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PG. 12 - PLAINDEALER- WED. OCT. 15, 1969 uM'iMs Making Best Better Bankers, business executives and 4-H alumni are helping Illinois' more than 115,000 4-H members "Make the Best Better," says W.H. Tammeus, Woodstock. Tammeus is McHenry county's coordinator for the Illinois 4-H foundation's fund campaign. Each year, 4-H programs state-wide benefit from contribu­ tions to the Illinois 4-H foundation. The 1969 drive got under way during National 4-H Week, Oct. 5-11. Illinois 4-H foundation corporation members such as Tam­ meus are coordinating the drive in seventy-six counties. The Illinois 4-H foundation is made up of representatives from business and industry, farmers, homemakers, 4-H and the Cooperative Extension Service advisory staff. Foundation funds help support many of 4-H's educational international and rec­ ognition and awards programs.. Foundation funds are used to support such educational pro­ grams as the State Leisurecraft and Counseling Camp for lea­ ders and to send members to the National 4-H Conference, Washington, D.C.; the American Youth Federation Leadership camp, Stoney Creek, Mich., and the National Junior Horticul­ tural association's annual meeting, Atlanta, Ga. Other Foundation funds help train Illinois dairy, livestock, poultry and vegetable judging teams for national and invita­ tional judging contests. Last year, six Illinois 4-H members were awarded trips to the National 4-H Congress, Chicago, and more than 1,300 were given State Outstanding Member medals from Foundation funds. The Illinois 4-H foundation provides partial support for 4-H's International Farm Youth Exchange. Six Illinois IFYE's are now living with host families in Germany, the Philippines, Botswana, India, Ceylon and Japan. Foundation funds also provided orientation for twenty-six Illinois teen-agers who took part in 4-H Teen Caravans to Europe, Venzuela and Japan this past summer. This year's Foundation budget is a record high $24,000. Some of this will go to new Foundation programs including a county grant program to encourage work with disadvantaged and handi­ capped youngsters. Customer Interest "The most important public for a retailer's advertising is his old customers..." This statement by a department store sales manager may puzzle the retailer who concerns himself primarily with getting "new" business. The sales executive considers any repeat business as new business. " The difference is only in the start we have in reselling old customers. We do have to resell over and over. However, we know former clients are more likely to read our advertsing than anyone else." "If they were satisfied with us they want to keep up the re­ lationship. They look for our ads. When we stop advertising they look at other advertisements," he said. It is true that consumers feel a special attachment to stores that have served them well. It is this feeling which causes many women to read advertising before they read the news. In Atlanta, the woman who does not get her daily "news" about Rich's feels that her newspaper is incomplete. In Chicago, a newspaper without shopping news from Marshall Field's would be rejected by many subscribers. In thousands of small cities, the weekly or daily messages from local retailers are received with equal interest. Adver­ tisers do not have to "stop" old customers. They are inter­ ested readers who look for advertising. However, the retailer may easily misjudge long time in­ terest and loyalty. Both are quickly transferred when the merchant seems to lose interest in his old customers by failing to talk with them through local advertising. BLAISE RASCAL, PHILOSOPHER, ESSA/IST AMP MATHEMATICIAN, INVENTEP THE OMNIBUS 0662)-- SO THE POOR MIGHT RIPE.' RI6HT THIS WAV, FOUCSl" BUS FOR THE BUSTER (BEFORE RAILROAD UNIONS BROUGHT ABOUT SAFER EQUIPMENT, HUNDREDS OF BRAKEMEN AND SWITCHMEN LOST ARMS --AND WORSE-STEPPING BETWEEN MOVING CARS TO COUPLE THEM VI HAND.' f) THECRIPPLER'-A •LIWCAND-PIN" COUPLER' EARL/ SLEDGES WERE CONSTRUCTED OF FORKED LIMBS WITH CROSSBARS ' ID SNAGGLETOOTH MUST BE MAKING HIMSELF A MKJHTY BIG SLINGSHOT/ 1 A Service of the United Transportation Union For Your Information Dear friends, When you call at the funeral home, you are requested to register your name. The registry is given to the family of the deceased. You might consider this matter of minor importance, but we are continually impressed with its value. The family invariably appreciates a record of those who called. Thank you for your cooperation. v Respectfully, J- PETER M. JUSTE N & SON FUNERAL HOME McMcnry. 385-0063 Get out there- don't mix wjthjhem too much, just use your head and hold that line... MENTAL HEALTH MATTERS xJ Stanley F. Yolles, M.D., Director National Institute of Mental Health ^"shoT* 1 McHENRY I (W^AMMoSTni PUBLIC PULSE (The Plaindcaler invites the public to use this column as an expression of their \iews on subjects of gener al interest in our commun ity. Our only request is that writers limit themselves to 300 words or less signature, full address and phone num­ ber. We ask. too, that one in­ dividual not write on the same subject more than once each month. We reserve the right to delete any material which we consider libelous or in objectionable taste.) AMBULANCE SERVICE "An Open Letter: " What does it mean to be a citizen of MrHenry county? It means green grass and autumn leaves, a nice home to live in, schools and churches that we are proud of; adequate po­ lice and fire protections, good doctors and hospitals, and watching our children grow in­ to young adults, having had all the benefits of living in a rural and prosperous "Community". "Yes, we have had every­ thing, but now we are faced with a serious crisis. Many of you have read the articles in the local papers last summer, stat­ ing that the present ambulance service would be out of exis­ tence come next Jan. 1, and it is more than likely that you read it with some disbelief. And why shouldn't you? We have always had the best available services in this county. Why now should these dedicated gen­ tlemen all of a sudden* desert' us? "Well the simple fact of the matter is that they are very plainly losing money. They have talked it over as a group, com­ pared facts and figures, and a- greed on the fact which their auditors already knew, that they must get out of the ambulance service. "Then what is left for us? Well, there are several 'solu­ tions', many of which are either not workable in a county the size of ours, or which we as citizens would not accept. There is one, however .which appears to be very logical and feas­ ible for a county our size. This is the one that the funeral di­ rectors who are presently op­ erating the ambulance service have suggested. It is in sub­ stance as follows: "1. Ambulance service to be owned and maintained by the county of McHenry, all to have radio communications and to cover all types of service including emergency, invalid, transfer of inpatients and men­ tal patients. "2. There would be five ve­ hicles, fully equipped for all type of cases, radio equipped, to be located in Harvard, Mc­ Henry, Woodstock, Marengo and Crystal Lake. This would lo­ cate all ambulances in pos­ ition for back-up measures. "3. They would be under the control of the McHen­ ry County Sheriff, and all calls would be funneled into the Sher­ iffs office and dispatched via radio to the five major towns. They would be maintained through a call roster and each man would be paid $7.50 per call for the first two hours and $3 per hour thereafter. These men would have to go through a rigid first aid course and pass a test and be the highest qualified available. "4. The ambulances would be housed in the individual cities, which would furnish housing for each vehicle. "We feel that this is the only solution for us. We also feel that the best care and treat­ ment should not be sacrificed for a cheaper and easier meth­ od. We are not willing to set­ tle for less than the best pro­ tection. "Concerned Citizens of Mc­ Henry County "Mrs. Franklin R. Pursell, Chairman "Crystal Lake "Mrs. Ted Embach, Co- chairman "Crystal Lake" "Dear Public: "I think the best bill to come down the pike for many years is HR13270 which has passed the House and awaits Senate ac­ tion. "Taxpayers have won only a very limited opening round vic­ tory. The rest of the battle will be even fiercer. Tax free foun­ dations and a host of other special interest which enjoy a multitude of loopholes will not surrender quickly. They will fight right up to the wire. "HR 13270 is a step in the right direction and must be sup­ ported to the full extent but it is still only the first step and patriots must continue to fight for full tax equity. Write your senators like never before and ask them to support HR 13270. Senate Office Building, Wash­ ington, D.C. 20510. " Frank Ehredt "Round Lake" Are You New In Town? Do You Know Someone New In Town? We would like to extend a welcome to every newcomer to our community. . . CALL Cris Fail Fran Olsen Joan Stull 385-5418 Ann Zeller 385-0559 ROYAL WELCOME CONFISCATE MACHINES Cigarette vending machines stocked with improperly stamp­ ed cigarettes were confiscated throughout the state Friday by agents of the Illinois Depart­ ment of Revenue. Revenue Di­ rector George * E. Mahin said all the machines picked up con­ tained cigarettes stamped at the rate of nine cents per pack­ age. The cigarette tax rate was increased to 12 cents per package on Aug. 1. But vend­ ing machine operators were given a 60-day grace period to restamp their stocks at the new rate. HOLD AUCTION The Woodstock Chamber of Commerce will hold a public auction Sunday, Oct. 19, on the City Square, starting at 1 o'clock. Proceeds will go to­ ward the Christmas decorating fund. FAMILY TREATMENT FOR MENTAL ILLNESS Because mental illness usually springs from more than one cause, often involving where and how we live and the people we live with, psychiatry seeks to develop treatments that get at the multiple roots of mental disorders. One of the newer treatment techniques thus developed to help people is called conjoint family therapy. In simplest terms, this means