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\ SECTION TWO - PAGE SIX PLAINDEALER - FEB. 19, 1975 EDITORIALS Have A Heart The American Heart association continues its national educational campaign to create public awareness and recognition of the early signs of heart attack. v Since heart attack is the greatest killer in the United States (more than 660,000 deaths annually), all should be interested in telltale signs which give the first indication of its approach. The AHA says the most common warnings are (l)-Prolonged oppressive pain or discomfort in the center of the chest; (2)-Pain radiation to th« shoulder, arm, neck or jaw; (3)-Sweating accompanying the pain, perhaps nausea, vomiting or shortness of breath. These symptoms, the AHA says, often subside and return at a later time. Those experiencing the symptoms should call a doctor at once, because the first hours of a heart attack are often the most critical, and the time in which the most can be done to limit damage. The AHA campaign is set for February but awareness of warning signs of heart attack should be stressed twelve months a year; executives between the ages of 35 and 64 are most vulnerable, but all in that age bracket are highly vulnerable. Bad Precedent A jury in Washington, D.C., recently decided to award each of some 1,200 protestors, mostly college students, $10,000 each in damages because they were arrested as anti-war demonstrators wrongly, on the steps of the Capitol in 1971. The decision is being appealed. Mass or mob gatherings are difficult to control. When to arrest demonstrators, and which ones to arrest when disorders are created, are very difficult decisions. The answer is not to reward masses of people with lush financial payments (one suspects this award will be overturned in a higher court). That will only encourage demonstrations. The answer is to make it clear to law enforcement officers on what grounds demonstrators can be arrested. A token payment or award may be in order but, assuming both sides acted in good faith, jagkpot prizes, en masse, are very bad precedents. Businessman's Corner LET'S TALK ABOUT NEWSPAPER ADVERTISING Presented to you by Sam Zito S a l e s R e p . SHOULD YOU PREPARE YOUR OWN ADS OR SEEK HELP? Everyone who has been in business for a few years* should have learned many valuable lessons about pre­ paring his own newspaper advertising, if he has done much advertising during his business life. This is probably the reason for the old adage which states that everyone is his own favorite ad writer. It is certainly true that experience is the best teacher, but where advertising dollars are concerned, unless you have "hit on" an advertising approach that works 90% of the time to your advantage, you are taking a definite gamble if you don't seek the advice and counsel of your newspaper advertising representative. Here are a few good reasons why this is fact: 1. !Your newspaper rep is not just a salesman. He has serviced many accounts and knows from past experi­ ence the type of advertising that "works", and, of course, the kind that does not prove resultful. 2. Your own advertising experience, though it may in­ volve years in your business, is limited only to the re­ sults obtained through your own trial and error. For example, jewelers, druggists and bankers may know' all there is to know about their businesses, but it is only logic to submit to the possibility that they cannot be experts in all aspects of business. If this were not true there would be no need to have specialists such as accountants, corporate attorneys, quality controllers, etc. 3. If you are a "lone wolf' when it comes to preparing your advertising, the chances are you will make mis­ takes that will lose business you could have had by simply getting and using an experienced advertising man's opinion. If you are going to spend money for ad­ vertising why not get as much results as possible? 1 What difference does it make who came up with the "good ideas" as long as you get good results? There are advertisers who will not take suggestions for improvement of their ads, but these are the same people you'll find crying the blues about insufficient results from their advertising. If you enjoy creating your own ads, fine, do it! But, don't shut yourself off from the benefits that are attainable by having another opinion before your ads go to press. Especially the opinion of your newspaper advertising representative. Remember, there are thousands of professional advertising and copy writing men in the world, and even they, the pros that are supposed to know everything about advertising, NEVER place an ad in a newspaper or other media without consulting other men and women in the field. Two heads are still