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Consider investments in art very carefully ByJeanHenshaw Copley News Service When most people think of investing in art, they dream of turning an im­ mediate profit, of buying a painting for $1 and selling it a week later for thousands. Of course, few pieces of art actually increase in value so dramatically. But that's just as well, because most people buy art not as an investment but for ap­ preciation, according to Tony di Gesu, director of art exhibitions at United States International University in San Diego. "Very few people buy art thinking of it as an investment," says di Gesu. "Corporations do, but they buy the work of already established artists at thousands of dollars per piece. But for/ the average person, I recommend you don't buy art as an investment, but for appreciation." If set on purchasing art as an invest­ ment, di Gesu suggests purchasing the works of professional artists -- those exhibited in galleries. "Paintings exhibited in a gallery assure you that the work has merit because it wouldn't be there unless the gallery owner -- an art expert -- believed it worthwhile," di Gesu con­ tinues. . "In other words, you're assured that someone knows something about the artist and the painting, even if you don't." Such paintings are certain to in­ crease in vaBue, but probably not by leaps and bounds, according to di Gesu. So investors still should purchase art they like. New investors should start by visiting several art galleries and look­ ing at the works of several artists before buying. . "Find the kind of painting you like and follow galleries that feature that type," di Gesu says. "As you do you will become more choosy and learned. Your taste will change -- you will become more sophisticated." Once you've established a taste for what you like, di Gesu recommends that you invest not in art, but in an ar­ tist. "Find one you like and purchase his work. By buying what you like, you will learn, it will educate you." You can become a specialist. The narrower the scope, the better the chances of gaining expertise more quickly and more profitably. Investors also may want to look into a local art museum. Di Gesu says museums sometimes have sales and rental galleries. "If you can buy the works of an artist featured in a museum, do so," di Gesu says. "If he's in a museum, you can probably guess that he's on the verge of acclaim." Chooang an investment advisor lakes research By Joyce Gaines Copley News Service Today's investment market reads like a long shopping list of op­ portunities -- and a longer list of ad­ visers to help you make the most of those opportunities. But the abundance of financial ad­ visers has created one of the biggest problems that investors, both neophytes and professionals, face to­ day. ^ According to Arthur J. Maren, presi­ dent of the Professional Investors ad­ visory, a Los Angeles-based firm, "Investors are suffering from informa­ tion overwhelm. "An investor has to choose from literally thousands of advisers for reliable information on investments, and he has to pick his portfolio com­ bination from a growing number of in­ vestment vehicles," Maren said. To survive in this type ot investment environment, investors need to be arm­ ed with knowledge and tools to help them make profitable choices. Books, seminars and firms exist to help a person find an investment ad­ viser best suited to match his per­ sonality and investment temperment. According to Maren, the first steps to making a good choice are for the in­ vestor to know himself and tentatively to develop an investment strategy that fits his lifestyle. Maren said it is important to have a "higher calling" to investment than "just making money. It could be the spirit of the game, a specific need for the profits, but there must be some specific use." Maren's advisory firm uses the Hub­ bard Administrative Scale of Im­ portance to train investors how to choose the type of investment and ad­ viser best suited to their temperment. With this scale, an investor learns to align his investments and keep statistics on them up-to-date. He also learns to develop an ideal plan and strategy for himself. Having worked out a sound plan and purpose, an investor then can select the best possible adviser to help him carry out his plan. (Please turn to page 34) Harvard Federal 0SX5XD 58 N. Ayer Street Harvard, Knots 60033 YOU HAVE TWO CHOICES CONCERNING AN IRA You can start a 1985 IRA, or you can start an IRA to save on 1964 income taxes. Harvard Federal staff members are trained to discuss the various options and help you decide which is the best plan for your financial and tax planning needs. •A 1985 IRA will start earning interest for you now. •A 1984 IRA can decrease 1984 income taxes. Ask any of our tellers for help and added details concerning an Investment Retirement Account. NO SERVICE CHARGE ON AN IRA. IN FACT, WE GIVE YOU A $10 BONUS! Harvard Federal ajn. to 4:30 pjn. Friday feMam to f 0@®OQ Saturday 830 Cloaad aM day W< 88 N. IfRUCtotllMN. (SIS) 943-5261 Don't buy an IRA until ymi check Marengo Inderal Savings. 0-as Marengo Federal , ^SAVINGS & LOAN ASSN. ttonaiflViN-i rras