The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

EVERY industry has certain members whose idea of doing business is not how good but how Cheap. These men will produce merchandise and try to offer it on the tame terms as standard merchandise. They can't possibly succeed, Of course, so they end by cutting prices Mind selling for less. We have a name for fliese off brands: .^wildcats'1 is what We call them. You can usually (nd wildcat merchandise on the bargain counters, soiled and battered from a great deal of han dling, and offered at *3 for 10" or some 'Sther distress price; anything to get jjfid of it. V Some merchants there are who J. |eal in wildcats exclusively* but you have never heard of a customer who was satisfied to buy them exclusive- • ~ The one thing which gives as cusfuir. trs protection is a name we Atan trust, a brand upon which we jfu depend. We all learn that "we -Jtan get this protection in one way I'fnly--by buying advertised products (•'•'from merchants who advertise. When a merchant advertises he lnust be sure of his quality, because K be ever lets a customer down the Charles Roth customer won't come back. But if a man doesn't advertise, he depends upon snagging a customer here and there from the passing stream, cheating and never caring whether he sees him again or not. The man who advertises knows that he must have quality before anything else and then that he must maintain that quality above anything else. What this means to you as a customer is that you get more for your money every time you buy advertised goods. If you want to make sure that every dollar you spend will contain at l£ast 100 cents' worth of value the way is clear: simply buy advertised goods from the merchant who advertises. The advertising has invested those goods with a value which nothing ban displace. Both the man who makes advertised goods and the man who sells them have assumed the responsibility of establishing and maintaining their quality. None of us enjoys the feeling of being cheated or disappointed when we buy, and there is a way to avoid that feeling for ail time: merely, whenever you buy, buy the goods you find advertised in your newspaper. • There is no disappointment for the man or woman who, in all of his or her buying, follows this rule. Consult advertising before you buy. 0 Charlas B. Roth. Milk Sales in Upward Trend 60 1 ^ S" a (K HDS" • V \ 8 S" /y k J v > \ \ / / \ \ * c \ / \ \ / ? 1 19381-"% / 60 Daily average sales of fluid milk j n n F E B m w A P R i w w j u n j u i a u G S E P o c T n o v D E C |r- AN upward trend of fluid milk sales is indicated by final reports on daily average sales for 1939 compared with 1938 according to the Milk Industry Foundation. These reports also give further rapport to improved consumption trends as indicated by figures compiled from official or industry sources in a number of cities. Comparison of daily average sales »f fluid milk for the 12 months of LM9 with 1938 shows an increase 9t 1.83 per cent for 1939. The monthtjr milk sales reports reflect changes in 136 markets as reported by lead- Dig distributors. The increase in December marked the tenth consecutive month for which daily average sales showed Improvement over 1938, following a downward trend for 16 months which began in November, 1937. ImDroved consutnntlftn of milk (Milk Industry Foundation Chart| Indicated by combined fluid milk receipts for New York, Philadelphia, and Boston reported by federal statisticians shows a 1939 total in* crease of 32,833,000 quarts over 1938. The combined three-city total: of 2,060.418,00a quarts for 1939 waa the highest on record. A report by the San Ffanciseo Milk Dealers Association showed daily average sales of pasteurized milk tor the first 10 months of 19SS up 7.05 per cent over 1938. In Be^ troit an increase of 9.17 per cent for 1939 over 1938 was reported by the Michigan'Milk Producers Association. . - : These trends in sales and consumption are of special interest as they refer chiefly to the so-called Class I milk which brings the farmer his highest price and represents sales of milk in bottles tor pnoVf"® or (fr'-'Hnr It goes without saying that Billie Becker is a very popular young man according to the number of friends who visited him on Sunday. Billie returned from the hospital Saturday after undergoing surgery. He is well liked and was very much missed while he was away. Mrs. S. F. Beatty encountered an accident on Sunday afternoon White preparing dinner. She burned her arm and face and singed her hair. Miss Kay Halverson, Ross, Everart and Margaret Boyle were visitors at the home of Mrs. May Boyle oh Sundav. Joseph Klawilter, father of Mrs. Schlitt, passed away Sunday, February 17. Funeral services were at 10 a. m., Tuesday from St. Andrew's church. The Social club of district one sent a floral piece. Mrs. Charles Brocken is spending some time in St. Louis visiting. Jannette Boyle had a second blood transfusion on Sunday morning. Her brother, Georee, donated one and onehalf pints of blood. While she is still