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-- -- HOWFAKE AUCTIONS GET YOUR MONEY :: s y ho t ie s i s MEA s > t £% e l : Ei s .t %'T E ies B on wiig e & C 4 l e worse ftound to be advertising. The opinion was expressed by the speaker a means of selting their services, & ®peaker told a cenference of trust companies held in New York recentiy, He presented the results of a question-- naire sent out by the Trust.Company TRUST COMPANIES RANK NEWSPAPER I ADVERTISING HIGHEST : The outstanding trust institutions ot the United States are those that were ploneers in using advertising as eof the purchaser's nome, than the]| Pake auctions and prirate sales are truth about the sale begins to dawn in | used not only for furniture but siso in the mind of each new owner, Close | the sale of jeweliry and other merchan-- examination® reveals that 'eridently|dise. The lesson which this story this wonderful collection of furniture W:MM'-M"(: was but,'o:::' a:d' ends and unsalable "h"m "Iml um' I"I than ® ind--hand 50--50 chance of sustaining a loss. © stores by these fy--by--night fakers| vo, o1 auctions are fraudulent, for tations of the cheapest grade, and the | 1y but before you draw your savings orerstuffed: is so poorly constructed | from the bank and spend them for auc-- that it squeaks and weavres under the| tion goods it will pay you to get the. lightest weight, facts. m':l:::l protection make it an un e to confine youn The Birdy Have M erxpenditures and investments to re-- When those who have been cheated | uaple firms and ifdividuals. In deak rush back to the house the next day,| ing with them you aro assured a Intent on making it "hot for the taker," * square deal ¢ t m(':lmw%w"mo :Jlot?cnfclm,o"n'efluca'tcl Bome proves to be the rankest of imi-- tations of the cheapest grade, and the orerstuifed: is so poorly constructed that it squeaks and weaves under the lightest weight, But no sooner are the articles trans farred from their setting in the slight-- Iy darkened rooms of their original owner and displayed in the sunlight ings torn from her. She. telis her sad story--hbhow she must leave her home and go to distant lands with her hbusband whose health is broken and life in danger, But she is resigned to ber "awtul ca>rmity" and will sell all her lovely furniture even at a great sacrifice, As she directs attention to certiin pleces of furniture her.roice quavers. She almost sobs aloud as she anames the price she is forced to accept. "Less than half the original cost, but price is no object. We must take the train tomorrow," and she wipes a tear from must be sold at once, for te owner is compeliecd to take +~an extended trip, the family (physt cian having . ordcred travel and a change of climate as a means of saving his life, Nothing is to be spared and the deep elishings of the auctioneer's are must go en--with no price too low. Individual pre--auction sales, of course, will be arranged for persons who are unable to attend the auction. is genuine, and sympathizing with the unfortunate woman, buyers clamor for \ -- . { _ The "here today and gone tomorrow" auction faker rents a fine looking house in l \i some high--class section of the city in which he o " _\ plans to--operate. He furnishes this house y . with the cheapest imitations of high--class fur-- nishings, with bere and there a fine piece ol which is to serve for bait. Certain pieces are ?@:' j alleged antiques with a thread of glorious his-- tory behind them. OQf others it is claimed that ' they have been handed--down for generations, f originating with some person noted in history i orhewith some'tfamous' St:utzx;utthan&ly. Of . other pieces it is maintain at they are w & MORERNOYSE maje of rare and precious woods imported from far across the sea. The overstuffed furniture, it is claimed, is All high grade of standard manufacture. ---- Regardless of its superiority and antiquity, the furniture The day of the sale is bhere. Pur-- chuAersr are arriving. They are met NEARLY everyone is ready "to take a fling" at getting some-- | Exclted Traveler (rushing up to bu-- f thing for nothing or at least for less than it is worth,. ~Be-- | reau of inquirtes)--Information given cause of this many are duped into paying more than regular mar-- | out here? v=--~mwwwr----.. ___._.. ket prices for things they buy. This class of | Tired Attendant--It has. .