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Breathtaking Auto Race in "SPINOUT" hlvis Presley gels set for the exciting an lit race which climaxes the.story of *lSpinoul.,,y his netv A/(romantic comedy with songs. Co-starred in the big cast of the Panavision and color attraction are Shelley tabares, Deborah If allcy, Diane McBain, Jack Mullaney, Will Hutchins, Warren Her linger, Jimmy llutvkins, Dodie Marshall, Una Merkel, Cecil Ke I la way and Carl Uetz. The film introduces a parade of new melodies. SUBSCRIBERS AND SHOPPERS PROVE IDENTICAL PUBLIC Waste circulation is not a commodity of the small newspaper. 1 The best way to judge the value of advertising is to consider the number of prospective customers reached at a given cost. -- The advertiser may be misled by total circulation or by the total number of radio or TV sets in an area. Total circulation of a medium may differ greatly from the number of prospective customers reached. Large circulation is of no value to the advertiser unless that circulation is among real prospects who are in a position to buy from the advertiser. For this reason, advertisers often play for circulation which is wasted. When 90 percent of a direct mail circular is promptly dropped in a post office trash can, some advertiser has paid dearly for waste circulation. When a New York merchant advertises in a national magazine, less than 1 percent of the circulation may be to prospective customers. Such advertising may be profitable but it is expensive in terms of cost per real prospect. The retail merchant who advertises in the metropolitan or regional newspaper suffers similarly from waste circulation. He pays for circulation which extends far beyond his primary market area. The same is' true of much radio and television advertising. Of all advertising media, the small newspaper gives the local merchant the highest percent of real customer circula-' tion. Every family receiving the community paper is a potential customer of local stores. Subscribers of the paper and shoppers in the local market are identical publics. The local newspaper advertiser gets what he pays for. "PORTRAITS" OF HOLIDAY TO BE PROGRAM SETTING When the McHenry Choral « lub presents its annual holiday program on Saturday and Sunday evenings, Dec. 3 and 4, the stage will be transformed for one section into a setting appropriate to "Christmas Portraits". The first "portrait" will be a holiday scene in which members of the chorus form a human tree as they pay tribute to "That Man Santa Claus". A second picture of the holi- ' day will be in the category "Once Upon A time", when the favorite characters of "Alice in Wonderland, "Cinderella" and "Red Rdiing Hood" come to life for a brief time. The third and final picture recalls the Dickens period as members of the chorus take the listener back in memory to another era, concluding with the famed "Christmas Carol" of Dickens set to music. The program will be presented at 8:15 p.m. in the McHenry high school auditorium. For the second Christmas holiday season, the McHenry hospital auxiliary will benefit from part of the proceeds. Tickets are available from choral club members or from the auxiliry. ENTER PURE BRED HERD FROM ABEA m EXPOSITION McHenry county is among many Illinois counties from entries have been refor the 1966 Interna- Live Stock exposition, held Nov. 25 through which ceived tional to bo Dec. 3. One of the early entries comes from McHenry's Northern Pump company farm, which will be represented by a show herd of purebred Hereford cattle. This year the exposition is celebrating its sixty-seventh anniversary as the country's largest stock show. STUDDED TIRES Tire manufacturers were warned recently by the Illinois Department of Public Works and Buildings that use of metal studded tires on Illinois highways is illegal. Pointing out that advertising offering the studded tires for sale has appeared in various media recently, Francis S. Lorenz, director of the department, requested that tjie practice be stopped. Engineers of the Illinois Division of Highways have made tests to determine the effect of \he use of metal ^ studded tires. Results of the l a t e s t t e s t s , c o n d u c t e d l a s t spring, are being evaluated. Read The Classifieds OCKSYS AU TIM* 3COBW6 STAH *HlL HAVE TUB PRESSUKE OF "/?