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Pp. 2, Sec. 2 -Plaindealer - Juty 3, 1968 ; Advertising Spans Age The total business resulting from consistent advertising be estimated. Immediate sales may be traced to a specific advertisement for several days after it is printed. However, the full impact of advertising, may be years or decades accumulating. The high school senior who buys her first expensive gown may not choose a shbp because of a specific advertisement. Her ideas about what she waited and where she should buy were developing when she was still skipping ropes. -\ When a young man choosesj his first, automobile, the advertising he has seenj since sandlot days plays a part in his choice of make, model and dealer. A dealer in "expensive automobiles says: "The aspiration to own a Cadillac or a Continental can be traced tp cumulative impressions extending over decades. We are more concerned about what our customers read ten years ago than what they read yesterday." One of the primary advantages of newspaper advertising •is its ability to span all age, economic and social levels. The newspaper advertiser not only reaches all groups on a given day, he also reaches them as they grow, over the years and generations. On a day to day basis, newspaper advertising tells where and how dreams may be answered. On a year to year basis, it is a major builder of dreams. Don't Be "Exit" Crab Don't be an "exit crab." "Crabs go into reverse when they face danger, but a driver who goes into reverse on an express- . way is asking for disaster. The logic of what the crab does by instinct is readily understood when you observe the way this crustacean is put together. Backing action is necessary for survival. The expressway driver who misses his exit, stops and needlessly backs into the face of high speed approaching traffic certainly makes less sense and is more difficult to understand. Be crabby if you like, but don't be an expressway "exit crab." Always know your, route and your exit point before you get on an expressway. While on'the fast-speed road know your exit number and obey lane usage signs. This way you will seldom miss an exit. If you do miss an exit, accept the fact that you have and go to the next one. It may take a few extra minutes to get there, to cross over and come back, but it could save a life and that life might be your own. Crabbing about the inaccuracy of maps or the inaccuracy of road markings to the proper agencies may help to correct these problems, but never try to "crab" an exit. Stamp Collect! By Dolores White The McHenry Stamp club met the first week in June and had a new member join them. The new member is Gary Adams, who is attending Marian high school. The regular meeting was held, and for entertainment everyone jumped into the Brody pool to cool off. The next meeting willbe held at Jeff Brody's home on July 6. If there are any freshmen or sophomores interested in joining just call Jeff. Postmaster General W. Marvin Watson has made public the design of the Walt Disney six cent commemorative postage stamp which will be issued Sept. 11. Disney spent a portion of his early boyhood on a farm nearby and here he began to draw barnyard animals, a proclivity that was to bring him renown and fortune as the creator of Mi ckey Mouse. The film producer and developer of Disneyland died at 65, Dec. 15, 1966. On the stamp a parade of children, hand in hand, emerges from a tiny castle at the upper right to surround a portrait of Disney. From many nations of the world, they are garbed in native costume. They have been drawn "Flat" for^a whimsical paper-doll effect. Across the top of the vertical design appears "Walt Disney" in brown Gothic capitals. The denomination "6 cents", also in brown, is about one-third down the right side. Above it, in black, is United States. A stylized world, in blue,1 is upper right, and it serves as a background for the small castle, in red, from which the children emerge, who will be Shown in yellow, blue and red. Collectors desiring first day covers may send an addressed ehvelope, with filler and re- BRING YOUR PRESCRIPTIONS TO MYES. Your prescription i s worth 50 extra S&H Green Stamps at Nyes. Offer expires July 7th. mittance to cover the cost of the stamp, to "Postmaster, Marceline. Mo. 64658. The outside envelope should be endorsed "First Day Covers 6 cents Walt Disney stamp, and must be postmarked no later than Sept. 10, 1968. It has also been announced that this year's American Paintings 6 /f, will depict John Trumbull's "The Battle of Bunker's Hill", and the Folklore series will have Daniel Boone on it. A nice way to save your covers is to have the mint stamp, the plate block of four and the F. D.C. on a page. This would be a great way to start and you can always work backwards with the older issues. I have seen this done and I do believe there is a set of pages you can get for this purpose. REVOKE HUNTLEY MAN'S LICENSE; SUSPEND OTHERS Secretary of State Paul Powell has announced revocation of the driver licenses of Ernest D. Stading of Huntley for three violations. Suspensions were ordered for John P. Bedsoe of Crystal Lake and Charles H. Walters of Harvard for driving while intoxicated; also James R. Alexander of Algonquin, Jerry W. Conner of Spring Grove, Charles E. Harnish and Raymond T. Steidele of Crystal Lake and Honora G. Selzer of Woodstock for three violations. Probationary permits were issued to Loren J. DeSotell of Fox River Grove and "Donald C. Stinespring of 3329 W. Bay- - view lane, McHenry. Secretary of State Paul Pow ell announced the Drivers' Liceense division of his office hasrescinded the revocation ofiihe license of Thomas J. Price, Rt 2, Cary, a McHenry County residents. The action was taken because of evidence received from the Circuit Court of Cook county which indicated that he was not found guilty of the charge listed on the ticket, but in»fact the case was reset for trial at a later date. Be Wise Shop In McHenry TEH SOFTENER S >or\ m i m otiditioniim • Kchuildii^K WORK-GUARANTEED W'ATKR SOFTENER SALES/SERVICE Mcllrnrv. IUinoi* w Iff m m W ¥ ~ ^ v - 'W •• V " £ . o py - PUBLIC PULSE (The Plaindealer invites the public to use this column as an expression of their views on subjects of general interest in our community. Our only request is that writers limit themselves to 300 words or less' signature, full address and phone number. We ask, too, that one individual not write on the same subject more than once each month. We reserve the right to delete any material which we consider libelous or in objectionable taste.) . "Dear Editor: "Last week there were a couple of interesting letters in your paper about gun controls and I would like to add a few comments. "There are naive people in our country who simply cannot bring themselves to believe that the Communists have any plans to take away from the honest citizens the guns which they will be required to register. There are, however, millions of people living under Communist tyranny today who also thought it couldn't happen. "Does anyone honestly think that the criminals will register their guns? Why, then, is it necessary for all other people to register theirs. I agree that children, the mentally unbalanced and criminals should not have guns, but I fail to see how gun registration will help. It would help a great cteal if the criminals were kept in jail, the mental cases were kept in institutions and parents who have guns would teach their children to respect a gun and always use safety precautions in handling one. "The federal government has absolutely no authority to enact gun controls. If the Constitution still means anything,, then the Second, Ninth and Tenth Amendments forbid this intrusion on bur individual rights as citizens of the United States of America. "As far as gun deaths and injuries by accident are concerned, I think a safety program such as spot announcements on radio and TV should certainly be tried before hysterically passing more controls which curtail the rights of each and every American citizen. "Dorothy Himpelmann" FIREARM REGISTRATION "Dear Sir: "In answer to Congressman Robert McClory's editorial June 26 I wish to point out a few important facts that he has neglected to mention. First of all, he does not give us concrete evidence that firearm registration will definitely protect the innocent and punish the guilty. Second, he mentioned that the United States has approximately around one hundred million privately owned firearms, but neglected to mention that even at a cost of only five dollars per registration we are talking in figures of over five hundred million dollars. "Before we jump into panic legislation why not sensibly analyze the r existing problems. Where are the killings and illegal use of firearms being performed? Certainly not in the small towns and farm lands which the good Congressman forgets he represents. "Firearm registration we know can be enforced in the counties the same as personal property taxes are today. "Chicago's Mayor insisted that his city have firearm registration - 'he has it'. But out of two million guns three hundred and fifty thousand are registered, leaving over one and one half new criminals in this city. " Let's face it, the large cities cannot enforce firearm registration any more than they do personal property tax. By the way„ your gun is taxable and definitely will be after registration. "The other night one of our spacemen and a T.V. personality assured fifteeen million viewers that there would never be firearm confiscation. But at this very time some Congressmen and Senators are demanding confiscation of all hand firearms. "His references as to how good England is, is certainly no shining example. The majority of the cheap firearms in the states today came from England. "To have effective firearm controls we must: "1. Have the full cooperation of all concerned. "2. Punish the irresponsible persons who knowingly sell firearms to an unauthorized person. "3. Protect the honest citizen from unwittingly selling or giving a firearm to an unauthorized individual. "4. Severely punish the persons who illegally use a firearm. "5. Leave the punishment and control up to the individual city, counties, and states as they are needed - same as liquor and gambling. "6. Respect the laws of the individual city, counties and states that need and want stricter firearm legislation and also help enforce same. "7. Be~c&reful to enact laws that do not exceed our financial capabilities <$r make firearm ownership a toy for the rich such as England. 1 "8. Make sure it can become effective within a very short time. "We can do all these things by changing the flow of all firearms which, in turn, will make it impossible for anyone to directly receive a firearm either by purchase, gift, or loan0 from the sellerE loaner, or giver. In other words, make it a law that all firearms and transactions thereof, must terminate at the receiver's nearest law enforcement agency. That is to say, if anyone receives a firearm by purchase, gift or loan, through the mail or any other method of stdpment including personal delivery, it must go through the receivers local law enforcement agency or office. "Anyone can now see that unless the receiver complies with all the local laws in the area in which he lives, he cannot receive it. Between the time the agency receives the firearm and the time the law enforcement agency can run a complete check on the individual, .and unless it is found that some law has been broken, the firearm must be turned over to the receiver. "It would be the obligation of the seller or giver to comply iHth the law or be punished for failure to terminate the transaction through the receiver's local law enforcement agency, (one to ten years). "It seems to me that the above recommendation if made into law would virtually eliminate the cumbersome Federal involvement that would be required under the current proposals being considered and inacted in our legislature today. "Thus it would allow the local people to pass and enforce their own firearm controls, which meet their local needs, and not try to pass those which fall short in sorrie areas and create an unnecessary hardship oh others. "Sincerely, "Martin Stoffel "4014 W. McCullom Lake Rd. "McHenry, Illinois 60050" & Political Corner 1 PLANS COUNTY VISIT i Old-fashioned handshaking frith local citizens will be emphasized by State Senator Paul Simon of Troy, Democratic candidate for lieutenant governor in his visit to McHenry county, Saturday, July 6. The 39-year-old Simon, a fourteen-year veteran of the Illinois legislature, always placed great reliance on personal contact with the voters in his six successful campaigns, four for the Illinois House of Representatives and two for the state Senate. "The people have a right to meet and question those who seek to represent them," noted Simon. "I respect this right and will try to meet as many people as possible in my campaign." A national study of Hie college dropout picture indicates that half of all freshmen entering college with the class 'of *72 will not graduate with this class. \" • Lat year's figures show 400, 000 dropped out of college; aftd another 350,000 flunked out, according to the survey. Eight small, private colleges are trying to right this Ugly, picture. Kendall Jcollege of Evanston, 111. is one of the eight cooperating with the Educational Development Center, a non-profit corporation in Berea, Ohio, with a six-week summer program now in prog- • ress. From forty-six to 100 students will participate in the program at each college. Most drop-outs simply failed to adjust rapidly enough to their new environment, according to the center's findings. Campus life is an entire new way of life, especially for those leaving home for their first extended stay. Tests at the center have shown that nearly 35 percent of the flunk-outs are overly dependent upon their parents. The tests also show more than 20 percent have I.Q.s of 135 or more. DIFFERENT FROM REALITY "Their perception of the college experience is very different from reality," said Dennis W. Binning, who suggested Kendall to the center as one of the eight colleges. Mr. Binning, who served as a consultant to the center, is executive editor of college ami university business magazine. "If they get their information from their peers returning home," Mr. Binning said, "it's either about the kicks of the system or how to beat the system." "If they get their information from adults or the press, if s either warm tapioca or it appears so tough it scares them," he said. "The six-week program this summer will tell the prospective flunk-out...tell it like it is,*' . explained