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I 6Th ursday, March 22, 1956 " ~ ' M. '*. * 1 ' / l'.*":~ *„ '**"*'. '-. '"' *':~ tThH)E McHENRY PLAINDEALEH McCullom Lake News Or Eve Levesqne , A Reminder "1- ^jfThe deadline for purchasing v chicle - tags and dog licensed is March 31. After that date, violators of the ordinance will be fined. The licenses may be obtained from Emma Pyritz, village clerk, any day except Wednesday and Thursday. A word to pet owners -- the ordinance on dogs is being strictly enforced so keep your pet tied PO or penned in! Village Board Hie president of the village and trustees meet Monday, March 26, at 8 p.m. at the beachhoiise. Residents^ are invited to attend the meetings and see how the business of the village is conducted. Bad Fall .Mrs. Margaret Long, Lena *4Jckhardt's mother, suffered severe injuries as a result of a fall last Wednesday. She was rushed to Memorial hospital in Woodstock, where surgery was performed to set her thigh bone. Mrs. Long was doing fine until tne weekend, when she started sinking. Our prayers are with this plucky little lady, who will be 86 in June. ether , and the sore throat are just dim memories. We feel sure that Marlene's; health will be considerably improved as a result of her surgery. Our Condolences To Mrs. Ruth Surz on the untimely passing of her nephew last week. Mr. and Mrs. Surz attended his funeral in Chicago last Thursday. f 1 Jean-agers Wanted All the young people of the community are being paged for a special meeting at the beachhouse Sunday, March 25, at 2 p.m. At this time, an executive board will be elected. They, in turn, will meet with officers of the Cullom-Knoll to draw up a program of activities designed to assure the young folks plenty of ' *0 all summer. The dances which were held last year proved to be a /great success and it is hoped that a similar program will be "mapped out. All 'teen-agers are urged to attend this important meeting. ' Homecoming Picnic Ed Hammerstein, Sr., was selected to head the committee for the homecdming picnic to be held Saturday, July 14. Working with him are Roy Zody, Clayt Nelson, Fred Eckhardt, Max Kolin, Bob Smith, Chester Sheriff, Ed Liston and Elmer Thorpe. This day promises to be packed with fan and entertainment for young and old. If you have some choice ideas which could be used to good advantage, submit them to any one of the committee members. Gifted With A Timepiece Maty Langerbeck was a sur- .prised and thrilled lady when her ever lovin' husband, Herman, presented her with a lovely watch. The occasion is their forty-third wedding anniversary today, Thursday, March 22. Bunny Hop The Ladies of the Lake are sponsoring, a novelty dance at •^.iitey and Bernice's Saturday night, March 24. The gals are going all-out making preparations and arrangements? for a really special time. Free refreshments and good music are being offered in abundance. Don your best "bib and tucker* and plan to come. Operation Successful And the patient is almost fully recovered. Little' Marlene Passal '*^iad her tonsils removed at Memorial hospital,. Woodstock, last week. By now, the smell of "Wearin' of the Green" This pretty color appeared in abundance last Saturday night when McDonald's and Whitey and Bernice's featured St. Patrick's Day parties. Large crowds attended both shin-digs. At Whitey and Bernice's, Dave Hansen, Berenice Bjork, Len Mager and Anne Matthesius kicked over tjie traces for their shared birthdays. Lil and Dave Hansen also celebrated their wedding anniversary. Jim Pokorney stole the show at McDonald's for the novel way he wore green! Both places featured free refreshments and plenty of dancing and singing. music for a fashion show in Evanston yesterday, March 21. * Hospitalized Paul Sabadosh is back in Passavant hospital for a checkup. When he is released he will take up residence with his daughter, Mrs. Marie Grant, and family. Helping Hand Gert Barbian was an "angel of mercy" recently when Dorothy