<s~pe*r r&R OV£Tje Ut*A //V >9(4 -C7' HULL &£CAM£ -me. G > F I R S T f l A Y C / l TO ^coee A4OM£ TH&J SO &o4i& /a/ OfiiE SEASON. H£ JCOK£t> & AoMLS Most of Canada's 18% million people live in a narrow belt just above the U.S. -- Canada border. mmm WfW. isi«p iipp •mm mm, - iiiii u • • .yoifil be a Man, my son!" 88 YEARS OF * Star-Spangled * • Security * • FOR AMERICANS *. * • ** ** * * * * * * * RUDYARD KIPLING Rudyard Kipling appreciated better than most the making and meaning of a man. And if he were alive today, he'd undoubtedly have applied the famous quote above to America's newspaperboys. By faithfully delivering the news day-inand- day-out, fair weather or foul, a newspaperboy learns responsibility at an early age. He learns enterprise. Dedication. Dependability. How to fill an important place in the community. And he learns the value of money and saving, too . . . and of looking ahead to the future. That's why many a newspaperboy develops the habit of buying U.S. Savings Bonds regularly. Maybe to help'put himself through college someday. More than that, newspaperboys have done their communities and their nation a. real service since 1941 by buying Bonds and by helping to promote and sell Savings Bonds and Stamps. The nation's brothers and dads in Viet Nam thank you. The Treasury Department and Uncle Sam salute you. And someday, when you're a Man, my son . . . you'll thank yourself for having been a newspaperboy. io-« Buy U. S. Savings The U.B. Government does not pay for this advertisement. It is presented as a public aer^ice in cooperation with the Treasury Department and The Advertising Council. INCREASE .SALARIES Salaries of both the county clerk and county treasurer were increased to $10,000 by action of the board of supervisors last week Previously, they were $8,500. Since, a residence is furnished for the s h e r i f f , a n d a d j u s t m e n t y v a s made and it is $9,500 for the year. In addition, the sheriff, as supervisor of safety, is paid $1,800 for this service. INVESTIGATE THEFT The sheriff's office has been investigating the theft of copper wire, chain saws valued at $300 each and water coolers from the gravel pit on Rt. 120, west of the city. THE .Es World |7F Of ! - f Pharmacy ©©scald num. Robert Schuitz, RMiu LOVELY LULLABIES NOT ENOUGH Sleep is apparently eluding more and more people, as witness the fact that sales of s l e e p i n g p i l l s c o n t i n u e t o climb. If you live to be 77 years of age, you will have spent over a quarter of a million hours in „bed. Sleep is the restful state that allows the human system to recharge after the days activity. The average person changes position 15 to 45 or more times during a night's sleeping period. Sleeplessness isn't unique to on-the-go moderns, however. The early Romans wooed sleep i n adult-sized cradles rocked by slaves. Wide-awake folks will discover willing slaves to their desires at BOLGER'S DRUG STORE, 1259 N. Green . . . Phone EV 5-4500. We h e r e a t B O L G E R ' S DRUG STORE would like to wish a Happy Thanksgiving to all our customers. Let's all stop for just,a minute on Thanksgiving J}ay and give thanks for o^f1 many blessings. NOVEMBER 24, 1966 - MCHENR^PLAINDEALER - PAGE 5, SECTION 1 jHCXfc I * ' 'fofirJ CP IT" PgPT PfcE-lNHW CREDIT-- for people WHO STOTTCR. Ck./lJilCK^S NXL'L'L'L' LOOK/ From Thanksgiving to New Year's is the "disaster season" warns the Institute for Safer Living. Last year during that holiday period the greatest number of accidents occurred. Reasons why injuries resulting from accidents increased during the waining weeks of last year were: (1) Increased physical activity and fatigue due to shopping, house cleaning, decorating and special parties; (2) More people drive on often-times congested roads, some during bad weather or after having a few drinks; (3) There was the usual carefree spirit which caused potential accident victims to let their guard down. Get an early start with your shopping, whether it be for special goodies at the loc a l s u p e r m a r k e t f o r t h e Thanksgiving dinner, or for Christmas gifts. Shop with more leisure and less rush. Give your house a thorough safety inspection. Try to eliminate all possible sources of trouble such as accumulations of rubbish, protruding nails, loose steps, and defective furniture. Plan your Thanksgivi and Chrfetmas' nfieaotat carefully. ornaments for use inside the home. Have a safe step ladder in sound condition handy for reaching high places. Give some serious thought to safe use of the family car. Will the young folks home from school for the holidays handle the car sensibly? Will the driver remain sober when the car is used for attending parties? Will extra care and caution be taken when driving in bad weather? Have fun at family and social gatherings, the Institute advises, but get enough sleep and rest between parties. Finally, if you are planning to visit someone in the hospital make sure that you go for