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PG. 10, - PLAINDEALER -WED., MAY 1, 1968 Optional Buying Power With the attention given to youth today, it is easy for the retailer to neglect an important part of his market. The public with the largest optional buying power is over 45 years of age. In fact, approximately one-fourth of the people of the United States are 50 years old or older. These are the people with large savings and relatively few obligations. Much more si than teen-agers and young married couples, the public over 50 years old may be considered an open market. More than any other group, the mature may buy what they please whenever they please. A significant characteristic of the older public is its reliance on newspapers for information. Research studies have indicated that newspapers become more important to people as they become older. The mature buyer is a careful buyer. He has the time and temperment too, which causes him to give full consideration to investments. Or, as one marketing consultant put it: "Hie mature consumer is skeptical and dollar conscious. To him, long, detailed newspaper advertising copy is a vital buying guide. He wants hard facts and is willing to wade through columns of type to get them." He added that it is most important for the mature person to feel wanted and to be a part of the community and that "no medium gives him the sense of participation and belonging as does his local newspaper." mmn ! ss *** _ n pi by larry e. lund Unfunny Amusement Tax TtMJBCG Toidl To>i&S Although Illinois does not levy a tax for "entertainment on the Lord's Day", as Massachusetts dogs, the state does rank seventh among the states in thtf amount of amusement taxes collected. Illinois received $1,242,000 in this category in 1966. Based on figures released recently, forty-one of the fifty states bring in approximatley $35 million in very unfunny taxes on "amusements". Taxes of this type are collected inmost states under two categories, either as selective sales taxes or as licensing fees. In the former classification taxes are imposed on playing cards and punch boards, stadium tickets, race and dog tickets, jai-alai, athletic exhibitions, boxing and wrestling matches, gambling, pinball and slot machines. Under licensing, the following, among others, are taxed as "amusements" in addition to "entertainment on the Lord's Day": slot machines, pool tables, bingo and raffles, racing registrations, race tracks, motion picture films, carnivals, horse racing, boxing, billiards, bowling alleys, restling and pool rooms. Maryland has an amusement tax on music boxes and Vermont a similar tax on circuses. All of these taxes are in addition to state levies on hunting and fishing and pari-mutuel racing. The approximately $35 billion brought in, according to preliminary figures, in 1966 is $16 million more than was collected in 1956. In that ten-year period Illinois was slipping from fifth place ($1,110,000 in 1956) to seventh, but Nevada and New York occupied first and second places, respectively, in both of the years compared. DROPOUTS ARE PROBLEM OF WIDE DIMENSION One of the reasons Education is the nation's No. 1 concern is the fact that today in the United States there are three million high school dropouts in the 16 to 21 year age bracket. These are the youngsters whose unemployment rates are nearly double those for graduates. If a Negro dropout, the unemployment rate is as high as 19 percent. Many feel a crucial need exisits for more and better school and vocational counselors. There is a direct link between quitting school and lack of counseling. "There are far too many cases and in too many places where a complete overhaul of the college-oriented high school curriculum is the only answer," says Richard Martin, secretary of NECC, National Education Co-Ordinating committee, a group which lists its address at Box 66455 (7 Hare Airport. "Only a drastic upgrading and updating of vocational courses will be necessary," he said, "if we are to persuade and stem the tide of potential dropouts to stay in school. They will be better equipped for -jobs that will enable them to find gainful employment." A high school diploma is essential for almost all vocations. College degrees are routine, for positions in forestry, FBI work, recreation work, landscape architecture, teaching and thousands of other jobs. Even post - college degrees are moving from the desirable to the necessary category in a growing number of fields. Requirements today for top jobs in biochemistry, college teaching and psychology is a Ph. D. "And now," says Martin, "a master's degree, for example, is becoming increasingly important for a vocational counselor, social worker and an urban