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McHENRY S A V I N G S llltf IIIIKdill WE HAVE A FULL LINE OF ART AND DRAFTING SUPPLIES KFOK YM 68_ SmVs first Fir All Ymt Back-To-Sdnol DnCMnRntb! McHENRY MARKET PLACE •Granacber Paiits (Acrylics, Oils Ml Watercolors) •Calligrapiiy * Pets Mill* •Red Rope Envelopes •Testates •Erasers •Freack Cmres •Arches Watercolor Paper aai Blacks •StfillMeri Cfcarcwl Paper •Brashes •Tablets 1310 N. RIVERSIDE ML, McHENRY 38541454 -w r* » AV. AUGUST n.m» Jeaneology: the latest news on the jeans scene What item of everyday ap­ parel began 126 years ago as tough California gold miners' garb and has become an Ameri­ can fashion institution? You not only know what it is but probably own 3.2 pairs, ac­ cording to the latest "Jean­ eology" studies conducted by The Gap--the nation's leading source for casual gear. The Gap asked top psycholo­ gists and fashion experts for the latest information on the social significance and fashion impact of the American uniform: • THE NO NONSENSE IM­ AGE: Jeans have always been associated with work and a feel­ ing of "getting down to brass tacks." After all, they were originally made for California gold miners who complained that their pants ripped too easily. "Blue has always been the color of labor. Jeans are an ex­ ample of fashion that originated in the street," said Gladys Toulis, a professor at The Labo­ ratory Institute of Fashion Mer­ chandising and head of the fash­ ion department at Pratt Institute. An Investment in your future.. Ynr Education is a long term investment in yoar futaire and THE McHENRY SAVKS ( LOAN Can Help you start out on the RifGHT foot by opening a savings account for you to make your financial fujhufc# a' '• « ."JGsK AMD LOAN ASSOCIATION 1209 North Green Street, McHenry 815/385-3000 10520 Main Street. Richmond 815/678-2061 10402 North Vine Street (Huntley Center on Route 47), Huntley 312/669-3333 IOMV HOURS: 9:00a.m. to 4:30p.m. Mondoy, TIM*toy Thur»doy V:0Q a.m. to •:«» p.m. rriooy »:<*/ a.m. to ItMp.nt. Mnuroay McMtoryMMNli Window opan Monday. Tmidoy, TWlday »:30 to MO. FrWay«:00 a.m. to (:00p.m., Saturday 0:00 a.m. to 140 p.m. Closed Wednesday in Richmond t Hunlloy / / : • THE THINKING ACTIV­ IST IMAGE: Rebellion and freedom are among the com­ monest of associations with jeans. According to New York psychoanalyst Stephen Adler, "Jeans are just very American. My connections with them first came from the beatnik era and counter culture. The popular­ ization of blue jeans at that time was an indication of the move­ ment, of hippies and the radica- lization of the U.S." As Professor Toulis put it, jeans were at that time "a self imposed uniform of freedom as­ sociated with exposing what was going on in society." •SEXUAL FREEDOM AND WOMEN'S LIBERA­ TION: The spirit of reform be­ came associated with sexual - freedom and women's libera­ tion. "Girls bought boy's jeans in the late sixties," psy­ chotherapist and image consul­ tant Muriel Goldfarb noted. She added, "At that time they were very much unisex. It was hard to tell girls and boys apart except by their shoes. Their hair was the same length. Then, jeans were worn for comfort. They made the statement that fashion can't dictate." • THE PROUD AMERI­ CAN: In the seventies, jeans got fashionable as a show of faith in America after the Watergate years. Said Professor Toulis, "The U.S. had become unpopular as a world power. We started going back to our roots and a parallel life in American history. Deep down, what could be more American than a cowboy? West­ ern fashion started with the boots and went into clothes. It's just the beginning for the west­ ern look." e FASHION AND THE BUSY LIFE: Today, jeans come in all colors, styles and fabrics. They reflect the Anrerican life­ style and have become an ac­ cepted part of it. Said author and consumer expert Donna Law- son, "Most of all, I think jeans are a solution to the mobility of modern day society which doesn't permit countless changes of clothes." - American jeans have, in re­ cent years, been in great de­ mand as a status fashion look abroad. "Jeans are a typical ex­ ample of Europe's dependence on America for young looking clothing," commented Suzy Sloka, fashion coordinator for The Gap Stores. She added, "In Paris, they've gotten carried away with big hats, boned jackets and exag­ gerated shapes. Styles are easier here in the U.S. We're not as formal as Europeans. We're casual and down to earth. That's just the way we are." The only means of strengthen­ ing one's intellect is to make up one's mind about nothing--to let the mind be a thoroughfare for all thoughts. Not a select party. --John Keats fcWSit *1 &