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V ^ PG. 10, - PLAINDEALER - WED., MAR. 6, 1968 Pity Charlie's Plight Pity the poor fellow who got a $400 raise at the beginning of this year. Charlie Green is the representative American taxpayer who got this $400 raise and the costs that go with it. Charlie, who lives in the suburbs of a large city, is married and the father of two children. Prior to his raise, he earned $10,000. Charlie and all the other Charlies in the country are concerned about what a possible federal income tax surcharge, the increase in social security taxes, plus the likly 3/2 percent rise in the cost of living during 1968 is going to do to, his raise. On a $400 raise such as Charlie got, the regular income tax would amount to $68. If an 8 percent income tax surcharge is passed in the current session of Congress, in Charlie's case, it would amount to as much as $6 on Charlie's $400 raise or $95 on his total income.^ Through 19^^pharlie's wages inexcessof $6,600 were free of the tab for social security taxes. But because of the new, broadened base, Charlie is going to be hit for $52.80 more for his oldage tax. That will, of course, come out of this raise, too* Formerly, the base was $6,600 but it becomes $7,800 this year the percentage (4.4) remaining the same. The rate goes up to 4.8 percent in 1969 and by 1971 Charlie will be paying $115 more in social security taxes than he did in 1967. With inflation filling in an enlarging part of the picture, economists expect the consumer price index will go up by about 3% percent in 1968. If this is true, Charlie and his family will have to lay out $9 more of hisVaise($290of his total income) to keep up with the higher cost of living. It looks like poor Charlie is goingto come out with something less than that $400! "Ready-To-Buy" Mood "A ready-to-buy frame of mind" is a consumer characteristic created uniquely by newspaper advertising, according to the media director of a major advertising agency. Food shopping was used as an example: "In the food area, we have a built-in assurance of mood and environment going for us because of the shopping habits of the consumer. More often than not the consumer will consult her newspaper just prior to her shopping expedition on what we call 'best food day'." The advertising media specialist pointed out that other merchants and dealers could use the newspaper with the same effectiveness secured by grocers. "Put it in terms of the automobile business and the edge it would offer, if you were fairly assured that you could use a medium which you would be referred to just prior to a day of showroom visit," he suggested. The use of newspaper advertising in almost all types of retailing gives the advantage of "knowing that our target is in a ready-to-buy frame of mind." This is an ideal set of circumstances for completing a sale. It could be added that thorough coverage of the local market by newspaper also creates an ideal shopping situation for the consumer as well as the seller. The consumer who has adequately pre-shopped in his local newspaper knows what he is doing. He responds to the advertising only if he is in the mood to buy. He does not waste his time moving from store to store, or from town to town. The Drivers Seat Have you ever been driving nonchalantly along a rural road, confident your destination lay just head, drinking in the beauty of the countryside when --alas! --the name of the road changed? "Could it be that I turned without knowing it.", you asked yourself. It's possible, you answered. So, you turn around, drove back to the road sign you just saw, and found the name, indeed^ was the same as it was when you first saw it a few rnornouts ago -- different from the name of the road you thought you were traveling. What happened? The name of the road changed, within a few miles. Local governments decide what to name their roads, or what numbers to give them, Not uncommonly, different lengths of the same road - between intersections, for example -- get different names, to the dismay of strangers. There are three common designations for highways - numbers, letters and proper names. Generally, residents of an area prefer names, and surveyors, engineers and travelers prefer numbers, for they are more meaningful and made duplication unlikely. Some jurisdictions use both names and numbers. In Wisconsin, state highways are numbered and county trunk roads are lettered. Howard County, Ind., with its city-like road-name signs probably has the most advanced road numbering system of any county in the U.S. The county follows a number and direction identification system developed by Purdue university. And now, Jasper County, Ind., is installing 900 name signs at all intersections of 967 miles of roads. The country is going citified; but fewer strangers will get lost. A fc THAT'S THE RUG! £N NEW VORK City, THE MOST EXPENSIVE CARPET EVER MADE WA€> SOLD FOR 4 250,000. IT MEASURED 24 FT.,9 IN. BV 15 FT., 6 IN., CONTAINED IOO SHADE5 AND 11,877.000 KNOTS.' IT TOOK 60 MAN YEARS TO MAKE IN TURKEY IN 1921. thought por today BUY (J.S. savings BON Do. ANP NEW FREEPOM SHARES %~sZr1me«E * * • MOST HONORS! ^TFHE MOST HONORARY1 PE&REES EVER GIVEN TO ANY /VIAN WERE. TH| 84 AWARDS TO HERBERT HOOVER. Join tOe teAJvr... OF PATRIOTIC AMERICANS WHO ARE BUYING U. s. SAVINGS BONDS AND FREEDOM SHARES TO HELP THEMSELVES WHILE fHEY HELP THEIR COUNTRY! by larry e. lund PUBLIC PULSE (The Plaindenler invites the public to use this column as an expression of their views on subjects of general interest in