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PAGE 16 - PLAINDEALER-WEDNESDAY, FEBURARY 5 1975 EDITORIALS About Unemployment Many in our own McHenry community are joining the unemployed throughout the nation. One of the character traits which made this nation the strongest in the world was the work ethic so strongly embedded in pioneer America. Men and women in the early history of the nation often worked hard, for long hours, at any job they could get. Thankfully, unions and government passed laws protecting workers came along and conditions improved. More laws were passed to provide emergency help--from the government (which is other workers)--for those caught in a crisis where work was unobtainable. Well and good. As the federal government and states provided more and more benefits, the idea grew that an individual is entitled to a certain minimum income, whether he works or not; the idea and custom of drawing welfare, or unemployment compensation, captured the fancy of more and more. In any society there are some who will never work--the chronically lazy, those lacking ambition, derelicts, addicts, &c. There are others on the borderline--who will work just enough to eatand survive, but who may not if welfare is available. Of late millions have grown to accept the ideacthat there is no work for them if a job in their classification isn't available. Many of these Americans prefer to draw whatever they can get free from government rather than do work not their preference. Others refuse to move to a job. No one should be opposed to welfare and unemployment compensation in cases of need. However, in the current recession, many need to be reminded of the early American spirit, a "can do" spirit which usually translated into taking the first job that came along in time of crisis and doing the best one could with it. Wallace In '76 cV° HOUGHTON HEATING • Air Conditioning • Gutters PHONE 385-5476 McHENRY EARL R. WALSH & JACK WALSH INS. F i r e , A u t o , F a r m , L i f e R e p r e s e n t i n g RELIABLE COMPANIES 4 4 1 0 W R t e 1 2 0 , M c H e n r y 3 8 5 3 3 0 0 DENNIS CONWAY A U T O L I F E F I R E State Farm Ins. Co. 3 3 1 9 W . E l m S t . M c H e n r y , I I I . 3 8 5 7 1 1 1 Farm Equipment George P. Freund.lnc. Case - New Holland 4102 W. Crystal Lake Rd. McHENRY Bus. 38S0420 Res. 385-0227 McHENRY HOBBY SHOP FOR ALL YOUR MODELING NEFHS 3318 W. Elm (NEAR RIVERSIDE DR. McHENRY) 385-7122 DR. LEONARD B0TTARI 1 3 0 3 N . R i c h m o n d R d . , M c H e n r y E y e s e x a m i n e d C o n t a c t L e n s e s G l a s s e s f i t t e d W o n , T u e s . T h g r s , F r i , 4 6 p m T u e s , T h u r s , F r i 7 9 p m S a t . , 9 : 3 0 t o 3 0 0 P h 3 8 5 4 1 5 1 o r 3 8 5 2 2 6 2 McHENRY LETTER SERVICE P a g i n g Service N o w Avaitat M i m e o g r a p h i n g T y p i n g A d d r e s s i n g M a i l i n g L i s t s 3 5 0 9 W . P e a r l S t . , M c H e n r y P h 3 8 5 0 2 5 8 ; 3 8 5 8 0 2 0 M o n d a y t h r u S a t u r d a y McHENRY COUNTY OFFICE MACHINES S A L E S S E R V I C E 4 R E N T A L S - M o n S a t 9 5 : 3 0 F r i d a y t i l 9 0 0 9 3 G r a n t S t . , C r y s t a l L a k e P h 4 5 9 1 2 2 6 l l R E L L I RADIAL TIRES FOR ALL CARS Europa Motors Inc 2 3 1 8 R t e . 1 2 0 8 1 5 - 3 8 5 - 0 7 0 0 ED'S STANDARD SERVICE EXPERT TUNE-UP ATLAS Tires, Batteries, Accessories QUALITY American Oil Products • PH. 385-0720 3817 W. ELM .STREET + RADIATORS • Cooling System Specialists • A/f? CONDITIONING • Trailer Hitches Fabrication it STEEL SALES * Welding & Ornamental Iron • Frozen Pipe Thawing S ADAMS BROS. McHenry (Next to Gem Cleaners) iCkmuttl M at our new i Important Correspondence Accounting Records Invoices & Statements Project/Product Specifications TiyThis Convenient New Service Soon! McHENRY PRINTINGSERVICES quick-action copy center. Inventory Sheets Order & Bid Forms Catalog Sheets & Bulletins Promotional Letters & Flyers 3909 W. MAIN 385-7600 AWNINGS & PATIO AND COVERS • ENCLOSURE!. 344-1117 (BigxbOB roalsen UENTUM ENTERPRISES If a recent Gallup Poll of last month is accepted, Alabama Governor George Wallace wouldn't run much of a race against President Ford in 1976. The poll showed Senator Edmund Muskie and Henry Jackson doing better. Wallace ran even with Ford in the South but trailed in all other sections. The President ran far ahead of Muskie and Jackson in the South; he split the East with Jackson and the Midwest with Muskie, and trailed both in two sections of the nation. The poll indicated both Jackson and Muskie would run Ford a close race today. If accepted, this adds weight to the argument many feel bars Wallace from any real chance at the Democratic nomination--doubt that he can win a national election. (No one