the purpose of cheering up the patient and not as an accident victim yourself. HIGH FLYER . . . This is the U.S. Army's first high altitude SEC OR surveying satellite. Now in orbit, this operates In orbit an 2500 nautifol trills, ft enables the Army Corps of Engineers to tie together land masses separated by more than 2000 miles of land or water, or roughly the distance between the U.S. mainland and Hawaii • completely IMMERSIBLE for cleaning • pouring lip ... grease well automatic heat control New! Teflon-coated ELECTRIC GRIDDLE Teilon-coated, so iooda won't stick! Never needs scouring! Plenty of room to grill a dozen or more pancakes at a time, fry two or more ioods at once, keep party snacks serving-warm for hours. Detach heat control and griddle's immersible ior carefree cleaning. ]@i>i@i©ss iroiler-Misssrie adds indoor comfort to "cookouts" West Bend's electric Broiler-Rotisserie is perfect for year 'round cooking anywhere, because it's smokeless, completely flameleas -- and apattor-tree! It cooks out fats and seals in juices for toatier, more healthful meats . . . ideal for low-cholesterol diets. Attach the Rotisoorie unit for spit-roasted foods that are dramatic as they are delicious! ^ELECTRIC BROILER ONLY $24.95 J ^ _ USE OUR LAY-AWAY PLAN FREE GIFT WRAPPING VYCITAL0! Pro. Hardwoi Team Ground Beef and Canned Beef G ravV for a Skillet Supper Long Holiday Period Is Known As Disaster Season fivery now and then it's fun to explore the "where from" of a popular food. Take, for instance, groupd beef. Grinding beef bepan long ago, when a convenienceminded Egyptian cook discovered that minced meat cooked quickly. Hamburger, as we know itevolved in the Hamburg, Gee- • many area where people found that the raw, highly1 seasoned and finely ground beef of which they were fond was equally good when broiled until crisp and brown on the outside, juicy and rare on the inside. But anyone, regardless of nationality, will make one.jramission: Although Americans didn't discover hamburger, they certainly perfected its use! Here's a recipe that substantiates the idea. Beef-Mac Skillet is one more way to use convenient, economical ground beef to make quick and hearty eating. There's double-beef flavor in this dish because the easy-do "sauce" begins with robust canned beef gravy. Discover how good that velvetsmooth gravy is when used in combination with ground beef in your other favorite skillet or casserole dishes. BEEf-MAC SKILLET 1 pound ground beef t«'aspi><>h salt Hash pepper '••a cup chopped onion V4 cup chopped green pepper 1! teaspoons chili powder 2 tablespoons butter or margarine 1 can I 10^4 ounces) beef gravy 2 cups cooked macaroni 1 cup cooked carrots cut in 1-inch strips 3 slices (3 ounces ) mild process cheese, cut in half diagonally Combine beef, salt, and pepper; shape into 16 meatballs. In skillet, brown meatballs and cook onion, green pepper, and chili powder in butter until vegetables are tender. Stir in gravy, macaroni, and carrots. Cover; cook over low heat 20 minutes. Stir now and then. Arrange cheese around edge of skillet; heat until cheese melts. Makes 4 servings. Ail during the Fall Fooikl seuora, Jepteis Tire will be bringing you 8Mo Football Forec& st. It Is compiled by J@o Harris* leading football jioffcsaitej? who hm bstter t&@m a 82* accuracy record. Look lor feature weekly JEPSEN TIRE ^}ootba(( ^Jorecadt of the Week THANKSGIVING DAY, NOVEMBER 24, 1966 PROBABLE WINNERS PROBABLE LOSERS „ £ SCORES & SCORES George Washington.. 14 Villanova.. . 3 Nebraska .17 Oklahoma 14 Texas 21 Texas A. & M 7 Tulsa 27 Wichifa State e6 irginia Tech 28 V.M.I 6 NATIONAL FOOTBALL LEAGUE Dallas. 34 Cleveland.... 31 San Francisco 27 Detroit 26 AMERICAN FOOTBALL LEAGUE Buffalo 17 Oakland 16 SATURDAY, NOVEMBER 26, 1966 Alabama 21 So. Mississippi 0 Army 14 Navy Arizona State 14 Arizona Baylor 17^ Rice Boston College 14 Holy Cross Clemson 10 Florida State .21 Florida 17 Georgia 14 Houston 28 owa State 17 Miami (Ohio) 20 C ncinnati Mississippi 17 Mississippi State Morth Carolina 17 Virginia ^otre Dame 17 So. Methodist .14 Tennessee 24 South Carolina... Maryland Miami (Fla.) Georgia Tech.... Memphis State... Colorado State U. So. California ... Texas Christian .. Vanderbilt .t.... SUNDAY, NOVEMBER 27, 1966 NATIONAL FOOTBALL LEAGUE Baltimore. 20 Chicago ....31 Green Bay 24 St. Louis 24 Washington 27 AMERICAN FOOTBALL LEAGUE Boston 20 Miami Kansas City 24 New York Jets San Diego 31 Denver Los Angeles Atlanta Minnesota Pittsburgh New York Giants, JEPSEN TIRE AND AUTOMOTIVE CENTER 1228 N. Green St. PHONK S8.V00A8 McHenry 111. 3314 W. Elm St. Phone 385-0424 3331 W. Elm St. Phone 385-0426