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DON'S DAIRY FROST 3102 W. Rte. 120, McHenry 385-6972 PAGE 19 - PLAINDEALER • WEDNESDAY. DECEMBER It, 1M1 How to choose the right camera gift HOLIDAY SPECIAL '1 DO-NOTHING DENIM JEANS > • h M ' f SEDGEFIELD JEANS Pants Place Coupon Expires 12/25/81 L J Boys Sizes 6-12 Student Sizes 25-27 Men's Sizes 28-42 Manfit Sizes 32-42 This Special Available Only At The Pants Place 2913 W. Rte. 120, McHenry 385-4788 With the holiday season ap­ proaching, thoughts are turn­ ing to finding a gift that will be a source of pleasure long after the box is opened. A camera can be an ideal gift by virtue of the fun of pho­ tography and the pleasure of pictures as memories. Recent advances in photo technology are enabling cam­ era manufacturers to supply quality 35mm cameras suited to every level of expertise and every wallet. Jim Bigam, senior product manager for Konica cameras, suggests that anyone in the market for a camera gift should determine whether an SLR (single lens reflex), auto- focus, zone focus, or fixed focus camera is the most ap­ propriate for the recipient. "The 35mm SLR field of­ fers the greatest range of qual­ ity cameras, many of which can be found at local photo stores for under $250, ex­ plained Bigam. . "These cameras, the major­ ity of which now feature fully automatic exposure control, can also be operated by the amateur who wants more cre­ ative options. "In addition to the ultimate in quality manufacturing, these cameras also provide the owner with the option of using different types of lenses, such as telephotos and zooms, as well as many other accesso­ ries. They are best suited for someone who wants the high­ est 35mm quality available." Bigam noted that if neither the level of sophistication nor the price tag of a 35mm SLR is right for the occasion, you can still give the benefit of 35mm film quality by purchasing an autofocus, zone focus, or fixed focus camera. "The 35mm autofocus family, which was first intro­ duced by Konica three years ago, has achieved great popu­ larity. These are truly point and shoot cameras, yet the results are significantly better than those achieved with 110 pocket cameras or instant cameras," he continued. "Autofocus cameras typi­ cally feature a built-in pop-up flash that eliminates the need of purchasing a separate elec­ tronic flash unit. "Built-in pop-up flash, an­ other Konica innovation, is also featured in 35mm zone focus cameras," said Bigam. "Unlike'autofocus cam­ eras, distance on the zone focus camera must be set by the user. This is, however, a simple operation and 35mm zone focus cameras can be purchased for lower prices than autofocus cameras." The least expensive 35mm camera uses a fixed focus, but still features built-in flash. These cameras are similar in operation to the simplest 110 pocket cameras, but offer the advantage of the 35mm for­ mat. The larger negatives used in the 35mm format mean clearer pictures. Unless the recipient of your gift is an experienced camera user, Bigam recommends pur­ chasing the gift from a dealer who will explain how to use it. "Most of these cameras are easy to use, however the availability of expert advice will increase the pleasure of photography by improving the picture results," he con­ cluded. IjjfeSV iiimliligggggglg m rA PC'S MATERNITY •BOUTIQUE! 3106 W. M. 120 Hi McHenry Just East of the Bridge ijjjgQ "WHERE THE EXPECTANT MOTHER CAN EXPECT THE VERY BEST" FOR THE HOLIDAYS! Beautiful Dresses JUMPERS AND TOPS 12 PRICE SALE OH SELECTED ITEMS Featuring Styles By DAILY 10-6 j FRI 10-8 SUN 11-2 CLOSED WED u u \ M o d e r a t e l y P r i c e d Barb & Dale offer you on Old-Fashioned Christmas with the modern Touch of Class. Visit Barb's Hallmark for your gift-giving, decorating & entertaining needs! 1238 N. Green St., McHenry