« _ 3 +m mmpnet non . people is especially susceptible to the appeal of |__ prysme. e vs i <_| anything resembling an auction. -- Fake aue» |~"~~ . in «--~' tions with the cards stacked against the buyer y ied _# ?3 . are very common. © They rank high among the f T ; § *E . fraudulent schemes of the country. * io. SHvAICTLnGrarprnitinieee tintiere rencranle aadamenonnine tee enc By W. R. MOREHOUSE A Public Relations Commission, American Bankers Association : # is# one of a series of articles exposing the wiles,of sharpers u & y 'g. Mrs, Meddio--John, I haven't been 'N'"WIW@W}I the next flat since they in, Mr. Meddle--What do you think? Mrs. Meddie--I think they are a couple of busybodies trying to listen to us, John. "Tiuk . . aotiiiihe.s, An investigation of the store made six months later disclosed that its stock was then larger than the day it announced the auction,. Its sales in the interim , had exceeded ~ $600,000. The facts are that two trucks had backed <up to the rear of the store nightly and unloaded new. merchan-- dise, principally odd lines and job lots picked up here and there at a bargaia. Under 'the guiso of a legitimate auc-- tion, or prirate sale at auction prices, fourteen times as much furniture was sold in the six months as the store contained at the time of the failure. Comparisgon of sale prices disclosed The local newspaper is the mogt highly regarded advertising medium, It was disclosed. In all, 929 companies answering the questionnaire used the local papers and 338 did not. The in stitutions buying space in local papers are evenly divided among all sections of the country. Comparing sizx media tor selling personal trust servrices and considering their effectiveness from the standpoint of, producing results, the speaker declared that the local Fake auctions are not exclusive to residences, but are sometimes staged in stores. We have reports of a certain furniture firm that failed, hay? ing on hand stock involced at $42,000, Mossrs. Catch "em and Skin 'em. liberally on the assurance they were getting sacrifice prices, when as a mat-- ter of fact they woere actualiy paying trom Are to 25 per cent more--than re-- Hable stores were charging tor better ers and booklets can reach a lHnited audience, he obserred, but the newws paper is the best medium for acquir-- ing prestige and mass circulation. -- It should never be omitted, ho urged. An auction sale was anpounced. As usual the stock must be closed out to satisty creditors within a feow days, regardless of cost. On the windows appeared glaring announcements of --« €P% big bargains.-- A+ @%\ though. represented 'r%&«'%\ as a legitimate sale, _>~ * § --of en auction by they find hanging in the front window qdcn. "For Reat," The birds have fown, without leaving any address. that their growth would closely follow the amounts spent each year for ad-- pers should head the list. Fold-- Her Conciusion 'Bookkeeper -- Christmas -- Jewelry.-- Progressive Grocer. N --Butter Clerk--What's the first thing that turns green in the spring? _ Boy's Spring Caps ° * & % # # & _ In A Special Selling Right Before Easter _ THE BOYS AND %RIS WANT TO LOOK AS SMART AS MOTHER AND DAD WHEN THEY STEP OUT IN THE BRIGHT EASTER --SUN , AND WHO ICB%" BLAME THEM? HERE IN THIS SPECIAL EASTER SELLING YOU'LL FIND .. SBUPERB LINES OF THE SNAPPIEST APPAREL MADE FOR THE LITTLE FOLKS AND YCOU CAN CHOOSE EVERY-- THING NEEDED FOR THE PROPER OUTFITTING OF THE BOYS AND GIRLS WITH THE POSITIVE-- ASSURANCE THAT THE STYLES ARE ABSOLUTELY RIGHT--JUST THE MODES THEY WANT TO WEAR--AND THE PRICES DE-- Easter Clothes Daughter Will Be Proud to Wear Boy's smart Suits made in the. new Spring styles in double and single breasted models with 1 long and 1 golt or. 2 pairs gol pin't\ They're® im fancy Tweeds, Cashmeres: and Home-- spuns and in sizes 8 to 15. years.