The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

P*GE 18-PLAINDEALER-WEDNE iD.AY, JANUARY 10, 1973 l n % J •*> \ J i s a A You Just went to the newsstand for a McHenry Plaindealer and fonnd out that it now costs 15c- "15*!. ..WHY?,99 you yelled. . The "Why 99 is simple. It9s for the same reason your new car costs more, your grocery bill is higher, and that 5* "cup-a-coffee 99 hasn't been 5C lately. When a product costs more to produce, it costs more to buy. With the Plaindealer, production costs increase with the prices of paper, ink, postage, and a list that could fill the rest of this page. / $750 But, there is a way to beat the rising costs when it comes to newspapers. Be a subscriber! Durfcig the month of January, we're offering the Plaindealer for the same old % cost of 97.50 per year (McHenry & Lake Counties; $9.00 elsewhere). In simple arithmetic, it means a savings of $8.10 per year over newsstand cost. And. . .it9s delivered To Your Home 104 times a year. Spend it now, and you9ll save It in the year to come. PHONE: 385-0170 TODAY THE McHENRY PLAINDEALER 3812 W. ELM STREET 0 </ wmmmmmmmk J