . • 7.1u\..vi • I on Saturday and Sunday, January 27 ! and 28, West McHenry, 111., Elm i Street, on Route 31. Monday, January 15. Mr. McOmber was born in McHenry April 20, 1870. After leaving McHenry, Mr. and Mrs. McOmber made their home in Sioux Falls, S. D., for several years.. For the past five years they were living at their California residence. Monday. January 15. Mr. McOmber is survived by Mb wife, Alice Frisby. McOmber, seven daughters, and one brother, Frank Mrs. Joe P. Miller, Mrs. George McOmber of Los Angeles, Calif. He £inl? and Mr. and Mrs. George Zarnvas buried from St. Thomas Catholic storff motored to East Troy, Wis., freezing. PIPTt YEAR8 AGO JOHNSBURG church in Los Angeles. Saturday afternoon. Roy Hettermann of Mundelein is Order your Rubber Stamps at %he spending a few days with his father, Plnindeal°r. i Henry Hettermann. Mrs. Joe King entertained the five hundred club Wednesday afternoon, prizes were awarded to Mrs. Joe King, Mrs. Peter F. Freund and Mrs, Leo Freund. Mr. and Mrs. Mike Gorski and family, Mr. and Mrs. George Zamstorff of Woodstock and Mrs. Rose Hoffien and children of Genoa* Wis., spent Sunday with Mrs. Joe P. Miller. Mjp* TV.. 5>Ui> M'irV"1" .Arnold Michels were Woodstock callers Fridav afternoon. Bill Marz and Wm. J. Meyers motored to Hartland, 111., Sunday afternoon. Model? This morning was the coldest of the season in this section. The thermometer marked eight degrees below zero. Simon* Stoffel, has bought the residence property of Mrs. E. R. Austin, first door east of Parker House. Con sideration $1,400. John R. Brents has bought a lot and will build him a residence on the West Side in the spring. We also hear of quite a number of other residences that will be built in the spring. We learn that Richmond parties are negotiating for the Mrs. L. A. Clark property in this village. » FORTY YEARS AGO A fire at the McHenry Steam Laundry about two o'clock today, caused a good bit of excitement but was extinguished with a small amount of dam- :t«tf to the birring. Emery Kimball and iniuo. act as substitute librarians during Mrs. Angevino's illness. Emina Thelen, who has been at Mr. and, ,M,r s. »Jo"h n TL ay of- Scp ri.n g E l g i n f o r t h e p a s t w e e k , h a s r e s ume d her school work Valley Camp No. 97. of this city added seven new members to their camp last evening. H ccmMbe.; .but, thanks to adver> rising, it is not! With various models selling from $950 to $2,000, this was the popu - ; lar low-priced car in 1905. The few who could afford motoring, chugscale production and lower prices^ Lower prices opened new and wider markets... inspired competition. Competition demanded re* search. Today a half dozen aggressive Grove attended the wedding of Miss i Pauline HerdFich and Vincent Adams here Wednesday. Mr. and Mrs. Everett Thomas of Woodstock spent Sunday with Mrs. Peter F. .Freund. v Miss Gertrude Williams of McHenry tepent Sunday with her parents, Mr. and Mrs. Peter Williams. | Mr. and Mrs. Edward Frett of Chicago spent the weekend in the home of Mrs. Delia Miller. Miss Katherine Pitzen of -Chicago soent the weekend in the home of Mrs. Wm. Althoff. Mr. and Mrs. Peter M. Justen cordially invite the people of Johnsburg and surrounding rural community to •come and see their new funeral home on Saturday and Sunday, January 2T and 28. West McHenry, 111,, Elm Street, on Route 31. McCTJLLOM LAKE ged along dusty roads at speeds manufacturers, employing hundreds 13 to 20 miles an hour. Their cars had no tops... no windshields ... no spare tires... none of a score of accessories essential to $ ^ modern