| . ~ For Girls 2 to 6. ~They're Pretty little dresses of Chambray," Rayone, Crepe de Chines and 'Georgettes. hlmm. for street or party wear, -- Very . special values at e + e s * wi :t . Boy's Spring Top Coats made ot !am and mixtures, They're Cravenette processed and are double breasted models in sizes 1% to 10 years, A splendid value, -- __ Boy's New Spring Caps made of the new fabrics to match your boy's suit. Unbreakable All sizes at $ / 'rm f , W¥ f Boy's snappy Spring Top Coats : ot Imported .zi:"' and mixt They're Cravenette processed and double breasted models in sizes Spring Apparel For Boys and Girls . The pick of the semson's --smartost designs are --dncluded in these Straps, Pumps«and ~O¥ford#, Plain and f&ncy trimmed effects in sizes 5 to 8, *$4, to 11 ard 11% to 2. Prites are _ -- CIDEDLY MODERATE Stylish Suits | $15;,.00 Boy's Top Cogts Exhausted Dainty Panty Dresses $2.30 ..--$4.50 #vaecssmiee@ --~ 's and Missss' ~~. $1.50 Ti ereage heelt q es en fp l 0_ : MM .another cigar !ike the one you gave me yesterday? > Rod--Yeah. * Dave--¥Fine. °I want to break my brother of the habit of sinol'log. -- : :v ) "Coue CSARC i C n His . C % 18 & .. "Well, what did you beat him for?" * "Vhy, because he isrf't As strong as _ Featuring The Smartest His Reason For Girls 7 to 14. They're made of pretty novelty cotton fabrics such. as Prints, Rayons, Broadcloths, Cun:pn. etc. : In wanted colors and various. styles. SHee (them % : * sef ~~ .. Beautiful !rbcki in sizes 7 to 14. Exquisite Crepe de Chines and Georgettes with ruffle and contrasting collars for street and flufly Georgettes over silk fog party wear. »*-- Girl's Silk Dresses® * > &P To h eP * Gmart Wash Frocks Many.--of 'ths splendid abpdesof the dristocracy in Britain gre beifg dis maritled and abandoned owing to the heavy expense of upkeep, states the Dearborn lnde"dent. %, a tz kissed her last night?, Rod--She sald she n Rod--She sald she never: wanted to see my face again,. -- s avad K'S Words ...' ">**. Ted--W hat Jean say when you 'or Particular Boys To -- kA _ _Dix--I'd sooner he'd tell his troubles, «----Boston Transcript; ~Bix--There's one thing I like about Rogers; he doesn't go around telling his troubles. ~"He's always cracking mn : wal "And If, my son,"~the"lawyer sa'l "My shoes you wish to fill, Remember that I got my star't By working wilh a will." The Young Lawyer 3+ models in Rose, Blue, Green, Tan and Brown. Sites 7 to 14. : . s Swagger coats of Poliars, fi;rm Tweeds, and Nov-- elty 'fabrics, They're very | and some have hats to <match. ldeal Easter Coats in sites 2 to 6. *=~ sSwagger New LO&RLS Stunning Coats of very fine Polairs, Tweeds, tines and other Novelty cloths. Tailored and Stylish, mannish looking oxfords in the wanted blacks and tans. They're made just like Ei'a'-.". oi_zhevjflnest 'calf 'skins, and are in sizes 11 to 2 and 2% to 6. Priced at ; _ * Children's Coats Swagger New Coats *# $3.50 . , $4.50 _ $61: Boy's and Youth's ---- _ Oxfords Confirmation and Easter Suits. The newest creations in plain and dia-- mond weaves in blue and fancy mixed fabrics 3 and 2 button models with 1 long and 1 Golf or 2 pairs Golf pants, The New Cravenetted process in sizes § to 15. ' These are the ~Boy "Youth Shirts in the Kaynee Brand. Made of fine Count Broadcloth and striped Madras. Choice ~assortment of patterns and colors in sizes 12 to 14'%, Thesé Boy's Blouses are the Kaynee Brand, made of fine broadcloth and madras. Large selection of patterns. 980 K TT c~irenre & * / said, $17 : -- -- Boy's Blouses Boy's New Shirts To Wonderful Suits -- And -- Policeman--What is your favorite Rower, Mary? Cook--Selt--raising for cake and plain for bread.--P'rogressive Grocer. Why He Was Sure ' She--Are you sure it was a year azo today that we became engagzed? -- He--Oh, yes. IJooked it up in check--book this morning.