treating the patient and his whole family as a unit. For years psychiatrists knew that treating the individual alone, in face-to-face sessions with him or even in groups of other patients, Bid not always provide as much help as the person needed. Clearly, the disturbed per­ son's family setting was related to and involved in his problems, so therapeutic approaches be­ gan to be explored in which the therapist dealt with the whole family as a kind of group orga­ nism which mental illness had affected. In this kind of treatment, the family therapist seeks to dis­ cover a family's life patterns, habitual ways of communicat­ ing, emotional interchange, its values, and work habits. Thus, he gains new insight and under­ standing of the patient's prob­ lems. By developing family cooper­ ation in changing their behavior, the therapist often is able to guide all family members to­ ward happier lives, as well as to achieve specific improvement for the individual patient. This new technique of help­ ing people requires skilled, highly trained manpower and there are far from enough trained professionals available to provide it--and many other mental health services--every­ where. But efforts are underway to train more people in this im­ portant field; and the National Alcoholocaust 90% proof s Institute of Mental Health is supporting them. Recently com­ pleted was a project in which 656 professionals were trained and helped to pass along their training by teaching family therapy to more than 130,000 others. BAROAINSj Who Am I? Jerry Marcus 50% chance The Trove/en Safety Service The use of alcohol by drivers and pedestrians results in about 25,000 deaths per year. If you're coming to Chicago for a rest don't come to Sherman House. There's-tpo much happening at Sherman House. For instance, there's the famous College Inn, headlininglhe most exciting names in show business. And to go with the College Inn, Chicago's most lively and memorable restaurants and lounges--the Well of the Sea, the Celtic Cafe, the Dome and the Scuttlebutt. So if you're coming to Chicago to be turned-on, not off, come to Sherman House. And leave the rest to us. Sherman House a MetroAmerica hotel jndolph-Clark-LaSalle • Chicago 606 Reservations: (312) FR 2-2100 ( # By Clarice Anders Arriving on the scene as a babe in 69 B.C., my name has be­ come symbolic with romance the world over. As per custom in our time I was married to my younger brother who drowned and then married a still younger brother. Although apparently far from being a ravishing beauty I did have a certain allure for men and became Caesar's mistress, followed him to Rome and bore him a son. The Romans are said to have had great fear and hate of me. One of prominence came to me to demand an accounting for my actions but fell deeply in love with me, complicating his mission. He later committed suicide with his sword. The great schemes of my mind failed despite my ever-present ambitions. An indelible impression has been left for future gen­ erations. As my lover had taken his life, I also took mine by having an asp bite me. Thus ended a hectic career which has become, legendary. (ejeajpuAs WNJEEj BJPBDJv Aq pejnqjjvna) •Bjjedoeio SB eui jo MOU ̂ SJSAOI nv H3AVSNV PgOF Ŝ OPTOMETRIST Dr. John F. Kelly At 1224 N. Green Street MfJHinry (Closed Wednesday) Eyes Examined Glasses Fitted Contact Lenses Hrs. Daily 9:30 a.m. to 5 p.m. Friday Evenings 8:30 p.m. Evenings fay appointment PHONE 385-0452 Dr. Leonard Bottari Eyes Examined - Contact Lens Glasses Fitted 1303 N. Richmond Road Hours: Mon., Tues., Thurs., Fri. 4:00 pan. to 6:00 p.m. Tues., Thurs., & Fri Eve. 7 p.m. to 9 p.m. Sat. 9:30 to 3:00 p.m. No Hours on Wednesday PHONE 385-4151 If No Answer Phone 385-2262 OFFICE EQUIPMENT McHenry County Office Machines Sales- Se rvice & Rentals Typewriters -Adders Calculators Mon. - Sat. 9:00 - 5:30 Friday 'till 9:00 p.m. PHONE 459-1226 93 Grant St., Crystal Lake, 111. METAL WORK Schroeder Metalcraft For Home and Garden Wrought Iron Railings Fireplace Screens Antiques 1705 S. ROUTE 31 PHONE 385-0950 INSURANCE Earl R. Walsh Fire, Auto, Farm & Life t Representing „ RELIABLE COMPANIES When You Need Insurance of Any Kind PHONE 385-3300 or 385-0953 3429 W. Elm St., McHenry, 01. George L. Thompson General Insurance •LIFE •AUTO •HEALTH •FIRE •CASUALTY *BOAT Phone 815-385-1066 3812 W. Elm St., McHenry In McHenry Plaindealer Bldg. Dennis Conway AUTO, LIFE, FIRE STATE FARM INSURANCE COMPANY 3315 W. Elm St. McHenry, Illinois 385-5285 or 385-7111 LETTER SERVICE Mimeographing - Typir^ Addressing - Mailing Lists McHenry County Letter Service 1212 -A N. GREEN ST. PHONE 385-5064 Mon. Through Fri. 8-5 p.m. Closed Saturday in.- - ACCOUNTANTS Paul A. Schwegel 4410 West toute 120 McHenry, Illinois PHONE 385-4410 REPAIR SERVICE m m mmmm m m m m • • •- - - 'nVlYmWfUUUUU m i HioimimMLMji -- Call "Servisal" = (815) 385-2145 For Repairs on Refrigerators - Freezers - Washers and Dryers - Window Air Conditioners - Dishwasher Ranges - Cooktops - Ovens, both Gas and Electric. SERVISAL *PPLIMMCE COMPANY 3412 W. Elm Street, McHenry, Illinois j K.