better than one! If you are a businessman who has help from suppliers, in the preparation of advertising layouts, you are indeed fortunate. A supplier providing you with professionally prepared ads, pre tested for positive results, is performing a very worthwhile service, even if you must pay a small fee for it. If you doubt this, ask an independent advertising preparation service what they would charge for the creation of just ONE ad; you will be convinced! Is working with an advertising agency a good idea? Absolutely, if your budget is big enough to interest an agency. Most agencies work on a 15% commission which is paid them in the form of a discount from the media in which they place your advertising. So, except for special service charges such as artwork, photography, supplies, etc., the service costs you nothing, and you have the dis­ tinct advantage of having highly experienced advertising personnel create for your approval all of your ads. Of course, care in selecting an agency should be exercised by talking to other clients of the agency to evaluate service, whether they meet their deadlines on time, pay their bills on time, and, above all, whether their advertising gets results. For the smaller businessman not large enough to be attractive to an agency, and not large enough to maintain a full time advertising manager, your best "bargain" is your newspaper's advertising representative. He'll serve you well if you let him and your advertising will be far more resultful with his guidance than without it! By J. Austin NEXT WEEK: MAKING YOUR ADVERTISING BELIEVABLE AND WHY Let s get together! NFL*nofj pA fef'tecessiou * m\ *S3EBB TAX FACTS ILLINOIS STATE FILING REQUIREMENTS This is the first in a series of articles on ways you can save money on your Illinois State Income Tax return this year. A few changes have been made in the 1974 Illinois Income Tax Form 11-1040, but the tax law and filing requirements are basically the same. You are required to file an II- 1040 if you are required to file a U.S. Form 1040 or 1040A; or if you are not required to file a U.S. Form 1040 or 1040A, but your 1974 income is more than $1000 times the number of exemptions you are entitled to for Federal Income Tax pur­ poses. To illustrate: a single student who earns $1100 is not required to file a Federal return, but is required to file the 11-1040. You should also file an 11-1040 to obtain any refund of State tax withheld from wages. As an example: a single taxpayer who earned $900 is not required to file an 11-1040, but should file in order to obtain a refund of any State tax withheld. The exemption allowance for each taxpayer, spouse, and dependent who is a resident of Illinois is $1000. An additional amount of $1000 is allowed for each additional exemption claimed on the Federal return. This includes the 65 and over and blind exemptions. Filling out a federal return is a pre requisite to preparing the Illinois return. The taxpayer needs the adjusted gross in­ come from the U.S. 1040 or 1040A, for line 1 of the State return. Special rules apply to filing by non-residents, part-year resident, and servicemen. Scr^CC<tOtl*V : 9V(e HOUGHTON HEATING • Air Conditioning • Gutters PHONE 385-5476 McHENRY DR. LEONARD B0TTARI 1 3 0 3 N R i c h m o n d R d . , M c H e n r y " y e s e x a m i n e d C o n t a c t L e n s e s G l a s s e s f i t t e d M o n , T u e s , T h u r s , F r i , 4 6 p m T u e s , T h u r s , F r i 7 9 p . m . S a t . , 9 : 3 0 t o 3 : 0 0 P h 3 8 5 4 1 5 1 o r 3 8 5 2 2 6 2 EARL R. WALSH & JACK WALSH INS. F i r e , A u t o , F a r m , L i f e R e p r e s e n t i n g RELIABLE COMPANIES 4 4 1 0 W . R t e 1 2 0 . , M c H e n r y 3 8 5 3 3 0 0 DENNIS CONWAY A U T O L I F E F I R E State Farm Ins. Co. 3 3 1 9 W . E l m S t . M c H e n r y , I I I . 3 8 5 7 1 1 1 Farm Equipment George P. Freund,Inc. Case - New Holland 4102 W. Crystal Lake Rd. McHENRY Bus. 3854420 Res. 385-0227 McHENRY HOBBY SHOP FOR ALL YOUR M0DEUNG NEFDS 3318 W. Elm (NEAR RIVERSIDE DR. McHENRY) 385-7122 McHENRY - „ LETTER SERVICE . P a g i n g S e r v i c e M o w A v a i l a t M i m e o g r a p h i n g T y p i n g A d d r e s s i n g M a i l i n g L i s t s 3 5 0 9 W P e a r l S t . , M c H e n r y P h . 3 8 5 0 2 5 8 ; 3 8 5 8 0 2 0 M o n d a y t h r u S a t u r d a y McHENRY COUNTY OFFICE MACHINES S A L E S S E R V I C E 8, R E N T A L S M o n S a t 9 5 : 3 0 F r i d a y t i l 9 0 0 9 3 G r a n t S t . , C r y s t a l L a k e P h 4 5 9 1 2 2 6 • '• ' I l l R E L L I RADIAL TIRES FOR ALL CARS Europa Motors Inc 2318 Rte. 120 8 1 5 - 3 8 5 - 0 7 0 0 ED'S STANDARD SERVICE STANDARD EXPERT TUNE-UP ATLAS Tires, Batteries, Accessories QUALITY American Oil Products PH. 385-0720 3817 W. ELM STREET it RADIATORS • Cooling System Specialists it AIR CONDITIONING • Trailer Hitches Fabrication it STEEL SALES • Welding & Ornamental Iron • Frozen Pipe Thawing W O M K O U A M A M T R I O S!