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PAGE 10- SUPPLEMENT TO THE McHENRY PLAINDEALER-WED., JAN. 29, 1975 J 9 9 Modern electronics industry revolutionized entertainment Reverse inflation: sight-sound prices • decline over the years N The electronics industry -- which made possible space travel and the com-" puter as well as radio, tel­ evision and stereo -- is a little more than 50 years old. It started with radio in 1920. The first radios were crystal sets, which reward­ ed the listener with a little scratchy music in his ear­ phones, if he was fortu­ nate, Today, radio is more popular than ever; Amer­ icans now buy about 50 million a year. After World War II came the electronic product which revolutionized American life -- television. At just about* the same time, FM radio broadcast­ ing began, bringing new fidelity in sound reproduc­ tion. The most significant postwar electronics mile­ stone was the invention of the transistor at Bell Tele­ phone Laboratories in 1947. The first major consumer electronics product to use solid-state technology was the transistor radio, in­ vented in the United States and introduced in 1954. The year 1954 also saw the start of color televi­ sion. And in 1958 stereo phonographs and records were .introduced. Stereo came to FM radio in 1961. The popularization of tape recording came in the mid-'60s with the intro­ duction of cassette and cartridge instruments. Two more channels were added to stereo in 1971, with the introduction of four-channel systems. And in 1972 the electronic cal­ culator became a consum­ er product. rTTTTTTTTTIl I I I I 111I ) 11 |||(|] ̂ |^IlllJilUUiiUlUHI MI I I I I I Mlll'lIPIIj mnars While almost everything else has been going up, the price of sight and sound equipment has declined almost steadily for more than a generation. The Consumer Price In­ dex, official barometer of inflation, provides some eye-opening figures. The cost of all consumer prod­ ucts and services -- the items which make up the average family's cost of living -- has more than doubled since 1953. During the same period (through December 1973), the Index shows the cost of radios in the family budget actually declined by 24 per cent, while tele­ vision dropped by 43 per cent. At the same time, the products have been im­ proved so that the home electronic item purchased today for less money is usually vastly superior to its higher-priced counter­ part of a few years ago. In .1950, for example, a black-and-white television set with a bulky round 16- inch picture tube cost $300 and up. It had no solid- state components, its con­ trast and brightness were severely limited, and it re­ quired an outdoor anten­ na. Today, a 16- or 17-inch black-and-white set, with all-sol id-state .compo­ nents, a full-year warran­ ty on labor and parts, built-in antenna and more detailed picture on a rec­ tangular screen, may be purchased for less than $125. • ^ When color television was introduced in 1954, a set with a 15-inch round glass tube providing a 12- inch pumpkin-shaped pic­ ture sold for $995. It was difficult to tune and be­ cause of its dim picture had to be viewed in near- darkness for best results. It's the same story in radio. The first transistor radio was introduced in 1954 at $49 95. Better-per­ forming sets are available today for less than $10. A portable, battery-op­ erated cassette recorder cost about $50 in 1963. Better, more sensitive ones now sell for less than $30. TAPE DECK -- The mechanism which pulls tape past a record or play­ back head, including the head itself and the metal plate which holds it to­ gether. A tape deck can be either open-reel, car­ tridge or cassette; it con­ tains no loudspeakers of its own, and usually no amplifiers. A PLACE FOR CASSETTES, and every casaetle in its place is the "neat-as-a-pin" feature of the music tape's Stak-Pak. Home recordists find the small chests of drawers look and function well in living room stereo centers. Sl'ak-Paks are available alone and containing music tape cassettes. It's good housekeeping- tapes that stack neatly STRETCH YOUR DOLLAR AT MARC HOME DECORATING DURING DOLLAR DAYS! PU*CHA $ % super Ravings at. CLXC cH orris. ^J^zcozatLng, line. OOC 11 AA 4400 W" RTE* 120 385-7100 McHENRY MARKET PLACE SHOPPING CENTER BOLGERS DRUG STORE 1259 N. GREEN ST. McHENRY JANUARY 30 - 31st - & FEB. 1st WHILE QUANTITIES LAST SELECTED GROUP WOMEN'S COLOGNE & COSMETICS 25 % 0FF COSMETIC PUFFS BAG OF 200 49 I DESIGNATED VELOUR AND TERRY FINGER TIP TOWELS PRINTED TOWaS, TANK SETS, UD C0VKS, RUGS. TUMBlfR-SOAP COMBINATION ASSORTED PLASTIC TUMBLERS SHOWER CURTAINS ASSORTED PATTERNS & COLORS - LIMITED QUANITITY REGULAR JJTOCK 20* off SHOWER CURTAINS & WINDOW DRAPES LINEN RN6GR TIP TOWELS COUNTRY FLOWER - PORCELAIN SOAP DISH AND TUMBUiR SET VINYL TANK SETS Including matching 50* off tissue box PLUSH-0N «P» ft. Self adhesive decorating fabric 24" ALL CHRISTMAS SOAP .34 PRICE MON-THURS 9-5 FRI. 9-9 SAT. 9-5 3012 W. RTE. 120 McHENRY East of New Bridge FREE PARKING 385-0048 Complete planning & & installation, fixtures and accessories. Have you ever faced with frustration the prospects of storing your collection of recorded tape cassettes? Here's one way it can be done in a totally unobtru­ sive way: Blank recording cas­ settes in pairs are now available in small, black, plastic