living in Dixie not already President has been nominated since the Civil War.) • Wallace faces another almost insurmountable hurdle at the 1976 convention--if he participates. The party is now in the hands of liberals, and although Wallace is--unlike his image--liberal enough in many areas, he's not liberal enough'to be accepted by the now-dominant faction of the party. - « Before Kansas City, when many thought the new party leadership was again "Old Guard," it was speculated that Wallace might have an outside chance for nomination. But the mini- convention in Missouri showed clearly the George McGovern philosophy (and many of his backers) are in the saddle in the Democratic party today. , , Thus it would seem less than realistic for George Wallace to entertain any real hope to win the Democratic nomination next summer; if that is accepted as a logical conclusion from recent events in the party, the chance of another third-party bid by Wallace is increased. To avoid this, there has been a conspicuous wooing of Wallace by Democrats in the last three years. In 1972 Wallace elected to run in the Democratic primaries. But one suspects he might have gotten the message from Kansas City. A. G. Edwards & Sons, Iru}. Weekly Market Review The market roared ahead this past week and leaped, on record volume. Into new recovery highs for the Dow Industrials helped by the IBM ruling. This dramatic performance raises two questions for all of us: (1) Why and (2) What should one do now. In our opinion, the non-specific, amorphous explanation is that stocks were ready to go up. This means that after years of pounding and a steady barrage of bad news and more selling from November to early December of 1974, stocks were so sold out that they were in a position to respond to any improvement in psychology or fundamentals. The major psychological change was some growing confidence that just maybe our nation will survive the current severe recession and recover some day. Fundamentally, the chief easy-to-use XEROX" equipment! Businessman's Corner LET'S TALK ABOUT NEWSPAPER ADVERTISING Presented to you by Tom Miller Adv. Mgr. SHOULD AN ESTABLISHED BUSINESS ADVERTISE REGULARLY? Newspaper advertising is probably one of the most misunderstood subjects in the world, with numerous mis­ conceptions about it being passed down from father to son for generations. One such erroneous thought still prevailing, though it may have held a measure of truth at one time, is that there is no need to advertise in your newspaper if your company has been in business for several years. Nothing could be further from the truth today! The wisdom of saying, "everyone knows I'm in business because I've been here so long," has long passed. To prove this point very emphatically, a businessman needs only to take the time to check with utility companies, to find what percentage of the population moves from place to place during just one twelve month period. Nationally the average is over 30%. This means, if you don't advertise in your newspaper regularly, almost one third of the population in your community may be a long time hearing about the benefits of buying from you, and an appreciable number of these will probably never set foot in your estab­ lishment. Isn't word-of-mouth advertising the best kind? It surely is, and if you could buy word-of-mouth advertising you'd surely have it made business-wise. But, approaching this theory with all due regard for human nature, it is safe to say that for every 100 happy, satisfied customers you have, only one will ever open his mouth to tell another per­ son about you! You could starve to death waiting for this type of advertising results! But you're not starving? Of course you aren't if you've been in business for a long time, or bought out a going business when you started. However, do you want to stay at your present business volume level from now on? If 30% of the population is moving every year, don't you stand to lose some of your old customers? Wouldn't you like to replace those lost with new customers? A progressive businessman would surely want to increase business every year, if at all possible, or at least avoid sliding backward. No way can this be accomplished in today's fast changing market without newspaper advertising! Some businessmen actually think that spending money for advertising is like gambling; you place your bet, throw the dice, and maybe you'll win, but mostly you lose. Wh^le this may be a humorous analogy it certainly is without basis in fact. Advertising, though not a science in the true meaning of the term, does have certain ingredients that must be applied to achieve the desired results. And, without a doubt, one of these