& ADAMS BROS. McHenry (Next to Gem Cleaners) 385-0783 PUBLIC PULSE (The Plaindealer invites the public to use this column as an expression of their views on subjects of general interest in our community. Our only request is that the writers give - signature, full ad­ dress and phone number. We ask too, that one in­ dividual not write on the same subject more than once each month. We reserve the right to delete any material which we con­ sider libelous or in objec- tional taste.) SCHOOL CHALLENGE "Editor: "I submit the following comments regarding the Johnsburg School District 12 newsletter 'Info 12' dated Feb. 4, 1975. "I would like to elaborate on two statements contained in that newsletter. (1) " ' In the Nov. 13, 1974, issue of Info 12 a questionnaire was sent to approximately 3,000 households of District 12. As to date, 124 of these questionnaires were returned.' "One item on the question­ naire requested an opinion on the possibility of a high school in Johnsburg and was prefixed with the statement 'One of the greatest educational conerns of Johnsburg citizens is the location of a high school within the present confines of John­ sburg Public School District 12.' "The fact that only 124 households cared to respond out of a possible 3,000 simply doesn't designate the lack of a high school in Johnsburg as an educational concern. "The prime mover in this enterprise is quite obviously the school administration at Johnsburg school, and theirs is an attempt to indoctrinate the citizenry into believing that which the response or lack of an answer to the questionnaire disproves. "A November news item in the Plaindealer, submitted by District 12, related the results of the survey. However, no attempt at that time was made to exhibit the proportion of respondents as opposed to the total questionnaires dispat­ ched. The article stated 'Based on this new citizen survey and upon reflecting on data already generated, the Johnsburg public school board of education acted to hire an outside consultant to aid in the feasibility study. "It is astounding that any decision would or could be arrived at based upon only a 4 percent citizen response to a survey. (2) " ' The student's sense of belonging, identity, and other effective domain growth would be enhanced if we create our own high school unit at no detriment to the basic 3 R's.' "I cannot comprehend as to why a Johnsburg high school would incorporate a sense of belonging and identity that could not be obtainable at the McHenry high schools. Cer­ tainly the reverse could be true. A student enrolled in a larger school naturally will be able to identify with more of his peers than at a smaller school and this will enhance his belonging as his or her acceptance by others will be at an accelerated rate. "Is the reference to an ef­ fective domain growth referring to a lower animal species which establish for themselves a certain domain or territory or to our children whose domain should be the world? „ "I would like also to remark upon the Letter to the Editor of Feb. 12 which contained certain logic. "The writer stated, 'The fact that most of the people who are on the feasibility study com­ mittee had signed a petition in favor of a unit high school for Johnsburg should not really be so shocking, because much time and effort is required when working on a project such as this and it is only natural that the people who are in favor of a referendum are the ones who are willing to work on it.' "This is precisely my argument. A member of that committee should not be laboring toward the goal of a Johnsburg high school, but should be committing them­ selves toward an unbiased study on the feasibility of such a project. Would not a com­ mittee member's uncertainty at some point be overruled by his own conviction that the end result desired is a high school in Johnsburg? Likewise, the fact that the petition was signed by that person creates a binding prior commitment. "It is certainly true that the majority of the voters in the district will have to be con­ vinced of the need of a high school in Johnsburg and their course of action would be at the polls. Nevertheless, school referendums are funded by the taxpayer and it would be painful if a referendum could be avoided, based on fact, but is necessitated due to prejudiced thinking on the part of the feasibility study committee. "Mrs. Schmitt stated, 'It cannot be said that the com­ mittee only accepted people who are in favor of a high school. In the Dec. 17 issue of the Johnsburg Journal there is an article regarding the petition and the