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MEN'S FASHION According to the Men's Fashion Association, the men's fashion scene for Spring-Summer '74 is geared to every man and every budget. It is an eclectic scene, made up of the most pop­ ular looks from decades gone by. namely, the thir­ ties, forties and fifties. The result is a look for every fashion taste with no sin­ gle trend greatly domi­ nating. Suit models will include the standard two-button, single-breasted type with moderate shaping; some with tailored shoulders, others with soft shoulders. Fabric emphasis will be on linen and linen looks plus madras, silk and silk look-alikes. In patterns, . plaids will emerge as the favored look. There will also be high­ ly styled west coast looks plus traditional models with natural shoulders in both two- and three-but­ ton styles. Vests will be seen with many of these suits. Sportcoats will feature bold plaids, checks and overplaids balanced by a wide choice of solid col­ ors, with white playing a strong role. There will also be many textured fabrics such as seersuckers, linen looks and nlisses. Slacks will come in dou­ ble-knits and warp-knits as well as woven blends of polyester with worsteds, cottons and rayons. Im­ portant fabrics will in­ clude linens, Madras and gabardines In giant plaids, glen plaids and many dif­ ferent checks. 'Shirt trend* Traditional shirts will feature oxford cloth. Col­ ors will be on the cool side in madrases, batistes, broadcloths and ging­ hams. "Comfort fabrics" such as knits ahd stretch wovens will also be strong. There will be a moderate trend towards the half- Sl66V6 In sport shirts, there will be many knits in both fancies and solid colors with choices of polo col­ lars, crew-necks, V-necks and boat-necks. Woven shirts feature linen-looks, ginghams, rough textured effects and seersuckers. Embroidered Western-style shirts will be very important along with baseball looks and shirts that are themed to tennis, boating and golf. There will be a wide selec­ tion of prints as well as plaids, checks and solid colors. Also noticed will be an upsurge of pullover models. Color comeback Solid colors will see a big increase in pastel shades including yellow and shrimp. Models will in­ clude straight legs, flares and even modified bag­ gies. There will also be a revival of Bermuda shorts. In topcoats, there will be a resurgence of authen­ tic raglans, tie-belt wrap­ arounds and polo coats. Fabrics will include gab­ ardines and camel hairs plus saxonies in checks and plaids. Raincoats will be short­ er with many models fea­ turing raglan sleeves. Plaids ana checks will supplement solid color tans, navy blues and whites and off-whites. Many of the more fash­ ionable coats will have harmonizing color stitch­ ing trims. Most noticed in dress shirts will be the big in­ crease in solid colors, in pale pastels and deep bright tones. In addition, checks- plaid and stripes will still be very popular. Surface Interest fabrics range from tone-on-tones ana white-on-whites to linen-types, satin stripes and ventilated weaves such as lenos and skip- dents. PAGE 17-SUPPLEMENT TO PLAINDEALER-FRI., APRIL 5, 1974 it's more than a style. . . DONEGAL DOUBLEKNITS... | EASTER TIME IS "OPEN SEASON*' FOR SPRING FASHION. 100% POLYESTER J DOUBLEKNITS IN SPORT COATS, SLACKS, & SHIRTS i TO HELP YOU WELCOME IN THE NEW SEASON SPORT COAT (IN WHITE) $45 SLACKS (BLUE OR GREEN).... $25 SHIRT (BLUE OR GREEN).... $17 . . . . it's o lifestyle by ....tk Atwifotoeit 1214 N. Green St, McHenry