ingredients is regularity! This fact is more important now than it has ever been due to the spiraling inflation, unemployment growth and the increased reluctance on the part of the consumer to buy at any price. Today people actually sit down to go through their newspaper for the definite purpose of reading the ads to find the best buys. If your advertising does not appear regularly in your newspaper you are missing a golden opportunity to bring in NEW customers, and remind your old patrons of the pleasant buying experience they have had with you in the past. The~businessman of modern times must recognize that buying habits are either non-existent or change rapidly, in "this highly mobile society we live in. It is not unusual to drive many miles just to shop at a business establishment that is having a special sale event. Yet, the very same items that are on sale miles away may be just as good a buy at your place of business, but if the local buying public doesn't know this you will surely miss out on their busi­ ness. The businessman who stays abreast of changing attitudes and buying trends, through the use of logical, well written and regular newspaper advertising, will be many sales ahead of the die-hard who keeps telling himself he has been around long enough that everyone knows where he is and what he sells. Obviously this kind of thinking belongs in the attic with grandma's picture album! By J. Austin ' NEXT WEEK: NEWSPAPER ADVERTISING - WHAT IT CAN AND CANNOT DO. COME ALIVE IN 75.. NINE ... SEVEN iHRee . I***"'" impetus, we believe, has been the sharp decline in short term interest rates. No one can be sure why some investors, out of the blue, have started to do the classic discounting of better business to come. We found the state of the union message disappointing and certainly the response from leading congressmen has given little to cheer about. Perhaps it was because the president and the congress at least recognize that the economy is in a mess. Historically, some sense of economic leadership from Washington has been enough to help us muddle through despite ever-recurring economic policy mistakes. Fortunately, business cycles seem to simply mend themselves. Fundamentally, action by the FED and our business slump have combined to push down short term interest rates to levels where they no longer are tough competition for investable dollars - short term treasury bills under 6 percent are bullish. What do do now after a dramatic up- move gets the market ahead of itself is, as always, a tough question. In our opinion, the market has been acting very well for weeks, stocks are still very cheap and momentum has shifted to the upside. Thus, assuming continued support from the money market and normal corrections, we lode for stocks to trade higher short term. There are still lots of doubters around and this can help keep the rally healthy. However, the bears have very valid worries: Dramatic corporate earnings declines; probable dividend cuts; inflati&i pressures growing out of fiscal-monetary stimulation; possible Middle East war. For the moment, these uncertainties are being ignored. We would caution all. However, that as stocks go higher these problems become more important. PUBLIC PULSE (The Plaindealer invites the public to use this column as an expression of their views on subjects of general interest in our community. Our only request is that the writers give - signature, full ad­ dress and phone number. We ask too, that one in­ dividual not write on the same subject more than once each month. We reserve the right to delete any material which we con­ sider libelous or in objec- tional taste.) TODAY'S EDUCATION Editor: Parents, do you know what is going on in your child's school? Someday if you just walked into a school to observe what is happening, you might be surprised. It's time you became concerned with your child's schooling and voicing that concern. "Are you satisfied with all these new systems? Can you help your children with their homework? Do you know where your child stands as far as grades go? I am a 1974 graduate of McHenry Community high school, a "B" average student, and I feel that I could have learned more if I had been taught with the traditional system without the packets, mods, and all the nonsense schools now have. Teachers may think it is great, but how would they know? They didn't learn with these systems, I did, and I think it is no good. I feel it is hurting more students than it is helping and it seems to be getting worse. Now they are bringing this nonsense down to grammar school levels. I don't think many high school students can handle it. How is a child in grammar school going to? The new ways of