planner if we are to face up to the nation's problems in the field of education." * | Political Corner CANDIDATE TEA Sunday afternoon, May 5, from 2 to 4 p.m. Mr. and Mrs. Fred Sells of 7104 Huron drive, Wonder Lake, are having a tea at their home to introduce Mrs. Elizabeth Wawirka, Republican State Central committeewoman from the 12th Congressional district, who is a candidate for delegate to the Republican National convention. Everyone interested is cordially invited to take this opportunity to meet Bettie Wawirka and discuss the events of this most exciting election year. Miss Margaret CNeil, candidate for circuit court clerk for McHenry County, is also expected to be present. USE THE CLASSIFIEDS «a>'B n B a a a o B~a s~6~a axa faTgrm o o* o a : > : Are You N«w In Town? Do You Know Someone New In Town? We would like to extend a welcome to every newcomer to our community. Fran Olsen CALL ROYAL WELCOME 385-5740 Joan Stull 385-5418 'Ann Zellar 385-0559 " o o o o o O Q O O P O O P O Q O O O O O P P Q Q P P g P P O f l f l P C P O P P g Q 0! FORTY YEARS AGO (Taken from the files of April 26, 1928) Three new aldermen were inducted into office at a special meeting of the City Council of McHenry Friday evening, being William Bonslett, first ward; John Stoffel, second ward; John R. Knox, third ward. McHenry Lodge No. 158 A.F. and A.M. are planning to hold a special meeting which will be known as "Old Timers Night". The event will be in honor of the oldest members of the Masonic fraternity in this community. Daylight saving time will go into effect Sunday, April 29, and will be observed in several of the neighboring cities, including Cary, Fox River Grove and Crystal Lake. Announcement of the coming marriage of Miss Lenore Freund to Mr. Floyd Cooley was made at a party given by her sister, Mrs. M.J. Kent. Our local music teacher Mr. Koerner has thirty-six members in his band and they together have prepared a good prograin to which you are invited to listen to May 8 at the Community high school. The McHenry Kiwanis club is cooperating with the school in favor of the Boy Scouts, who are to realize one half the proceeds derived from the concert. An old barn on the Henry Tonyan farm accidentally caught fire and burned to the ground Friday morning. The house on this farm is now being repaired ready for occupancy and will soon be occupied by Mrs. Henry Tonyan and family who has sold the farm she is now on to the Pistaqua Heights Country club. Mr. and Mrs. Ed. Thompson of Ringwood announce the birth of a baby daughter April 21. TWENTY - FIVE YEARS AGO (Taken from the files of April 29, 1943) Our newest serviceman to make the headlines today is Staff Sergeant Martin R. Cooney, who has been stationed at Scott Field 111., since he enlisted about two and one half years ago. In the March issue of the "Air Tech" magazine, a magazine of aircraft maintenance and operation, local residents are reading with pride an article entitled "Direction by Radio" with Sgt. 1 Cooney's by-line beneath, it. Fire which caused several 3 hundred dollars damage occur- ^ red when the garage and a truck IILILHMCDS^ SCRAPBOOIC BY DON RUSSELL AND JERKY WARSHAW jjJPJAM -J, t-y " Ms WlNNE&AGO INPIANS ESTABLISHED A FERRY ACROSS ROCK /VVFP ^ ABOUT I626. THEV U^ED 2 CANOES lASMEP SIPE BY SIDE, 2. WHEELS OKJ ONE SIPE OF A WAGON IN ONE CANOET ANP THE OTHER 2 WHEELS IN THE SECONP CANOE. OR. OXEN &WAM THE RIVER. JOHN PIXON, A MAIL CONTRACTOR TOOK OVER THE: FERRY IN 1630. THE TOWN TUkT GREW UP THERE BECAME KNOWN AS /7/X*W. rtJRSrroR TWO Augustus c. French, governor,i®%-53 BECAME "THE FIRST ILLINOIS GOVERNOR TO v#p. SUCCEED HIMSELF WHEN vlmTVil HE WAS INAU6URATEP FAOFTRE RA BSEEICNOG NRPE -TEELRECMT EP UNDER THE NEW STATE CONSTITUTION OF I &4"0 . ^JANUARY 8/ I&4-9 Although we have bicycles and bicycle riders the year round, it is in the Spring when they begin to come out in numbers. And as a result, this is the time of the year they become the big hazard they can be. The biggest single problem concerning bicycles is the fact that many riders for some reason do not feel they are governed by the same rules which pertain to motorists. This just isn't so. . . .and if you don't think so, talk to the police department. The result of the non-conformity of some cyclists is that everyone who does ride a bike is then criticized and hurt by the "few". When was the last time you saw an automobile going down the sidewalk, parked on the sidewalk, going down the wrong side of the street, or going through every stop sign and light without regard to anyone else? This is the case with many bicyclists. Now don't get us wrong. We are not completely opposed to the idea of the two wheel wonders. Our own children have them and we hope we