Cunningham had her baby. She transported Mrs. Theresa^ Cunningham back and forth to Great Lakes Naval hospital in her usual cheery manner. Hats off to a great gal! Natal Day* and Matrimonial Milestones Wilbur Hecht, Sr., is enjoying a birthday today, Thursday, March 22. Alice Gustafson admits she, is a "wee bit over" 29. Her birthday is Palm Sunday, March 25. Mr. and Mrs. Walter Patzke were married thirty years Tuesday, March 20. New Look Lucky Viola Hands has a new hair-do to go with her Easter bonnet. Mr. and Mrs. Kenneth Hands and Mr. and Mrs. Norman Hands of Elmwood Park spent the weekend with their grandparents, Viola and Ben, and that's when Leslie gave Vi her permanent. Happy We Are To report that Joe Matterer was released from Highwood hospital, Highland Park, and is home again with his lovely wife, Mabel. Joe had a. bad time of it for awhile and, still needs plenty of TLC before he will be completely -recovered. Keep those cards coming and you'll help him on his road to health. Welcome Home To Louise and Ken Ebey, Sr., who returned from a six-month sojourn in Florida. The Ebeys will be with us for the summer. Bye, bye for now. See you next week. HARDEST BUSIEST CHEAPEST WORKERS IN TOWN PLAINDEALER WANT ADS HOME TOWN PAPER STILL NO. 1 MEDIA FOR ADVERTISING ^ "It is our conviction that month in and mohth out, year in and year out, the hometown newspaper still stands today as the basic No. 1 media for our dealers' advertising." This was the view expressed by W. D. (Pete) Moore, advertising manager of Dodge division, Chrysler corporation, in a talk on "Eight Cylinder Advertising -- Hometown, U.S.A." at the National Editorial association mid-winter meeting in Chandler, Ariz. k "It is for this reason," Moore Added, "that we will in a normal month use 1,500 dailies and 2,900 weeklies and from an expenditure standpoint will spend more of our coop funds, in newspapers than all other media combined." Advertising, the speaker said, still is one of the greatest forces in our way of life, and without it the automotive industry could not exist, at least not in its present form -- "without it, neither could the publication you represent." According to Moore, the job of advertising automobiles is much like advertising any 'product in this great land of ours. Moore told his audience that, "Hometown advertising, to me, is vitally important. I come from a small town myself, and my brother- in-law is a hometown newspaper publisher. So I know something of the people who. make up the typical hometown community. "Sure, we, like every big corporation, may spend as much as 60 percent of the advertising dollar in the metropolitan areas. •»|*&fter all, that is where the greatest population, the greatest number of customers, resides. "But what about the father forty per cent? It's sUp«Snt in hometown areas, where the other forty per cent of the people live. Plenty of Talent Ruth Smith supplied the organ >«*4 Brfaf Your "Chick •I To The , EASTEI BUNNY H TO BE HELD SATURDAY. EVENING. MARCH 24. 1956 AT BERNICE & WHITEY'S McCULLOM LAKE MUSIC FREE REFRESHMENTS Sponsored by "THE LADIES OF THE LAKE" > HAPPie a At NYE'S Famous Chocolates By Schrafft's & Mrs. Sittlers In beautiful Easter Boxes from $1.25 • CANDY EGGS • CHOCOLATE RABBITS Be Sure To see uur Complete Selection Of GIBSON- • TWEED • ADAMS RIB • EMERAUDE NOSEGAY SIROCCO LUQIEN LELONG LENTHERIC DOROTHY GRAY REVLON COTY MAX FACTOR • INTIMATE • BALALAIKA • ELECTRIQUE TAILSPI1V REVLON FUTURAMA LIPSTICK CASES from $1.75 NYE DRUG, Inc. WALGREEN AGENCY 129 No. <3Riverside Drive Phone 36 MrHenry, 111. "Without that forty per cent of sales potential, we'd be out of business.