Mr. Binning. "It will show hhn how to get the best out o? his college experience, how to adjust to the change in his life style, what he can get out of a professor, and how to get it." "In addition, it is designed to provide information and skttjs-- to answer a significant area of adjustment problems, with the aim of freeing the student's physical and psychological energies to work with other problems as they develop after he arrives on campus."' "The program will show the prospective flunk-out how to take essay exams, how to take notes, how to write in quantity and quality for tests and term papers, and attempt to help him improve his other communication skills,, including reading, listening and speaking." STUDENTS UNPREPARED "It's not intended to be critical of high schools," Mr. Binning said. "It* s just that high schools don't prepare students for college. And colleges don't care. They have standing orders to drop from 26 percent to 60 percent of the entering class.. And all the usual college orientation week does is teach the kids where the campus washrooms are." The center's findings "show students who drop out or flunk out often have the I.Q.a academic background, economic advantages, and the motivation to go to college, but they lack either some of thef skills needed or insight into the relevancy of the college experience. The center's program includes a section on 'what college is' and explains the relevancy of college. Hie center's director, Robert W. Pitcher, has developed a battery of fifteen standardized tests which require three days to take and which only lie can interpret. According to research data collected by the center, the typical flunk-out > has an extremely low self-concept. Although most students tested have average verbal skills, they generally are afraid to speak out for fear of saying the wrong thing. . All eight colleges are private, urban, innovation-oriented institutions, according to Mr. Binning. "They are mobile in their thinking. What works, they will do. This is needed for any pilot program." All the teachers for this program at the eight colleges spent a week at the Ohio crater learning the program's techniques, which involve group dynamics, rigid deadlines, relevancy, and development of a viable self-concept. 17&TAN&UCS FAMOUS S>T. SOPHIA, NOW A MUSEUM, WAS ONCE A CHURCH BUILT &y THE ROMANS OM PAGAN RUINS. LATER |T SERVED AS A MOSQUE FOR THE TURKS. A THOUSAND YEARS OLDER THAN ST. PETER'S CATHEDRAL IN ROME. MANY ARCHITECTS CONSIDER Sr SOPHIA TO &E ONE OF THE SEVEN WONDERS OF THE WORLD/ &OM£TH!NG DIFFERENT IN THE WAY OF FOOD CAN &E SAMPLED IN ISTANBUL CALLEP eOREK, ITS A DELICIOUS THIN PASTRY FILLED WITH WHITE CHEESE, EGG AND PARSLEy / <i?He B6ST HOTEL M TOWN IS LOCATED IN A BEAUTIFy PARK OVERLOOKING THE LEGENDARY BOSPHORUS, WITH THE GOLDEN HORN TO THE NORTH AND THE SEA OF MARMARA TO THE SOUTH. THE 45b-ROOM ISTANBUL HILTON IS JUST MINUTES FROM THE TURKISH PAZAAR, ISTANBUL'S SEVERAL HUNDREP MOSOQESj AMD MANY OTHER UNUSUALATTRACTIONS.E | ers ; ^TTnnnnrrmTTrmwranrrrmrrinrmrmrrmri Are You New In Tooww n? Do You Kno>ww osco meone New In Town? We would like io extend a welcome to every newcomer to our community. © CALL ROYAL WELCOME Ann Zeller I 385-0559 Leona Estis 385° onflflnn n 0 0 o a o* PROGRAM AWARD "Outdoors in Illinois" has been awarded a second place in the radio program category at the 27th annual meeting of the American Association for Conservation Information, according to the Illinois Department of Conservation. "Outdoors in Illinois" is a 15-minute weekly program produced by the Department of Conservation. It is carried by 53 stations in Illinois, Missouri and Iowa. Jim , Lockart, Athens, an educational representative of the Illinois Department of Conservation, is narrator of the program. at horn®' in spar© time FREE INFORMATION ABOUT SCHOOLS AND To 2ieSp our readers tetter their education, _ The McHeafy Plain* dealer offers this opportunity to leara more about the subjects In which yon are interested. Marie tli© cmarses in which yem aE& Usa- ,teB,©3<l©sL Ton will msaiva eltaea ©ad informataa &©© of charge. see NEWSPAPER ro era <m» FREE Booklet Accountants, auditors, CPAs earn <7,500 to 115,000 a year -- some more. LaSalle trains you at home in your spare time. Thorough and practical; previous bookkeeping unnecessary. Individual instruction by CPAs. Cost Is low. LA SALLE EXTENSION UNIVERsilY of Chicago • A Corriapendent-1 institution IMMT tiMtiimmri «MHU « city NIII Please send Accounting booklet. 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LaSalle trains you at last coat. ~ ! Nam*. -Ag«. For free booklet telephone 385-0170 or mail coupon Town Phone • Check here . I',, Bill Met*. Age Address. Town - Stat*. Phone. s 385-0170 -Zip- Worlrifi9 -Hours. -AM. -PM Phone Clip And Matt To: j McHenry Plaindealer Education' Bureau ! * 8812 W. Elm St, McHenry, HL 60050 a ........ • .>• J