have taught them enough about the rules of the road so that they can and do respect the rights of others. And we think this must be the duty of every parent. . . .to teach their young ones the proper operation pf a bike, just as anyone must be taught to drive a car. Following is a list of rules which someone - It- - . fit?) T.1W THE PPEEMPTtOM HOUSE/ A TAVERN BUILT IN NAPER.V/LLE IN l&yf WAS NAWlEP FOR THE PREEMPTION ACT WHICH PERMITTEE* SETTLERS TO PURCHASE LAND ON WHICH ,THEf HAP SQLMTnEP, PRODUCED BY THE ILLINOIS 8ESQUICENTENNIAL COMMISSION has drawn up which anyone riding a bicycle should be aware of. Please read them, then read them to your bike-riding children: 1. A bicyle should be ridden on the right hand side of the street. 2. Pedestrians have the right of way on side- 3. A bike in poor mechanical condition is not safe even with a skilled driver. 4. Bike riders should give hand signals when stopping or turning. , L1 5. Good bike riders keep in a straight line. 6. It is not permissible for small children to ride in a basket. 7. Handlebars should be kept securely tignt- 611 8. If there is no traffic, it is still necessary to stop at intersections. . 9. Persons riding bikes are subject to the same rules as motorists. We are fully aware that ai limited number of bike-riding children will be reading this bit of Information. So parents, please have a talk with them, it will be well worth your time. As a final bit of advice, don't allow your children to ride bikes on sidewalks, especially in crowded business areas. The walks are narrow, and if a pedestrian is injured, serious trouble could result for you, the parent, the child and all concerned. which was inside became enveloped in flames at the Clarence Neisen residence on Elgin road. Charles Fred Elliott ofRichmond, well known in McHenry, died suddenly Sunday morning at his home. Mr. and Mrs. Joseph Wiser of Volo received Easter greetings from their daughter, Lt. Carmel Wiser, who is located in the South Pacific area. Mr. and Mrs. Math Laures and son, Jack, are moving this week from their home on Waukegan street which has been sold to the Henry Williams family of Ringwood, to the upper flat in the Laures' building on Main street. Mr. and Mrs. Mike Degen and daughter will occupy the Williams home on Waukegan street. Miss Nancy Nelson, daughter of Mr. and Mrs. Magnus Nelson who reside west of town celebrated her birthday Easter Sunday, when she acted as hostess to a group of friends at a party held at her home. TEN YEARS AGO (Taken from the files of April 17, 1958) Last rites were conducted for Lawrence W. Jensen, 47, of Richmond township who died April 10 in Woodstock Memorial hospital,- The family formerly lived at McCullom Lake. Mr. and Mrs. Burton G. Skemp, six year residents of Oakwood subdivision, Chapel Hill, observed their golden wedding anniversary April 14. Mr. Skemp is the retired head of Westmore Supply company in Lombard. Mr. and Mrs. Ray Rode and daughters, Julie and Valerie, and Mrs. Tillie Engeln have returned from a three weeks vacation trip to Fort Myers Beach, Fla., where they visited with the LeRoy Melsek family. Frank J. May, 71, of Spring Grove died April 14 in the Villa Rest home after an illness of four years. With the guidance and cooperation of the Sybaquay Girl Scout Council, Neighborhood 7 will have its second Day Camp, July 14 to July 19. The girls will be transported to and from the campsite, which is located (Mi the Maurice Granger farm by school busses. Neighborhood 7 includes McHenry, Wonder Lake, Johnsburg, Richmond, Spring Grove, Pistakee Highlands, Holiday Hills, Lakemoor and Lakeland Park. Miss Shirley Berthoux of Huemann's subdivision and Mr. Harold Nye of McHenry exchanged nuptial vows April 12 in a beautiful service solemnized in St. Patrick's Catholic church. Two residents of the McHenry area were among 218 Shell Oil company, Chicago division, employees who received safe driving awards recently. They were R. L. Conroyd of Rt. 4 and J.E. Ritter of Orchard Beach. McCLORY REPORTS From Washington President Johnson has placed in sharp focus the rivalry between the Executive and Legislative branches of Government, i.e., the President vs. the Congress. A strong and influential Chief Executive, President Johnson, demonstrated unprecedented influence in inducing Congress to enact Great Society legislation during his first two years in office ( the 89th Congress). Since then his influence has wanpd and the role of Congresff has,grown in importance and influence. This development has dismayed and diappointed many leading liberals whn find in a strong Chief Executive the maximum opportunity for promoting their social and cultural goals. A recent series of lectures at Harvard