-" -- Jn his talk, A$oore also discussed- the matter of publicity, and said that they, in common With all automotive companies, maintain -a news bureau whose duty it is to supply "what we fondly hope is legitimate news material -- off interest to readers everywhere." He said that while their editors cannot always localize a story for each of 10,000 papers, they do try to provide material that will interest people everywhere and with a minimum of product mention. "Yet," he said, "we. get letters from irate publishers every now and then saying: 'If my paper is a good publicity medium, then it's also a good advertising medium. How about an ad ' "The same editor would resent it and justly so if we replied: 'We'll advertise in your paper if you'll print our publicity.' We admire and respect the American editor and we expect him to use his own judgment in deciding what is news for his particular territory. The news material we send out is a supplementary service, with the editor free to use it if he sees fit, or 'give it the pitch' is he does not. We wouldn't have it any other way." Famous Culligan WATER SOFTENER All Exclusive Features Phone Wauconda JAckson 6-5421 EDDIE the EDUCATOR says Q just the right R The While Conference en Education is over. The wgrlc of improving education lie* ahead. Ovr communities should continue to study the educational needs and plan to meet them. Illinois Education A»ociotio« egoi flies in the newest, smartest patterns, shapes and colon $1.50 to $3J0 t Who can think of a better way to greet the spring season than with the glorious colors and spirited designs of our newest Regal Ties. Here they are. a whole collection of beautiful fabrics and patterns in the styles you like best PHONE 19 208 SO. GREEN ST McHENRY, Ti-T. WHY PA FOR RECKLESS DRIVING? My company aims to only careful drivers. As a* remit, claims costs are lower and the savings are passed along to policyholders in the form of lower cost insurance. Find out today if you can qualify for State Farm Insurance as a careful driver. J«t phone roe. ft payt to kmow STATE FARM A Bob Conway Phone 285 or 76S 589 Main St. McHenry, I1L It Pays to Advertise In The McHenry Plaindealea 30 world records in one day! Discover what happened of the thrilling idsagmm, ArlxMM performance rani Try this ford jrvwsviffor pick-op ... for passing... for hilNovelingl Youll love what yog experience! it's $b@ 225-h.p. At 6 p.m., on Saturday, February 25, a '56 Ford set out to re-write the record book at the new Ford Proving Grounds, Kingman, Ariz. Just a little over one hour later, this 225-h.p. Ford had set 30 new world marks--ranging from short runs to 100-mile performance! To you this recordbreaking performance promises the most exciting response ever delivered for so little money. JHills you've long known will disappear. Stop lights will be fast fading memories within instants after your foot nudges the throttle. And when it comes to passing, youll pass in a wink with plenty of "whoosh" in reserve. Thondeibird looks, too But you get more than record-breaking performance when you drive a Ford V-8. You get the long, low look of the Ford Photographed at world's most modern test track--ford's now dossrt proving pounds it Kingman, Arizona. ?d Spmioi V-8 you can hm$ now in ferf/ Thunderbird. It's the kind of sleek, yearsahead styling for which Ford is famous. lot Design Start Protecting Yoo And, of^course, you get Ford's exclusive Lifeguard Design. Among all g^rs in the low-price field, only Ford gives you this extra protection. Doesn't your family deserve this extra safety in the event of an aocident? HHoro real economy, real stand-op So whether you judge a car on performance ... or safety ... or styling, it's eatsy to see that your best buy is a Ford V-8. And as an added benefit, you get the economical upkeep and built-in value that are part of the Ford tradition. So ... come In today, won't you? Slide behind the wheel of this 225-h.p. Ford that set 30 world performance records! Take it out on the road . . . and let it whisk you from "whoa" to GO as you've never gone before! When you return you'll understand why Ford is the V-8 with the world's biggest following. © US ires! eel USS MOTOR SALES 531 Main S3 Phone McHenry 1 GREAT TV, FORD THEATRE, CHANNEL 5, VVNBQ, 8:30 P. M., THURSDAYS McHenry. QL