very ill, there is a noted improvement in her condition. Weekend visitors were Halleys, Dr. and Mrs. Rathburh. Widders. Hansens, Hardys. Locks. Mr. and Mrs. Burg, Mary. Greer and Gerald. Mr. and Mrs. Kurth and Lorraine and A1 White, Mr. and Mrs. Olendorf, Pilotraskies and Elartons. Mr. Suthlfeier and Mr. McXim spent Saturday afternoon at Woodstock on business pertaining to Senator Art Bid will. Visitors at McKims on Sunday were A1 Elarton, Geonre and Eileen Boyle; on Monday, Lee Larsen, Bill Schaffer, Lee Sawdo, Ralph White and Charles Fheneger. Edwin Ellefsen of Bellwood. nephew of Mrs. Cylik, passed away Saturday morning at 5 a. m. from a heart attack. He leaves two children, one three and one seven years, besides his wife, to mourn his loss. Mr. Ellefsen was well known at McCollum Lake. Last year he and his family rented the Linn cottage for the summer and were intendine to buy a olace out here this spring1. The funeral was Tuesday with burial in Oakwood cemetery. CRACKING THE WHIP SOME SH, eoysft; TA%Prf*3i CHURCH SERVICES (Central Standard Time) St. Mary's Catholic Church Ifasses: Sundays: 8:00; . 10:^0. Weekdays: 8:00. First Friday: Comfnunion at 6:80 and 7:00. Mass at 8:00. Confessions: Saturdays: 3:00 p. m. and 7:00 p. ffl Thursday before First Friday. After Mass on Thursday, 3:00 p. m it-L and 7:00 p. m. Msgr. C. S. Nix, pastor. St. Patrick's Catholic Chhrch Masses: * ~ Sundays: 8:00; 10:00. Weekdays: 7:30. First Fridays: 7:30. On First Friday, Commapion dis tributed at 6:30, 7:00 and before and during the 7:30 Mass. ^Confessions: Saturdays: 4:00 to 5:00 p.m. and 7:00 to 8:00 p. m. ' Thursday before First Friday: 4:00 to 5:00 p.m. and 7:00 to 8:00 p. m. ' Rev. Wm. A. OTtourke, pastor. St John's Catholic Church, Johnsborg Masses: Sundays: 8:00; 10:00. Holy Days: 7:00 and 9:00. Weekdays: 8:00. First Friday: 8:00. Confessions: • Saturdays: 2:30 and 7:80.' Thursday before First Friday: and 7:30. Rev. A. J. Neidert, pastor. Community Church Sunday School: 10 a. m. Morning Sermon: 11 a. Hi. Epworth League: 7:30 p.m. Rev. A. W. Blood, pastor. Lutheran Evangelical Church Sunday Service: 2:15 p.m. Rev. Herman P. Meyer, pastof., 8t. Peter's Catholic Church, ; ( Spring Grove » Masses: Sundays: 8:00 and 10:00. Holy Days: 6:30 and 9:00. . • ' Weekdays: 8:00. First Friday: 8:00. ' • Confessions: ^ Saturdays: 2:30 and 7:15. ---Thursday before First Friday and 7:15. ' Rev. John L. D^leiden, Pastor. Shades of brown arc tastefully combined in this spring outfit. The dress has a checkerboard front of alternate* blocks of beige and burnt sugar fastened with an unusual wooden button. The skirt of burnt sugar crepe is cut with four gores, while a girdle of the two shades marks the natural waistline. Her felt sombrero is draped with heavy brown fishnet. FOR STREET ATTIRE This is a diagonal paisley print street dress with lastex shirred waistline, shirred shoulder and neckline, and short sleeves. The colors are in tones of pink, fuchsia to purple, highlighted with yellow and pale green. SALARY IS HIGHEST ftNMT »• files of th* mt Yean Age Tt/km Tnm TWENTY YEARS AGO The Frank H. Herbes home on Elgin road has just been sold to Job Vasey of Crystal Lake, who will soon move his family to this village. The power ice sled constructed at the Star garage in this village some weeks ago has been fitted up with skis and has been used on the road to some extent. The number of cases of flu in and around McHenry has increased during the past week. Since our last issue several cases of where whole families were afflicted have been reported. Fred L. Hatch of Spring Grove bears the distinction of being one of the first farmers in Illinois to grow alfalfa. He started to grow alfalfa forty years ago. THIRTY YEARS AGO Butter advanced two cents Monday over the price of last week and sold at 30 cents on the Elgin board of trade. We are informed that a couple of McHenry business houses will be in charge of new proprietors the coming summer. James Sayler has taken temporary charge of the Wilbur Lumber Co. yards at Silver Lake, Wis., during the illness of the manager of that yard. Thomas Knox and Earle Brown have left the employ of the Borden company at this place. They are seeking positions in Woodstock. FORTY YfeARS AGO Mr. Harry Fay entertained a large number of his friends in a very delightful manner Wednesday evening in Riverside Hall. Miss Edna Story assisted in receiving the guests and Mrs. John I. Story chaperoned the party. Wednesday being the birthday of Mrs. James Ladd, of Ringwood, her friends decided to celebrate the event. About fifty friends proceeded to her residence making the affair a complete surprise. Charles Frett has purchased the meat market owned by Frett Bros, ft Witt and will return to McHenry as a permanent resident. All of our public school teachers were in attendance at the teachers institute held in Woodstock last week. . A New York City deputy, assigned the job of collecting $110 on a judgment, reported: "I pinched the defendant; he got up the dough; that being the case, I let him