our community. Our only request is that writers limit themselves to 300 words or less signature, full address and phone number. We ask. too, that one individual not write on the same subject more .than once eacl^ month. We reserve the right to delete any material which we consider libelous or in objectionable taste.) THE COURT SITUATION "Dear Editor: "It appears to the writer that the time has come when the site for the proposed new Mc- Henry County Courthouse must be settled. "In order for a decision to be made where this site should be, it should be kept in mind that certain criteria must be met. "In trying to come up with this criteria it must first be decided how long you want this new courthouse to last. If you say at least 50 years, you have to try to estimate how many people will be living in McHenry county in the year 2020. I am sure that everyone of us will come up with far different figures. Nevertheless, the figure has to be used. From the sources that have ..given me 'guesstimates' , I would like to use the figure 250,000 people. "Some architects use the figure of 1 square foot of space for every inhabitant in the county as the most accurate way of determining how much space will be needed for the new courthouse. Using the above figures which I feel are somewhat accurate it means that we will need a building of at least 250,000 square feet. "As for the size of the parking lot needed, at the present time, the court has 168 full time employees, not counting those employed by the Road and Bridge department or the County Home department. I think that it is fair to assume thai by the year 2020 the county will have between 300 and 350 employees. At the present. time we have four court rooms with juries. How many court rooms we will have by 2020 is anybody's guess. Nevertheless, assuming it will be more than we have today and taking into consideration the jurors will have to park their cars some place it will take a lot of space. Also. _the people who have to appear in court will need room to park. The people who come to pay taxes, or get marriage or death certificates, building permits, etc., will all need to have a parking place. I am estimating all the above at 600 parking places. It is a known fact that you can park 145 cars per acre. Therefore, in order to have 600 parking spaces it will take 4 acres for parking. "I feel that these parking spaces should be provided for by the county free. The city of Woodstock has proposed different plans from time to time but they all not only do not have enough parking, but most of it is metered parking which people have to pay for. "Because of the above reasons and the additional one of irtaccessability, which I feel is a major reason, I am against any site that does not have room for expansion. None of the sites that the city of Woodstock has proposed to date have met the above criteria. "Also, it is in my opinion that the courthouse site should be for all the people of McHenry county and not only those people who < happen to reside in Woodstock. "It appears at this time that nothing will be resolved on this issue without a referendum of the people of McHenry county. " I hope you will keep the above in mind whenyou are asked to vote for a McHenry county courthouse site in the November election. "Edward J. Buss" "Dear Editor: "Lest the entire community develope an inferiority complex because of all the critical sniping that's been going on over the appearance of our new high school building, let it be known that some of us, at least, do not take it too seriously. "In the first place, this type . of criticism smacks of a kind of congenital dissidence that is always incurred by any expenditure of public monies for civic improvement. Many of these people voted against it in the very beginning and are taking this opportunity to get in their last licks. In the second place (and much worse) some of the sniping we know personally is coming from people who didn't even bother to cast a vote -- for or against the project --but who seem to feel privileged to pass judgement upon the structure's architecture with a total disregard for its function or, given its function, the extra cost of making it look any different than it does. "Now, if this building can do anywhere near as much for our kids as it is purportedly able to do it will, to us at least, become the most beautiful building in McHenry. "Mr* & Mrs. Philip Wheelock" For Your Information Denr friends, Occasionally we overhear, "All these funeral flowers, what a waste!" To show love and respect for %he memory of any individual is never a waste but ra.ther a kind deed that bolsters the spirits of a heartbroken family. We never think of a beautiful centerpiece for a dinner party a waste. .Flowers, like funerals, are for the living and any compassionate concern that one individual shows to another is a commendable act. Respectfully. fe™? PETER MJSTEN SON FUfcJEf?AL HOME * fvVMenry, Illinois 385-0063 of the shared time program; parochial students attending pulic schools for part -time instruction in science, foreign language, industrial arts, mathematics and physical language, will make the need for expansion of laboratory and gymnasium space even more critical. The middle school will solve these problems by providing space for this shared time program and relieving the present elementary schools by taking fifth and sixth graders from them. "If you own a house which you would sell for $20,000 in the school district, it would cost you only seven cents a day in real estate taxes. "Therefore, I