motoring. Starters were %('•••. hand cranks... brakes were fat] from the quick-acting, four-wheel - safety of today. y , > ; •; What part did advertising have in changing the motor car? Simply this: Advertising created demand among those who could afford luxuries« •of thousands of workers, bid for the low-priced automobile market. The same manufacturer who sold his cars as high as $2,000 in 1905 now delivers his leader at a price near $600. The automobile, thanks to honest advertising and research, today is Available to those with modest in- . oomes. Advertising has given us Cars with smooth, powerful motors,, steel bodies, shatterproof glass, safe brakes and luxury beyond the fond- THIRTY YEARS ^AGO Rev. A. Roberts, who for the past ftve years and three months1 has been in charge of the Universalist church here, has resigned his position in McHenry to accept a similar charge at Durham, N. C. O. B. Gilbert, who left McHenry the fore part of December, has joindd the theatrical profession and is now traveling through the South with a company that is playing August Thomas' powerful drama, entitled, "Arizona." Gas is now being used for £8oking in' several homes in Algonquin. TWENTY YEARS AGO Demand brought increased, sales. est dreams of 1905. A real con tribal- Increased sales brought large* ' Hon to the American Way of Living! UPHOLD AMERICAN STANDARDS ...BUY ADVERTISED £ . ^ .• ^ ••• BRANDS ns is one of a series of advertisements prepared by the Advertising Club' tf St. Louis, showing consumer benefits gained through advertising. Hank Jaznach, Ed Jersey, Carl Alt, John Boyle, Jim Bailey and Bob and Mr. Doran were visitors at the Becker home on Sunday. The Tom Hardy family is spending a few weeks at their hom6 here. Mr. and Mrs. A. Stuhlfeier, daughfter and son-in-law, Mr. and Mrs. G. Boyle, were Sunday visitors at the McKim home and Mr. and Mrs. Pheneger and Mr. and Mrs. White, Monday guests. * • „ Mr. and Mrs. S. F. Beatty are going to spend the balance of the winter in Chicago. Dave Boyle celebrated his sixteenth birthday, January 17 and Micky Schmitt had a birthday January 19. Mr. and Mrs. Elarton, Otto Ebert, the Schutz- family and the Brackens spent the weekend at their homes here. Janet Boyle has been ill since Chirstmas and little Joseph Kilfether is home from school with a cold. Mr. and Mrs. Madsen and Mr. and Mrs. Sid Smith were out Sunday. Joe Matherer and Frank Kurth were out Tuesday. Mr. and MrS. .Peter M. .Jristen cordially invite tlif people of McCollum Lake and surrounding rural community to come and see their new funeral home on Saturday and Sunday, Janu- J ary 27 and 28, West McHenry, 111., Elm'Street, on Route 31. The last of t;he McHenry befyt to join the colors during the war are now safely at home, Leo Smith and Carl Patzke, nyho left this village a year ago last spring, and who have been in Siberia most of this time; are now at their homes here. Farm owners in this vicinity are getting all the way from $10 "to $14 per acre rent on their places. The ice machines for the Water street market and grocery, soon to beopened by Peter J. Heimer. arrived last week and is now being installed. We are informed that James RevoT has sold his tenant house on Third street on the West Side to Charles Ensign, who resides1 on a farm east of this village. The house is now occupied by Mrs. Nellie Bacon and family. !'