PAGE -SUPPLEMENT TO McHENRY PLAINDEALF.R-VVED., JULY 31, 1974 How 'energy shortage' can change things when going to buy a carpet The energy shortage may not necessarily mean that color selection in car pet will be any less than what it has been in recent years. It also may not nec essarily mean that deliv eries of carpet will take any longer than what the American homemaker has become used to. Both predictions come from Ian McMeekin, de signer for Burlington House Carpets, who added qualifications to each statement. To put the question in context, it should be rec ognized that 96% of all carpet manufactured in the United States is made of synthetic fibers, which are derived from petro chemicals that are de pendent on supplies of raw petroleum feedstocks. So, if people are running out of gas on the expressway, carpet mills are also run ning short of nylon and polyester, two of the most in-demand man-made fi bers that are used in car pets. As a designer for a divi sion of the world's largest carpet manufacturing company, Mr. McMeekin was asked how consumers would feel the effects of the fiber shortage. Would prices go higher? Would carpet still be available in literally hundreds of col ors? Would the shortage slow the pace of technical advance that in the past few seasons has produced TAK-dyeing, continuous dyeing, and the cut-and- loop shag? How long would a. consumer have to wait for delivery of carpet after she selects it in the store? "Carpet mills -- based on how secure they are about their supply of fiber -- will make the decision to shorten color lines or not," Mr. McMeekin said. "A company that finds itself in short supply will not stop making carpet in greens and golds or rusts, which are very popular. Colors that could be hard to get would be accents like plum, pink, or even gray; and it could be a long wait for peach. "At Burlington House we have not shortened color lines, but will introduce a collection of new broad- loom carpets in a range of colors that is just as broad as it was a year ago. In addition, we are adding new colors that are fresh, original accents, like suede, ruby, and lemon chiffon. "Prices will probably climb later in the year as cost increases are passed on. But right now, carpet is a bargain for the con sumer. It's one of the few things I can think of that is selling for 1954 prices," the designer said. On the subject of inno vation in design, Mr. McMeekin said that the shortage would force car pet mills to broaden their search for new materials and new methods of man ufacturing "This is no time to pro duce look-alike carpets," he said. "Carpet is a fash- Ion business and consum ers shopping for carpet this season will see the re sults of some genuine and significant technical ad vances, some of which have come as recently as four months ago Prints that can't be told from woven Axminsters and in creasingly sophisticated color plants are things to look for." On the subject of deliv eries, Mr. McMeekin had this word of advice for consumers: "When picking a carpet in the store, ask where the carpet is in stock. If the rfctaiLstQre.fcas .it in the •store's own warehouse, or . THERE'S NO SHORTAGE OF ENERGY among the design ers at Burlington House Carpets, now introducing a collec tion of new broadlooni carpets, such as the carpet shown, in a range of new colors, that are fresh, original accents, like suede, ruby and lemon chiffon. 'Fresh' tips for packing clothing If you're responsible for "putting-it-all-together" before a business or pleas ure trip -- here are a few extra tricks to keep suits in perfect order, shoe shines in high gloss, and clothes in wrinkle-free form. if the carpet is in stock at the warehouse of a dis tributor located nearby, you're on safe ground. De livery should be within the week." The Burlington House designer also offered this tip on "how-to-buy" for homemakers shopping for carpet this season. "Take a careful look at the sample in the store," he said. "Look especially hard at the construction of the yarn. If two ends are plied together and the yarn is twisted, that's an indication of good quality. Plied, twisted yarn gives better performance, and carpets which are made this way will keep their good looks longer." Start with the right size suitcase. A case too small will result in overcrowd ing and wrinkling and who can blame the most permanent of permanent- press clothes for crum pling under such stress? If the case is too large, everything will rattle around with even more serious consequences. keeping clothes fresh What goes inside the suitcase, along with clothes, is also important To keep clothes extra- fresh, bring along a port able steam brush for im mediate spruce-ups. A small, easy-to-use tube of K2r Spot-lifter should always be packed to take care of emergency spots and stains. In fact, it's a good thing to include in the briefcase, car glove compartment and office, too Just spread K2r onto the spot, let dry to a fine white powder, and brush. Crisis avoided. If you are packing extra shoes, put them in plastic bags to keep them from soiling clothes. 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