teaching are so confusing, I sometimes am not able to help my brother and sister in grammar school with their homework and I am more familiar with the new ways of teaching than you parents. How can your children learn and survive? I think it is time parents voiced their opinions and trv to get the schools in this J * * * * * * * * * * i * * * * * * * * * * * * * * * * I i„ * > * * Are You New In McHenry Area ? •••••••••• Do You Know Someone new? WE WOULD LIKE TO EXTEND A ROYAL WELCOME TO EVERY NEWCOMER TO OUR AREA ! ! ! ! ! SENIOR CITIZEN'S CORNER* HELPFUL IDEAS FOR SUCCESSFUL RETIREMENT WOMEN PENSION SECURITY The new Employee Retirement Income Security Act should prove especially beneficial to wives. Employers are now revising present pension plans to meet the new standards. Women who are working wives are aided through the "vle^Un^lL and "portability" proviiions of the act. Vesting provides that part- time workers, with at least 1,000 hours of service a year must now be allowed to participate in a company's pension plan. Once covered they remain qualified as long as they work 500 hours a year. If a worker leaves a company and is rehired-such as a woman taking time off to have a child - she will now be credited with area back to teaching! If you're concerned at all about your child's future, let teachers and schools know your feelings. Maybe something can be done! Janet Pollock 1706 N. Court Street McHenry SUPER MAN? Dear Editor: The other evening we who were tuned in to the news on TV were treated to the fantastic fact that the director of our 'esteemed RTA' had been voted (or awarded?) a salary of $82,500 a year. Now I know there isn't a thing I can do about it except yell and object and stamp my feet, but I have to think that at this salary, someone must truly consider Mr. Pikarsky to be a direct descendant of God Almighty. If this man -- and he is only a man with feet of clay the same as all of us -- works 364 days and twenty-four hours a day, this amounts to a super human 8,636 hours and he will still be getting almost $10 an hour. Even the President of the United States doesn't make this kind of money. Well, it's my money, and your money, and I don't know about you, but I don't think Mr. Pikarsky or any other plain did human being type man is worth that kind of mon^y. Especially when all he does is talk, and unconvincingly at that. Frankly, I could care less if a bus runs in Chicago or not. I can't put my car away because I'm miles from anything the RTA can think up. I have to drive to where anything is at, even 'dial-a-bus'. That's one of the biggest jokes I ever heard. Ridiculous! The whole thing - RTA, Mr. Pikarsky, his salary, the board -- everything. What kind of nuts do the people of this board take us for? Thanks for letting me ex­ plode ! Gloria Cassell (Since Mrs. Cassell wrote her letter Mr. Pikarsky cut his salary to $72,000). THE JOHNSBURG SCHOOL Dear Editor: In the Jan. 29 edition of the Plaindealer, Richard Kemmer made serious allegations and * * X * * * * * * * * * * * * * I * * * CALL JOAN STULL DORIS ANDREAS 385-5418 385-4518 mm WELC9KE X vv % J KNOW YOUR AREA-ROYAL WELCOME DOES IT BEST * * * * * ,* * * * * * * * * * * * * *, any prior work for that com- P Portability rules provide that a woman who moves aru* changes jobs when her husband is forced to a new location may leave credits with her old company. She is eligible for benefits when she reaches that company's normal retirement age. Widows are aided under the reforms, too. The survivor s annuity must now'be at least 50 percent of the participant's. The husband may still elect to take his entire pension. If he does not, the widow will still receive an income from the pension. Also, widows may collect if the husband dies before actual retirement - but after reaching his early retirement age. inaccurate statements that must not be left unanswered. It is unfortunate that Mr. Kemmer does not take time to properly research his subject before publishing his opinions in the newspaper. A simple telephone call to me or a visit with the student editorial board of the Johnsburg Journal would certainly have helped to clarify his many misconceptions about the student publication. On Jan. 10, Scott Dixon, student editor of the Journal, replied in the Plaindealer to a letter written earlier by Mr. Kemmer. In his earlier letter, Mr. Kemmer charged that the school board and ad­ ministration were 'misusing' the Johnsburg Journal to promote the building of a high school in District 12. Scott tried to set the record straight by publishing the facts. Now Mr. Kemmer suggests that Scott Dixon is a pawn, being manipulated by his teacher and the school board in an 'unscrupulous