• DEBUNKIB By Johm Harvey Furkay, PhJ>. OFFICE WORKiRS 00 NOT DIE EARLIER THAN The common belief that office workers, because of their sedentary life, do not live as long as men who work hard all day in factories has been debunked by life insurance companies, who have found that the average industrial worker dies eight years sooner than his office, stoopshouldered brothers. This is due, in part, to the accidents which befall industrial workers, especially in some lines of work, and in part to the unhealthful conditions under which many of them work. 'Public Ledger--WNU Service.. . DB. L. B. MOBPBV . MNTwr*#j% h ^ j . i.* . . . . . . ^ Office Hons -- 9 a.at. to i pwa. Green Street -- McHenry, HL KENT A GOMPAN* AO Kinds of I N S U R A N C E with the an* rel C--mail ' . rm CfaM iii and talk it IfHo--y 8 v -X-k *•« Put the fork in the fat of steak when turning it. If put into meat the juices will escape. • • • To clean glass in oven door dials, scrub with a stiff brush sprinkled liberally with scouring powder. • • • When roasting beef have oven very hot at first to seal in juices, then reduce heat, cooking more slowly. * • • If two tablespoons of shortening are added to the batter when making griddle cakes it will not be necessary to grease griddlev r ' • * • . : : * Mechanical refrigerators Should be cleaned once a month. Wash out quickly with a lukewarm solution of bicarbonate of soda or borax. 'Associated Newspapers--WNU Service.i ChwHe's 'Northeast corner of State «i Charle* Street Skip •Jr- r.V • Pointing Yimck Lettering Tornftcre Up] lad! Bbpaifiig CHARLES &IETESBL QdBBY QERTIE I X \ ^ i \V^ sum S. H. Fremd & Sob CONTRACTORS AKD BUILDERS Phone St-W MeBenry Our Experience is at Yoar Service m Building 7 YirarW&itte --^ ? Telephone No. 800 Stoffel & Reihansperger Insurance agents for all classes of property in the best companies. McHfcNKY <LLINOii "When a seamstress is engaged her friends shouldn't give her a needle shower. It's too pointed a reminder." NEW CHAPEAU NOTICE OF CLAIM DATE Vernon J. Knox. Attorney Estate of FRANCIS J, AICHER, Deceased- Notice is hereby given to all persons that Monday, March 4th, 1940, is the claim date in the estate of FRANCIS J. AICHER. Deceased nending in the County Court of McHenry County, Illinois, and that claims may be filed aorainst the said estate on or before said date without issuance of summons. ANNABEL M. AICHER. . 36-3 Executrix. MONEY TO LOAN 1 have clients who have to lend on first mortgages oa real eatat* and others who want to borrow money on real estate. If interested either way, I wilt be glad to talk it over with yoaf Joseph N. Sikes Waukegan National Bank BMg. 4 S. Genesee St., Waukegan, 111. TEL. MAJESTIC 108 r PIRf \UTO INSURANCE EARL K. WALSH FARM UF* ""r-tr Pwwttt * ; Reliable Companies When yM need iwarsMt of any kM Phono 43 or *1-M With a sable-dyed kolinsky coat, this model wears a blaek tucked crepe hat with a tapered crown, narrow rolled dawft bfim md * fWjfen wimple. 1 \ .'A fries BMg Horses Wanted I BU Y OM and Disabled Horses.- . ---- Pay from $5 to $14. , "i 1 •. . ARTHUR W, WERRBACK Phone 444 335 Hayward Stroot Woodstock, 111, A.P.FreundCftt Excavating Contractor v " Tracking, Hydraulic and Crane Semce --Road Bmlding<i?v Tel. 2Q4-M McHenry, III & Subscribe for The Plaindealer -n-- per Un»<m McHenry PETER PEEVE I Main Street WNU Service) FEED C. MILLER, M. D. Spodalising in EV&%Alt. NOSE asid THREAT will bo ia Dr. A. L Froehlich's Office, corner Green & Elm Strteta, McHenry , Every Wetneaday (iM 2 to 4 Jk G L A S S E S F I T T E D one 43 "n? . . VERNON I. wiex JHTORN^Y A^T 'LAW | Pries' Bldg. : OFFICE} HOURS#»';-,'^. .. . Tuesdays awl Fridays *1' Other Days by Appointment ^ ^ ONB 15 5. > •' ' / " - • v ^ ^ • "i ?$R,^ J. E. S^^ER f . DENTIST • ^ MNee Vonra trW «»' M Ironings ky Aplpolntsient - W. McHonry ' v ,• •' v-.