Illinois News Index

McHenry Plaindealer (McHenry, IL), 5 Apr 1974, p. 35

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of romantic The soft new dresses and suits are a welcome change from all the classics and PAGE 16-SUPPLEMENT TO PLAINDEALER-FRI., APRIL 5. 1974 Ms. Fashion Aristocrat desires refinement Men's fashions The Spring '74 woman has to be a fashion aristo­ crat ... in these tight- money times, she can't afford to buy throw-aways. Only very special clothes will tempt her refined tastes. With her wardrobe of classics and basics, she already takes quality and function for granted. Now designers catch her with honey . . . with at­ mosphere -- an aura of luxury . . . with vanity -- the prettiest, most femi­ nine looks ever. They're directing her in lady-of-the-manor roles with overtones of Mrs. Miniver and Loretta Young . . . cleared out the trash from fashion . kept a look that is relevant today, yet full of romantic drama. The Spring '74 woman makes her deout in longer, graceful skirts, lean tops and roomy jackets, all carefully choreographed with the perfect accesso­ ries: brimmed hats; dis­ creet jewelry that blends with the clothes; a smaller more delicate shoe. Daytimes are for the softest dresses, for sepa rates that work in well- coordinated ways. Even­ ings are for romantic dreams in clouds of chiffon or clinging slinks. Classics melt down into soft suit looks. Colors are naturally "up": clear bright pastels, gentle bis­ cuits and creme, moody neutrals. Floral prints go to garden parties. The new Spring propor­ tion is full on top, slim below or vice versa. That's the "fashion math" this Spring. Big-skirts are familiar, but designers don't dictate any more; they give us tic fresl plenty of alternatives. What makes the "big" look really new is the light, un-cumbersome fabrics. The big top flies free over pants and slim skirts, day or evening. pants we've seen. Are pants out? No, siree! But those who are longing for a new dressed-up look that's super-feminine are really in luck this Spring! SHAPELY FABRICS Fabric choice is con­ sidered one way to alter appearance without changing measurements. The figure can "look" heavier in bold patterned dresses, thick fluffy fab­ rics and shiny materials. But flat, mat-surfaced fabrics slenderize shapes. Put new life into your spring garments . . . A SPECIAL LOOK for entertaining at home this Spring and Summer is what The Men's Fashion Association pre­ dicts men will want. The relaxed look comes out on top with this natural, polyester and rayon linen-look shirt-suit accented with dark brown topstitching. The semi-con­ structed suit is completed with cuff slacks and shirt styled cuffs. Keeping him c6ol is a green, brown and natural plaid, cotton short sleeve, button-down shirt. This and other American Scene '74 looks were shown at the Press Preview held February 6-10 at the Statler Hilton in Dallas with the Menswear Retailers of America Convention. This Easter, send a touch of springtime. The FTD HappyNest.™ YOUR EXTKATOUCHFLORIST Send Your EASTER CLEANING EARLY GEM DRIVE-IN-SERVICE CLEANERS 3004 W. Rte. 120-McHenry 385-2231 Jlocfzz Z 4. ̂ iMions: 1213 eNoiifi ^U&izcl <sM.c<zHenxu, fJdinois. 385-2300 Located on 3rd St., Just Off Elm Street in the Heart of McHenry . BUSINESS ON A BUDGET is the order for 1974. Here, the Men's Fashion Association suggests this natural woven suit of polyester, Irish linen and rayon to lit into a man's budget for his office wardrobe. The jacket is detailed with side vents and flapped pockets and covers a cream-colored poly­ ester and cotton woven stripe shirt. Accessorized with a raw silk tie with diagonal stripes in natural, brown and burnt orange and a dark brown belt, the outfit is completed with palomino tan slip-ons with side buckles and fringed flaps. The HappyNest-a quaint rattan, basket filled with lovely spring flowers or fresh green 2 plants. The basket comes with matching rattan handle and chain. So it can either be set on a table or hung in a window. Either way... what nicer way to say Happy Easter? Call or visit us today. _ We can send your gift almost anywhere. The HappyNest bouquet '15.00 ; planted, *12.50 THE ACTIVE MAN is emphasized in. Spring-Summer '74, according to The Men's Fashion Association; and, tennis is fast becoming the most popular way for men to keep their shape. This yellow and white stripe, polyester and cotton, short sleeve knit shirt displays a yellow collar and placket and is coordinated with matching yellow and white knit tennis shorts. Over top, is a light blue, orlon ribbed, shawl- collared cardigan guaranteed to make him a winner.

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