go." Convicted of selling his children's shoes, bathrobes and nightgowns to obtain money to buy liquor, Charles Klipfel was sent to jail in Rochester, N. Y. FIFTY YEARS AC^O Miss Delia Gage started on Tuesday for Claremont, Virginia, where she proposes to make her future home. Wm. Stoffel, of the firm of Stoffel & Blake, is quite sick, but his friends hope to see him around again soon. Workmen are now engaged putting on the new roof at the Riverside house. Farmers are complaining that good seed corn will be scarce the coming spring. The continued damp weather has made the corn soft and its vitality is affected. SIXTY YEARS AGO "One can't travel straight as the crow flies--not if it's old crow." My Gf^eighbor Says: ^ v Never stretch pie crust to fit a plate. Dough shrinks when baking. - • • • • * In preparing welsh rabbits be careful not to overcook them or they will become stringy. * * * Put fresh bread, that is to fee used in making sandwiches, into; the refrigerator for an hour and it will cut more easily. * * * If cheese la wrapped fai a cloth moistened with vinegar and placed in a covered dish it will keep moist for some time. • • • Cut flowers will last much longer during the winter months if they are put into lukewarm water when they come from the florist. • * • Soap jelly suitable for laundering clothes can be made by putting leftover soap bits in a jar and covering them with boiling water. (Associated Newspapers--WNU Service.) Flowers for *11 occasions! Phone 43 " ^ VERNON J. MOXif ATTORNEY AT LAW * Pries Bldg. \ - OFFICE HOURS - ' [' •;i Tuesdays and Fridays Other Days by Appointment McHenrj • • , • - TTHnoH :• PHONE 1 DR. J. E. SAYLER DENTIST Office Hoars t-12 and 1<£; Brndoga by A»psintwea» Main Street W. McHenry A. P. Freund Co. Excavating Uontraetir Tracking, Hydraulic and Oratft Service f --Road Building-- f Tel 204-M McHenry, Zf DEBUNKER By John Harvey Fur bay, Phi). AMERICA" IS HOT AH OFFICIAL AMERICAN TUNE Only two musical compositions have been officially adopted by the United States government. The first is the national anthem, the "Star Spangled Banner." But before this was ever officially approved the martial notes of John Philip Sousa's "Semper Fidelis" were adopted for the marine corps, whose motto had become the title for the piece. "America," one of the most beloved songs of the American people, has no official status. tPublic Ledger--WNU Service.! Go to Mrs. S. Searles and see her stylish hats. Has the largest stock in the county to select from. Do not fail to call and examine the Gifford 'Bed Spring. Decidedly the best and cheapest thinpr of the kind in the market. Shoo in Howe's Block. H. E. Wightman, of the Riverside House has decided not to have a Washington's Birthday Party, on account of so many parties in this section of late. IDEAL FOR DINNE| Horses Wanted I B U Y Old and Disabled Hersea. • • Psy from $5 to $14. -- ARTHUR W. WERRBACK , Phejne 444 335 Hayward Street Woodstock, III PIRF AUTO INSURANCE f l a,r4. EARL R. WALSI Pieeeniing Reliable Companies When yen need imnraitee ef any ki*§ Phene 43 er Sl-M Pries Bid#: McHanx^ MONEY TO LOAN I have clients who have money, to lend on first mortgages on real estate and others who want to borrow money on real estate. If »iv terested either way, 1 will be glad to talk It ever with you. Joseph If. Waukegan National Bank BMg. « B. Geoeeee &u Waukegan. 11L TEL. MAJ^TIC lit Telephone No. M» Stoffel ft Reihansperger To F. A. Count way, pictured above, president of Lever Brothers, a soap manufacturing subsidiary of a British firm, goes the distinct honor of being the highest paid American of 1938. His salary was $469,713, according to the register released by the treasury. . , « Order your Rubber Stafnps at The Plaindealer. NOTICE OF CLAIM DATE Vernon J. Knox. Attorney Estate of ROSALIE G. BUTLER, Deceased. Notice is hereby (riven to all persons that Monday, April 1, 1940, is the claim date in the estate of ROSALIE G. BUTLER, deceased, pending in the County Court of McHenry County, Illinois, and that claims may be filed asrainst the said estate on or before said date without issuance of summons. JOSEPH G. WAGNER. 39-8 Administrator. . rarance agents far all classes «f> property in the beet eompaniea. *7 EST McHENKY "•v S. H. Freund & SOB OON7RACnL;ORa AND BUILDjER| Phone 56-W McHenry Our Experiewftris at Tour Service in Building Your Wants / Mrs. Geza Groh, 43-year-old wife of a Norwood, Mass., laborer, recently gave birth to her twentieth child. No current fashion has met with greater fa\or than the casuaiiy comfortable dinner dress, such as the above, featured in Harper's Baxaar. Charlie's Repair Northeast corner of State Bridge on Charles Street Sign Painting Truck Lettering jrng&iture Upholstering PETER land Repairing B. PEEVE CHARLES RIETESEL KENT ft COMPANY All Kinds of I N S U R A N C E with the most Cfcmpaniea (WNl S. rvi.ee) deew in and talk it «mpr Phone McHenry 8 . • > PETER Mi. - DR. la. B. MURPHY HBNT1W PEEVE J'.r*. •• Office Hoars -- ^.n. to 9 p.m, Green Street -- MnJIcnij, v <WWUS«rv»M)