pedagogical' way. Not only does Mr. Kemmer refuse to admit his mistakes, he demonstrates his lack of faith in both the in­ telligence and decision-making capabilities of our young people. It is time to distinguish between fantasy and fact. 1. Mr. Kemmer writes, "In the case of the Dixon letter, the administration has used a student to promulgate the fallacious contentions sup­ porting its views." • The real facts are: (a) No Johnsburg ad­ ministrator knew that Scott Dixon was writing a letter to the Plaindealer until after the fact. How, then, could the administration have "used" Scott? (b) The idea to reply to Mr. Kemmer's letter came from Scott himself. (c) Nowhere in his letter did Scott support the idea of a high school for District 12. How, then, can it be said that Scott is supporting any views? (d) Nowhere in his letter did Scott "promulgate fallacious contentions". Every statement Scott made can be verified as absolute truth. 2. Mr. Kemmer writes, "According to Dixon, 'Board members and administrators do not control the content of the Johnsburg Journal.' This statement is riduculous, and the administration should not be permitted to hide behind it to escape its responsibility for what appears in the newslet­ ter." The real facts are: (a) The Johnsburg Journal is not threatened by censorship or administration control? At no time has the board or superintendent ever applied any pressure to either print an article or not print an article. Mr. Kemmer does not give any specific examples of the board trying to influence the Jour­ nal's contents because he can't. There has been no interference. The Johnsburg school board believes in giving students real responsibility. The bogr^Jms always had faith in the mature judgement of Journal editors. (b) The Journal policy manual, written by Scott and members of his staff and adopted by the school ad­ ministration on Sept. 13, 1974, states, '^..control of the newspaper's content shall rest with the student editorial board, and staff members shall have the authority to write about anything they want for publication..." (c) In every issue of the Journal, the following statement is printed on the editorial page: "The opinions expressed in this newspaper are not necessarily those of the school or its student body.'vThe opinions are those of the Journal's editorial staff. ( d ) F e d e r a l c o u r t s h a v e ruled, "The School corporation shall not prohibit publication of articles in official school newspapers on the basis of the subject matter or terminology used unless the article of ter­ minology used is obscene, libelous, or disrupts school activities." It appears then that primary responsibility for the newspaper's content rests with the students. Therefore, how can Johnsburg administrators be accused of escaping their responsibility? 3. Mr. Kemmer writes, "The Dixon letter also claims that publication of the Journal 'does not cost taxpayers one penny.' This is incorrect, for the arguments supporting it o v e r l o o k o v e r h e a d , moderator's salary, and other expenses." The real facts are: ( a ) M r . K e m m e r m i s q u o t e d Scott. What Scott actually said was, "...by the end of the year the Journal projects it will end up in a slight profit and will not cost the taxpayers one penny." ( b ) T h e J o u r n a l s p o n s o r d o e s not receive either a salary or released time for his respon­ sibilities with the school paper. He is paid a regular teacher's salary for teaching journalism. It would be the same with or without a school paper. I have been faculty sponsor of the Johnsburg Journal for six years. I have always protected the students' right to make and implement their own decisions concerning the newspaper and its content. I have never in­ terfered or allowed anyone else to interfere with this in­ strument of student expression. The editors of the Journal are independent thinkers. The students control the paper. They have made the Journal an award-winning publication that has received national recognition. I do not know the source of Mr. Kemmer's misin­ formation. I certainly would like to know. One thing is certain: Unless Mr. Kemmer takes greater care in verifying his information, it will be difficult for informed persons to accept his statements as being credible. Randy Swikle, Faculty Sponsor The Johnsburg Journal Icing refers to the ac­ cumulation of a deposit of ice on exposed objects. The ice may be dense and clear-or white and opaque. Icing can be produced by water vapor as frost or by droplets from the air freezing on impact. K0ENEMANN Country Made Sausages, Hams and Bacon GERMAN IMPORTS AND CHEESES A Full Line Of Delicatessen L- Just east of Rt 12 815-385 6260 vOLQ a