urge voters in the McHenry elementary school district to approve the $2,000,- 000 bond issue. "Very truly yours, "W.R. Serbin" BOND ISSUE VIEWS "Dear Editor: "This Saturday, March 9, voters in the McHenry elementary schooLHictrirt will asked to approve a bond issue of $2,000,000. This issue, if approved, will finance the construction of a middle school housing grades five through eight. "Projections show that the student population in the district continues to mount rapidly. The district is literally bulging at the seams now, with noplace to put any more students in the very near future. An expansion Murder, Sadism and Rape "Dear Editor: "I would think that the parents of teenagers in McHenry felt smugly secure that their youngsters were safe in the McHenry theater Sunday night March 3rd and not out in the streets. I wonder what their feelings would have been had they any idea of what their. children were seeing and hearing. >' "The picture titled Born Losers was the most offensive, disgusting, brutal and sadistic picture I have ever seen. " The story dealt with a gang of motorcyclists that terrorized a town. They beat and robbed its citizens. They mass raped three teenage girls that throughout the picture are in various stages of undress. "One of the teenage girls when asked to testify against her abductors refused and insisted she liked being raped and had made return visits to the gang if for no other reason than to get even with her mother whom she disliked. «<- "The picture portrayed the police as inefficient cowards. "The picture contained murder, sadism, foul and filthy obscenities, savage brutality, nudity and rape and sensual disgusting behavior. "I know your children aire not going out and commit these obscene and brutal deeds but I do insist thai constant exposure to violence obscenities and sadism will most certainly dull if not destroy ths dslicsts ssn-- vnnnrr nAHlllA. een wondering From the comments we have heard these past weeks, it sounds like the $2,000,000 bond issue which is to be voted upon this week-end has a chance of passing. It is unfortunate the taxpayers of McHenry and the surrounding area are facing an ever increasing school enrollment and at the present time there does not look like there will be a reversing of this trend. Having served on a prior citizens advisory council some years ago, we were able to see how the need for additional teaching capacity continues to mount. And in the ljffct few years, the arrival of even more people, and the construction of even more homes and subdivisions has made this need even greater. There is another factor which we are sure enters into the picture concerning the high cost of education. Today, each one of us requires that our children be educated in facilities much better and much more sophisticated than the ones in which we had the pleasure toenjoy. No longer do we accept the "one room schoolhouse", the small gymnasium or the simple range of subjects. Today, we mast have teaching labs, certain subjects taught in grade school we formerly associated with college, activities such as band, music, driver education and many others which we feel are absolute essentials in the education of today's complicated generation. And we do not mean to say these things are frosting oh the cake. • . .not by any means. We want these things, we require these things.. but they all cost money, and a lot of it. After this new "middle school" is completed, we would hope that the school boards of 15 and 156 would feel that the McHenry area has a good strong base of school buildings. And we would also be most interested in a very concentrated and serious look at the COMPLETE utilization of our school plant. We think that before any more buildings are built beyond the present new "middle school", our school boards should seriously consider the use of the all-year use of the schools. As most people know, there are various' types of year round plans including tl)e 12-4 plan, as well as many others. The time is drawing near . . .buildings are now. too expensive to allow them to sit idle three-fourths of the time. ^ ^rmrn^t 51U111 UCO VI--VC One of the dilemmas of the Vietnam war is the increasing involvement of American forces and the seeming diminution of South Vietnam participation. While serving as President, dn two occasions General Eisenhower declared: "I do not envisage the need of any appreciable (American ) forces. . ." "Additional ground forces should come from Asiatic and European troops already in the region." The policies of Presidents Eisenhower and Kennedy were to employ American forces as "advisors" to the South Vietnamese military establishment. Twelve years have elapsed since efforts were first made to develope a strong South Vietnam military force. Today, the goal appears further away than it did them. It seems symbolic of the current trend of events that American Marines fought to recapture the citadel of the ancient Vietnamese capital of Hue, and to raise the American flag. Some critics have suggested that it would have been far better had the Marines hoisted the South Vietnamese flag, yet this military success was not due to the South Vietnamese forces but belonged to our own American "leathernecks" many of whom gave their lives in that battle. This is not to say that more than 700,000 Vietnamese troops are without some capacity to fight. However, the description of a competent military fightifig force should include relatively few. as even many of the South Vietnamese leaders are unreliable. When I visited Vietnam, one of our top officers advised that the policy of long consultations •with their Vietnamese counterparts had been abandoned in favor of a policy of "advising" the Vietnamese generals at almost the moment of attack. I was informed this change in strategy was adopted after a number of sad experiences where American battle plans were leaked to the enemy in advance. Such an untrustworthy ally, combined with the lack of experience ana competence, •»«"» A mnninon nrncglOTi McCLORY REPORTS From Washington without hesitancy or equivocation, that: " We don't want our American boys to do the flighting for Asian boys. . ." " We don't want to get involved in a nation with 700 million people and get tied down in a land war in Asia." About six months later, the President took the step which seems to contradict his earlier statements. Today, American land forces in Vietnam number in excess of 500,000 with more than 10,000 additional troops being rushed to the aid of our beleaguered South Vietnamese allies. Such additional forces would be completely superfluous, of course, if any genuine progress in the Vietnamese fighting potential had occurred. Instead, it appears that the participation by South Vietnam forces is diminishing while the unilateral action of American units is stepped up. Not infrequently, an American military commander opines to this effect: "I wish our South Vietnamese allies displayedone-half the guts that the Viet Cong show." The tragedy and the dilemma of Vietnam are indicated in such expressions. Indeed, the entire objective of peace in Vietnam and freedom for Southeast Asia is tied in with the courage and skill which the South Vietnamese, themselves, are able to provide. Peace and tranquility can be restored to Southeast Asia and Communist aggression can be halted throughout that area of the world only if the will to resist aggression is paramount with those at whose sides we have agreed to fight. The next few months may well determine whether that will to resist is sufficient to achieve success. This conclusive struggle is certainly not America's alone. Indeed, it depends primarily on the Vietnamese, A hopeful note was sounded last week, by Walt W. Rostow, the President's chief advisor on Vietnam, who indicated that the recent Viet Cong attacks on the cities "may have left the South Vietnamese army and government institutions stronger than before the attacks." Rostow went on to declare that the South Vietnamese "have come closer to a sense of nationhood than ever before." Tax Facts Do you have a refund due on your 1967 federal income tax return? By mailing it to the correct address, it will help speed the processing and refunding procedures involved by eliminating one handling operation. This announcement was made by E.C. Coyle, Jr., Chicago's District Director of Internal Revenue. Illinois taxpayers should mail returns showing refunds directly to the Midwest Service Center at Kansas City, Mo. The address is 2306 East bannister Road, Kansas City, Missouri 64170. A pre-addressedenvelope for this purpose is included with tax packages mailed to taxpayers. Taxpayers who owe tax should continue to mail their returns to: District Director, Internal Revenue Service, 17 North Dearborn Street, Chicago, Illinois 60602. Checks or money orders in payment of the tax should be made payable to: "Internal Revenue Service" ; Mr. Coyle added. DIAL AN EXPERT "Dial A Tax Expert" may be the solution to your personal income tax problem. Again this year you can obtain the answer to your tax question from a CPA tax speciali&t by calling 782-2129, the telephone number for "Dial-A-Tax-Expert",a public service originated last year by the Illinois Society of Certified Public Accountants. The society inaugurated "Dial-A-Tax-Expert" to help solve the problems of troubled taxpayers as the April 15 income tax filing deadline approaches. Special telephone lines will again be installed in the society's Chicago offices where seventy CPAs who are tax experts will take turns providing professional answers to individual income tax questions. 782-2129 will be in operation only from 6:30 p.m. to8:30p.m. each week night. Monday through Friday, March 4 through March 15. "Please take the timmee out what your children are going to be exposed to. "Mrs. Franklin Hollenbeck" uianco in Vietnam difficult -- concei= vably even a hopeless one. Less than four years ago, President Johnson declared WFL TT 5 6 BTfl'B'B'B 8 5 FL 6 T6H~M. • . 9 New : In Town? Do You Know Someone New In Town? We would like to extend a welcome to every newcomer to our community. CALL kuTAL W ELCOM E Ann Zeller, 385-0559 Leona Estis 385-3646 * b p t t f l g t t t t f l P g f l Q m g P f l a P 0 0 0 Q Q g t t P Q P P Q Q Q Q 0 0 0 0 B 0 * To tell the tratli, you'll do just as. well without a Sherman House credit card. How can we tell a girl from Dubuque from the Maharajah of Kaipur? We don't bother. (Though carrying a doll can be a dead giveaway.) During your visit with us you'll be served by many of our staff of 1100. In your air conditioned room or suite; in the College lnp, the Well of the Sea, the Celtic Room, the Dome, the Coffee Shop, in our garage (we're downtown Chicago's only drive-in hotel). No one will care whether you have our credit card or some other, or none at all. At Sherman House there's only one kind of guest. Either way we give you credit for knowing a great tjotel. Sherman House, Randolph-Clark-LaSalle, 312/FR 2-2100, Gerald S. Kaufman, President & Managing Director. | House In The Swinging Heart of Chicago's Loop 3 h