university by Mc- George Bundy, president of the Ford Foundation and former intimate advisor to Presidents Johnson and Kennedy, has presented the case for a stronger Executive branch. Mr. Bundy suggests that the constitutional and traditional authority of Congress over the nation's purse strings should be delegated to the President i n the form of a measure authorizing the President to raise or lower tax rates. Mr. Bundy cites the delay of Congress to pass the tax surcharge as a drawback to effective Federal Government. Also he cites the dearth of firstclass executive talent in the President's Cabinet and in other executive offices. Mr. Bundy speculates on advantages to education, free enterprise, and the entire scientific and cultural community which would flow fromapowerful executive capable of making broad decisions. He indicates that such an all-powered President could release countless billions of dollars in helping to Learn at home to INTEEM nimmsiai LaSalle brings you America's newest, most compleie training. Get ;i fine position or go into business I for yourself as a professional decorator. J Full or part time. Big demand. Work in I fashionable surroundings. Train in spare J time under professional guidance. Up-i to-date instruction in all phases of de-J sign, furniture, fabrics, lighting, acces-J sories, etc. Diploma awarded. I Send 1orFJ?EE_ Bookjet | meet the needs and desires of the people of our Nation. The danger inherent in this proposal is that such an omnipotent Executive branch would remove governmental authority further from the people. A President who can dominate the entire Congress could effectively nullify the authority and trust placed in the Members of the U.S. House and Senate by the voters themselves. By citing the delay in imposing a surtax it would seem that Mr. Bundy has made a weak case for augmenting the executive authority. Indeed, the Congress, by requiring the President to reduce expenditures, took a position which was supported more recently by the leading bankers of the free world. A weakness in the Executive branch, which Mr. Bundy appears to overlook, is the inability of President Johnson to delegate authority to responsible members of his Cabinet. His Cabinet meetings can hardly be compared with those that were held by former President Elsenhower. President Johnson is the decision maker in the present government, and -- except for McNamara (who has now left the government) -- the Cabinet members appear to be mere figureheads obeying the Johnson commands. In delaying the imposition of a tax surcharge, in demanding expenditure controls, in the excitement of anti-riot laws, in the reform of the social security system aimed at discouraging illegitimacy, in the rewriting of anti-crime legislation, and in many other actions, the Federal Congress is responding to the demands and the needs of the American people in a way that the President himself seems not to have understood. The 1968 elections offer an opportunity to consider this issue. It may not always produce a partisan position. Indeed, congressional candidates campaigning under both the Democratic and Republican party labels will be contesting the thesis of Mr. Bundy. They, as well as this Member, will be seeking to increase the authority of the Congress. Remember the men who can't forget. Wear a Buddy Poppy on Memorial Day. FREE INFORMATION ABOUT SCHOOLS AND To help our readers further their education, The McHenry Plain* dealer offers this opportunity to learn more about the subjects in which you are interested. Mark the courses in which you are interested. You will receive brochures and information free of charge. 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For Free Booklet-, Phone 385-0170 or Mail Coupon r i i i i i i i • i • • Electronics • English • Fashion Design • Fiction Writing • Filing • Finance • Foremanship • Forging • Foundry • French • Furniture Upholstery • Handicrafts • Labor--Management Relations Q Latin • Law--Business • Law--Claim Adjuster • Law--Contract • Law--Insurance • Law--Police Officers • Law--Transportation • Law--Trust Officers • Literature • Machine Drafting • Machine Shop & Trades • Management • Manufacturing Methods U Mapping & Surveying U Marketing • Masonry • Materials Handling • Mechanical Drafting • Mechanical Engineering • Merchandising • Metalcraft • Metallurgy • Millinery • Municipal Administration • Nuclear Energy • Office Practices & Management • Painting, Fine Art • Paper Making • Pattern Making • Personnel Management • Photography • Physics WAYFTLE SCHOOL.,, McHenry Plaindealer Education Bureau, Dept. 511 8812 W. Elm St. McHenry, 111. 60050 Please send High School booklet. 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