committee. A resident who would like to help may do so by contacting a committee member, Mr. May, or Dr. Andreas, superin­ tendent.' I must admit that I failed to read that issue of the Journal, apparently Mr. An­ dreas neglected the article also. "In an earlier letter I related a Jan. 10 conversation with the superintendent. One of the questions that I raised was how were the members of the feasibility committee selected? Mr. Andreas replied that they were chosen by the 'committee of ten.' "Yes, the very same people responsible for obtaining the signatures upon the document petitioning the county superintendent for a high school in Johnsburg. "Therefore, I have no recourse but to hereafter refer to the feasibility study com­ mittee as 'The Committee to Build a High School in John­ sburg.' "Sincerely, "Arthur Oakley "5901N. Buuny Ave. "McHenry" It doesn't figure, but records show that the greatest number of fatal car wrecks occur on dry roads and in clear weather., -r'. I * } I * * * * * * * I * * Are You New In McHenry Area ? •••••••••• Do You Know Someone new? WE WOULD LIKE TO EXTEND A ROYAL WELCOME TO EVERY NEWCOMER TO OUR AREA ! ! ! ! ! CALL JOAN STULL 385-5418 DORIS ANDREAS 385-4518 -J.:. \ J % % % tlW WflCOM Sheriff Report JANUARY OFFENSES AS REPORTED: Abandoned vehicles Anonymous calls Arson Assault Burglary Burglary (from autos) Disorderly conduct Domestic trouble Driving while intoxicated Emergency assistance Fatalities other than traffic Forgery Found articles Liquor violations Others Outside assistance Overdose Lost article Mental \ Missing Persons* Miscellaneous investigations Murder A Narcotics Rape Sex offenses Suicide attempts Suspicion Theft Theft-autos ' Traffic Vandalism Weapons TOTAL OFFENSES REPORTED ARRESTS FOR THE MONTH Burglary Bodily Harm Criminal Damage Deception Disorderly Conduct D.W.I. Forgery Murder Narcotics Non-Support Sex Crimes Theft Traffic Weapons All Others TOTAL ADULT PERSONS ARRESTED OFFENSES CLEARED BY ARREST Felonies Misdemeanors JUVENILE CASES HANDLED Bodily Harm Criminal Damage Disorderly Conduct Curfew Runaways Sex Crimes Theft Weapons All Others TOTAL JUVENILE CASES HANDLED PRISONER COUNT FOR THE MONTH Adult Males Received Adult Females Received Juvenile Males Received Juvenile Females Received Total Prisoners Received Total Prisoners Discharged Average Prisoner Count Per Day ACCIDENT INVESTIGATIONS HANDLED Total Number of Accidents Personal Property Bodily Injury Fatalities Warnings Tickets Issued Prisoner Records Prepared Warrants Served Court Processes Received Court Processes Served Bailiffs In Court Persons Taken To Court Meals Served For the Month Persons Conveyed toOther Institutions Mileage Conveying Persons Mileage Serving Court Processes Mileage Patrolling and Investigating ARTHUR TYRRELL SHERIFF McHENRYCOUNTY ^SENIOR CITIZEN S CORNER HELPFUL IDEAS FOR SUCCESSFUL RETIREMENT rt > 1975 1974 8 10 10 19 0 2 7 10 67 49 8 2 11 8 32 • 32 4 1 8 7 3 5 0 1 7 5 9 2 < 25 25 "21 18 2 0 15 13 10 5 7 12 47 63 1 0 6 7 1 * 1 0 1 5 2 25 19 67 48 5 4 38 27 55 41 5 6 519 445 14 9 4 6 7 6 7 2 13 7 12 10 2 1 1 0 9 7 1 2 2 0 14 5 295 207 2 4 13 8 396 274 35 13 358 263 1 0 3 1 1 5 1 1 16 5 0 2 6 1 3 0 5 7 36 22 210 112 9 93 2 4 14 2 235 127 220 113 39 30 158 135 128 110 29 24 1 1 123 94 235 127 90 63 499 563 405 493 122 124 136 104 3,095 2,840 18 7 1190 590 6,684 5,367 97,716 91,925 PENSION BENEFITS More than four million retirees and their beneficiaries are now covered by the Pension Benefit Guarantee Corporation. PBGC is under the jurisdiction of the Department of Labor and is empowered to cover 30 million workers plus many self-employed individuals. PBGC's task is to ensure that companies are holding the necessary funds in their retirement plans to pay for benefits due workers. Pension plans are required under the new law to purchase insurance from the agency which covers individuals already retired and those with vested interests. The Corporation is authorized to pay as much as $750 monthly in, retirement if a pension plan fails for any reason Companies and unions are required to pay premiums ranging from 50 cents to $1 annually for each individual covered. This far-reaching legislation goes a long way towards removing worker concern about losing pension benefits because of circumstances beyond their control, such as bankruptcies and mismanagement of pension funds. One weakness of the law is the seemingly inadequate treatment of pension portability. As the labor force continues to become more mobile, this part of the legislation may require modification. rim K0ENEMANN ! KNOW YOUR AREA-ROYAL WELCOME DOES IT BEST Country Made Sausages, Hams and Bacon GERMAN IMPORTS AND CHEESES A Full Line Of Delicatessen * " Just east of Rt 12 vib-jvd'ozm VOLO