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PAGE 14-SUPPLEMENT TO McHENRY PLAINDEALER-MAY 2, 1975 Sweep Mom Off Her Feet With Color "Color makes housework less boring. It's a stimulus that can lead to more efficient, fast­ er housework and less drudgery." And that's exactly what today's homemaker is look­ ing for. So says Louis Cheskin, director of the Color Re­ search Institute, a 30-year- old organization that stud­ ies the effects of color in homes and in industry. Cheskin said today's homemakers are opting for vivid splashes of color not only in their household decor, but in such function­ al appliances as washing machines, vacuum cleaners and coffee-makers. He related the new color consciousness to women's changing lifestyles. With Mother's Day just around the corner, take a look at how the new life­ styles have affected Mom's approach to homemaking. It might give you a good clue for a much-appreci- ated Mother's Day gift. Not too long ago, her world centered around the home. But today, she's like­ ly to be among the 41.5 percent of all married wom­ en who work. Even if she doesn't hold down a job. she's probably involved in several activities outside the home. Either way, she wants' housework to be less bor­ ing and time - consuming than it was in the past, said Cheskin. Eureka Home Care In­ stitute experts consulted Cheskin recently after re­ designing Eureka's line of upright and Power Team vacuum cleaners. Like so many of today's practical appliances that you may be considering for a Mother's Day gift, the cleaners sport bold, bright hues, includ­ ing tangerine, Big Bad Or­ ange, pumpkin and Arctic Blue. Cheskin noted that bright hues in the red and yellow families are most popular among homemakers, as they stimulate the pace of their housecleaning. Blue shades, however, will slow down and relax the hyper­ active homemaker. But color isn't the only bright spot in contempor­ ary vacuums. In a recent survey, Eur­ eka Home Care Institute experts found that 96 per­ cent of the womeh ques­ tioned rated the vacuum cleaner as their single most important home appliance because of its versatility in helping them find house- cleaning shortcuts. Uprights and Power Teams have an array of convenience/cleaning fea­ tures that help make every day Mother's Day. Power Teams are the revolution­ ary two - in - one vacuums that blend the strong suc­ tion of a canister with the agitation and deep clean­ ing power of an upright. I The Power Team's Roto- Matic carpet cleaning tool adjusts automatically to any carpet height, while uprights have easy-to- reach Dial-a-Nap and Rug- ulator carpet height con­ trols that enable the vac­ uum to clean any carpet from low naps to the thick­ est, plushest shags. New engineering devices like Edge Kleener tackle dirt in corners and along baseboards, without the use of a crevice tool or any other attachment. Practical, yes? And, con­ sidering the stunning new colors, pretty, too. With the wide variety' of modern cleaning appliances avail­ able today as Mother's Day gifts, Mom will really be swept off her feet -- be­ cause they're no longer just utilitarian items, but as Cheskin points out, can provide the homemaker with a real psychological boost. The mother's heart is the child's schoolroom. H. W. Beecher <vii i k ir so av •F GIFT [HEADQUARTER: GIFTS FOR HER PLEASURE • Cup Sets • Toasters • Mix Master • Coasters • Electric Fry Pans • Clocks SEE OUR FINE SELECTION OF HANGING1 [CERAMIC POTS FOR MOTHERS FAVORITE)! 0| PLANTS m w Visit Us First! « You will he surprised at the I. large selection of gif ts we h a v e t o o f f e r . I) COME IN AND ------ BROWSE No charge for 1 | | PRO HARDWARE gift wrapping. 1228 N. Green St McHeniy LIGHT UP HER DAY WITH NEW WINDOW BLINDS On Mom's Day, give Mom a gift that's practical as well as decorative: an exciting new window in her world! A home without win­ dows can be pretty depres­ sing. Windows brighten lives, let the sun shine in, let cool breezes blow, and provide beautiful views. But windows need protec­ tion to keep cool breezes from becoming cold drafts, to prevent the shining sun from fading favorite furn­ ishings, and to allow for privacy. A new, decorative slat­ ted blind covers windows beautifully, controls light and can make Mom's fav­ orite room even more at­ tractive. Innovative Levo- lor Riviera blinds have slen­ der aluminum slats and come in over 100 exciting colors and patterns, enough to jazz-up any window. Striped blinds combining two, three or more colors can be used to create an ex­ citing window, that can dress up any room. Solid colors can be used effect­ ively, as well, and while in­ tense decorator colors are being used more frequent­ ly in contemporary homes, natural earth tones are still the most popular. Unusual printed patterns available in these new blinds are great accents for mono­ chromatic areas, and the unique gingham check pat­ tern is a favorite with Americana enthusiasts. Riviera blinds can also help Mom save on air con­ ditioning and heating bills. Aluminum blinds at the window act as a thermal barrier against heat rays which can penetrate un­ protected glass. The re­ flective blinds bounce these heat rays back toward their source, reducing interior heat gain in summer, heat loss in winter, and a cash loss from wasted energy all year 'round. She can save on lighting bills, too. During the day slats can be tilted to let iit sunlight, and at night, closed slats will reflect ar­ tificial light back into the room. Mom will like the new blinds because they're easy to keep clean as well. And Levolor's Magic Wand Cuardian Tilter lets Mom open or close the blind with a twist of the fingertips. When slats are in a hori­ zontal position, the blind, with its unobtrusive sup­ port cords, seems to disap­ pear. Complete privacy is insured when slats are closed, and a variety of oth­ er positions can be set for maximum light and heat control. Blinds can brighten up Mom's favorite room, help her save on utility bills, and enhance the home. THE PERFECT TRAVELING COMPANION to wear with this Wear- Dated outfit by lldi Marshall for Vivo is pantyhose of Monvelle. The sheer support pantyhose offer traveler comfort and sheerness that helps eliminate leg fatigue. | zAAotbtk TV)!/ | | McHENRY COUNTRY CLUB ! * 820 N. John St. - McHenry, III. * * * * * !Szuncfi 9:30 A.M. - 12:30 P.M. ADULTS: $3.00 CHILD, UNDER 12 - $2.00 * * * * * * cA/(ot(i£X ± SERVED 1:30 P.M. - 6:30 P.M. * * * * RESERVATIONS: CALL 815-385-1072 J*******************#******: