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Students Learn To Drive Nancy Larkin and Betsy Althoff behind the wheel. Faculty Instructor William Hutchirison has a busy day since installation of the drivotrainer classroom housed in the rear of the East campus. C# 1 a. "j s>L \ S r Pictured in the classroom are Charles Pitts, Betsy Althoff and Nancy Larkin, left side, and Norbert Sauers, Dave Buch and Pam Low, right. At the controls -- Charles Pitts. Sec. 2 Pg. 6 - Plaindealer - Wed. June 4, 1969 I T)ke tt'oliu I I n __J i n i c Helen's case illustrates E)r. Glenn Frank's statement that the salesman is the real sparkplug of civilization. And the faster we enter the machine or computer age, the more vital is the star salesman to our "free enterprise" system. Stellar salesmen prevent a nation from ending in stagnation! Even Russia is belatedly waking up to this fact, too'. By - George VV. Crane, Ph. D., M.D. CASE K-519: Helen M., aged 49, is a cousin of mine. Recently I rode back to Chicago with her from our Indiana farm home. We stopped at Kent land at my favorite restaurant to get our Sunday breakfast. But she didn't fill her gasoline tank there. "I always wait," she began, "till I get to the station about 7 miles farther north. ' For the attendant there not only cleans my front windshield. "But he also does the same for all thp other windows in my car. So I always wait to fill up mv tank at his station." MERCHANDISING MAGIC Please notice that Helen obtained no better gasoline nor did she receive a lower price from her favorite station. No; it was merely a little "extra" attention from the salesman which tipped the scales. And this case is a classical example of the merchandising "magic" which can make or break a retail store, as well as a doctor, lawyer or even a clergyman! The Bible prescribed the formula for this modern magic when it urged us to "go the second mile," meaning, do more than the bare essentials. Nowadays, the manufactures can usually match their rivals almost exactly regarding quality and price. So it is no longer mere engineering superiority that produces success. Instead, it is the psychology of the sales force! Which is lucky, for that still means the most important link in the entire chain of production, merchandising and credit is still the lone man or woman who "fronts" at the counter. "Dr. Crane," many worried college students have asked, "in this age of computers and machines, is there still going to be a place for the man or woman without wealth or political pull?*' ^ Yes, indeed! In fact, the more the trendtoward machines, the greater becomes the importance of that human "cog" in the entire system, namely, the salesman or "front" personality. Computers are merely mechanical accountants and bookkeepers. But it is the salesman who serves .as the vital sparkplug that moves the actual merchan- $7.7 MILLION FOR UNICEF SETS RECORD UNITED NATIONS. N.Y.--New hope for millions of children of developing countries is contained in a check for $7,773,500 held by Henry Labouisse (center), Executive Director of the United Nations Children's Fund. The record-breaking check, presented by Mrs. Guido Pantaleoni. Jr.. President of the U.S. Committee for UNICEF, includes the receipts from the 1968 Halloween collection and greeting card sales, totalling almost $2.' million over the previous year's American conirination. Witnessing the ceremony in th • office of united Nations Secretary General U Thant (lelt) are C. Lioyd Bailey, Executive Director of the U.S. Committee, and students of the UN International School, representing countries aided by UNICEF. dise or services into the channels of trade! It is thus the salesman who translate goods into cash and thereby brings in the revenues for salaries, wages, overhead, plus dividends to stockholders. And salesmanship now offers the biggest field for beating your rival firm. As Helen's example illustrates, it wasn't the octane rating of the gasoline nor a lower price that made her patronize that special gas station. No; it was the trifling psychological "plus" regarding the washed windows! "Trifles make perfection," stated Michelangelo, "but perfection is no trifle." Stellar salesmanship prevents a nation from ending in stagnation! So send for my booklet "The New Psychology of Advertising and Selling," enclosing a long stamped, return envelope, plus 20 cents. (Always write to Dr. Crane in care of this newspaper, enclosing a long stamped, addressed envelope and 20 cents to cover typing and printing costs when you send for one of his booklets.) 1 55,300 men, women and children died on America's highways in 1968, according to an annual survey. In addition, 4,400,000 persons were injured. MRS. ERNST TO HEAD DOUGHNUT DAY AT LAKE In 135 suburban communities surrounding Chicago, including towns in Cook, DuPage, Kane, Lake, McHenry and Will counties in Illinois, and Lake county in Indiana, several hundred volunteer leaders will be organizing the massive effort to raise funds on The Salvation Army's Doughnut Day Friday, June 13. Announcing the volunteer assignments in suburban communities is Mrs. E.O. Ehrhardt of 194 S. Hawthorne in Elmhurst, chairman ~of suburban solicitation. Mrs. Ehrhardt has ably served in this position for Oak Park Hotel Presents: MILLIE SIMON at the piano W. Shore Pistakee Bay Friday & Saturday Nites Phone 815-385-0176 FRIDAY Perch or Cod Fish Fillet and Potato Pancakes $1.25 Oak Park otel /I STAR EE THURSDAY: 10c BEER NIGHT 25c SANDWICHES Rt. 134 SUNDAY - BUFFET BREAKFAST 9 A.M. - 1 P.M ADULTS - $1.75 CHILDREN - $1.25 SUNDAY - CHICKEN & DUMPLINGS complete dinnei $2.25 OPEN EVERY DAY ten years. According to Mrs. Ehrhardt, Mrs. Geraldine P. Ernst of 7706 Preston drive, Wonder Lake, will serve as Doughnut Day chairman. Cochairman is Mrs. Fred Pa.T-;k, in Wonder Lake. The amount raised for the 1968 Doughnut Day was $314.83. This year, the goal is $350.00. Sponsor is the Wonder Lake Woman's club. Y OFF! 385-0170 Ceramic Wall Tile ?" X 1" CERAMIC 1/16" 12 X 12" Floor Tile sq. ft. 19{ SPECIAL Solid Vinyl Tile sq. ft. 24{ Kadisak Tile & Supply 5002 W. Rf. 120, McHenry 385-7310