drawered units which can be snapped to­ gether to form a minia­ ture chest of drawers. Now home recordists can free themselves from un­ sightly shoe boxes and all those cluttered nooks and crannies previously used to store an accumulation of cassette tapes. Book­ shelves, etageres and cus­ tom-made wall units can once again assume an or­ dered and attractive ap­ pearance in the living room. Delighted consumers are pleased to find that a dou­ ble grouping of ten stacked drawers functions freely as bookends for an assort­ ed collection of cookbooks, scientific magazines. Or whatever. And the low, decoratively neutral pro­ file of the stacked units blends with most room settings. Moreover, each drawer can be marked for identi­ fication by means of per­ forated blank cutouts that can be inserted in twin slots in the drawer fronts. Blank forms are also in­ cluded with each set of cassette tapes so that the home recordist can label the insides of the drawers as well. This facilitates ac­ curacy in storing the right tape in the right drawer for finger-tip retrieval. Cassettes also carry blank labels on either side for "side-one," "side-two" identification of recorded music. The drawers -- called Stak-Paks -- are part of the packaging that accom­ panies a new blank record­ ing tape from the mag­ netic products division of Capitol Records, Inc. The tape, known simply as the- music tape, is a low-noise, high-output recording me­ dium. It offers the home recordist professional- grade tape that allows him to record his favorite' sounds with the purest of fidelity. The music tape is based on a ferric oxide formula­ tion that utilizes the latest technology in the field of magnetic particles and coating formulations. This new premium recording tape provides the utmost in performance by extend­ ing the frequency response of any tape recorder. And a special carbon backdat­ ing ensures easy, jam- proof movement of the tape within the cassette housing. The tape is also available as open reel and 8-track cartridge. Tape buffs record TV themes Many people love the theme songs of their fa­ vorite (or maybe even le^st favorite) television programs. Some tape buffs I PHILLIPS MILK OF MAGNESIA REGULAR FLAVOR { REG. 1.05 79 MODESS REG. 12 REG. 75' 49* ii CONTAC 10 CAPSULES REG. 1.79 99* Jl. CHLORASEPTIC 12 FLUID OUNCES REG. 1.98 S119 ST. JOSEPH ASPRIN FOR REG. 43' 29' CHILDREN i! SELECTED GROUP ALARM CLOCKS 50% OFF REGULAR PRICE HUDSON VITAMIN C TIME RELEASED 500 MG. REG. 4.49 SAVE >1.00 $049 HUDSON VITAMIN E-TW0 E-F0UR E-SIX BUY 2 GET ONE FREE ANACIN 100 & 200 SIZE REG. 1.67 REG. 2.38 $ J 19 $198 i SPECIAL ASSORTMENT MEN'S COLOGNE 25% «w NORWICH ASPRIN 250 TABS $ I I 9 ASH TRAYS 1 5 * * CHECK OUR DYNAMITE DOLLAR DAY PRICES! I NO REFUNDS NO LAYAWAYS DOLLAR DAY SPECIAL -ANY COAT _ _ _ I •wohS 40%wr SKIRTS SLZES^J^JVOOL^^^UROY _265--3°° RACK OF DRESSES SIZESJM5. 3 °° GROUP OF PANTSUITS JESL-22 1 5M RACK OF DRESSES 500 BODY SUITS 3"-4" BODY SUITS S5K.12-J6 bM BODY SHAPERS _sESii4I 600 BRA SLIPS SIZESJ2-38 2" PANTY GIRDLES l98 BRA'S .3i"i2 227 DRAPERY FABRIC- ™5EJ5' DRESS FABRICS 50%°" BOYS P A NTS--------3--------------S^--c----------- 2°° PAIR MEN'S WORK PANTS__jyA>§.TsizEs_28;29^o 2s0pair MEN'S WORK PANTS J!5Si8-5l 3°%® BOYS CARDIGAN SWEATER J£EI£only 200 LONG EVENING DRESSES SIZES 8-52 STREET DRESSES SIZES 8-20 STREET DRESSES SIZES 14% - 24% NO REFUNDS NO LAYAWAYS /Rcaetdcde OutCet 1402 N. RIVERSIDE DRIVE 385-5900 McHENRY, ILL. have taken to recording TV program theme songs as a sort of hobby. It gen­ erally requires a special adapter which allows you to hook into the TV sound without outside noise in­ terference. It also requires patience -- network an­ nouncers often interrupt theme songs! Stereo line is salute to bicentennial Saluting the upcoming United States Bicenten­ nial, the 1975 Magnavox console stereo line pre­ sents an exclusive "Spirit of '76" collection of four authentic Colonial furni­ ture reproductions. The commemorative " '76" consoles contain ad­ vanced audio equipment in a combination of classic, enduring furniture designs and 20th Century elec­ tronic engineering. In the series are a Blan­ ket Chest, Dry Sink, and pedestal Spice Chest, all reminiscent of New Eng­ land pieces from the early and mid-18th Century, and the more formal, pa­ trician Queen Anne style four-drawer chest. The Blanket Chest, Dry Sink and Queen Anne con,- sole all include stereo ANfa| FM radio, record played 8-track tape player, built- in matrix four-channel decoder and four speakers, for excellent sound repro­ duction. The Queen Anne console has a tip-out front panel for easy access to the audio components inside, while components in the Blanket Chest are quickly reached through the tra­ ditional lift lid. For the tall Spice Che?t in pedestal form, compo­ nents are a stereo AM/FM radio, 8-track tape player with tape storage space and matrix four-channel decoder. The Queen Anneconsole is a replica of an original design by John Goodard, faithfully reproducing the curved-knee cabriole legs and graceful sculptured lyase. Both the Blanket Ch^t and the Dry Sink haire painted Pennsylvar/ia Dutch motifs. The Spice Chest i^ a space saver as well as a replica of early cabinet­ maker furniture. Standing 431/2" high, it takes up only a little more than a square foot of floor space. 1 I