Illinois News Index

McHenry Plaindealer (McHenry, IL), 23 Nov 1973, p. 36

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State Licensed Nursey School Provides Locale Parents selecting toys for pre-school child-ren this Christmas need not be sur­ prised to learn that they have been pre-tested. This is a proud practice of a leading toy maker. Indeed, the toys have been subjected to exacting play time handling by small fry to determine their appropriate­ ness under the watchful eyes of Mrs. Sabine Lieberman, an up-state nursery school teacher. Mrs. Lieberman supervises her class of little tykes in a pleasantly littered classroom with pint-size paraphernalia. She supervises play time and clean-up time, crackers, juice time and rest time. The nurs­ ery school, a colorful, brightly lighted room, is in the base­ ment of the Research and Development Building of Fisher-Price Toys in East Aurora, New York. Mrs. Lieberman's nursery school for 21/2 to 4Vi year olds is state licensed and is part of the Fisher-Price program carried on with the help of Dr. Jerome Kagan, noted Harvard psychologist and authority on behaviours of pre-school children. First Such School The school, believed to be the first such facility within the confines of a toy manu­ facturing company, provides free, unstructured learning situations for children from surrounding communities. It also provides toy designers with an opportunity to watch children work and play in natural surroundings. "We watch the children come into the environment, adapt to it, grow with it and -- specifically -- watch them PAGEj3-SUPPLEMENT TO McHENRY PLAINDEALER-FRIDAY., NOV. 23, 1973 Dr. Jerome Kagan, Harvard psychologist and Fisher-Price consultant, shown studying the pre-schoolers at play. He is author of "Child Development and Personality." play with toys that appeal to them," said Robert Hicks, Vice-President of Fisher- Price Research and Develop­ ment. He added, "It's much more advantageous for the child than the one-time shot where a mother brings the child, basically scared and dressed up, into a strange room where he is watched by unfamiliar people while he plays with a toy -- once." Further, the supervisors and designers can watch a child over a longer period. If they're trying to make a toy that a child is going to play with consistently--then they have to observe a child longer. The researchers talked spe­ cifically about the Play Fam­ ily House toy. Although it is primarily bought by mothers as a girl's toy, they found it was played with at least as much by boys -- but in a very boy-like way. "The girls re-arrange the furniture" said Mrs. Lieber­ man, "They'll take the moth­ er out and around and talk with her. They play with it as a little woman organizing her household. On the other hand," she added, "the little boys play with it as though they couldn't care where the furniture is. 4400 WEST ROUTE 120 MARKET PLACE SHOPPING CENTER BEAUTY SALON HOURS: Tues-Wed 9:00-6:00 Thurs-Fri 9:00-8:30 Saturday 9:00-6:00 STORE HOURS: Mon-Fri 8:30-8:30 Saturday 8:30-6:00 Sunday 10:00-5:00 New knittops! New plaid pants! Great new prices! 4 4 9 7" The prettiest l i tt le knit tops for pants and long skirts! Shirred and draped effects. Baby cables. And the classic turtle. All washable acrylic, nylon or polyester, S, M, L, 4.49 to 6.99. Plaid baggies! Cuffed or uncuffed and pleats! Brushed woven acrylic in 8-16. 7.99. \ t MftliMI CAM Go Long-forYour Home or Theirs Ounces-light jersey is femi­ nine and fun to wear instead of a pantsuit! Washable polyes­ ter in 10-20; the solid, 16.99; floral print with black, 18.99. Others in the group. Choose It and Charge It at Spurgeon's

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