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WINNETKA WEEKLY TALK, FRIDAY, MARCH 1, 1918 From North Shore Towns = EEE Or OE 3 OE Ea OER OE TA GEA OTE To, A Py ---- Ford Boosts Prices | For the First Time North Shore Agent Receives Tele- gram From Detroit Citing New Price List for Ford Motor Cars. For the first time since Ford cars were put on the market the price was increased last Friday. The increase ranged around twenty-five per cent. First announcement of the increase came to R. D. Cunningham of Evans- ton, north shore agent, in the form of a telegram from Detroit. « This message said that the new prices were to go® into effect immediately, and were to apply to all cars which had been ordered but which had not yet been delivered, even though the cars might now be on the way from the factory. Increase $75 to $90. Under the new schedule the price of the chassis is increased $75, from $325 to $400; the touring car is in- creased $90, from $360 to $450; and the runabout is boosted- $90, from $345 to $435. War taxes increase proportionately. Ahead of Increase. No increases have yet been an- nounced on sedans and trucks, but Mr. go up $100 within days. The increase, according to Mr. Cun- ningham, affects thirty-five cars which are now on their way te Evanston. Fearing the raise, he says, about" seventy-five "persons have bought cars and either put them in storage until they were ready to use them or took them to their homes. The raise came, it is said, after the Ford general sales manager had for | six months tried to persuade Henry | Ford to increase his prices to meet the increased cost of steel. The old prices had been in effect since Aug. 1, 1916. On that date the prices were lowered. No Further Increases. After the sedans and trucks are brought up to the new level, in the opinion of Mr. Cunningham, there will be no further increases in price. He bases this opinion upon the ex- pectation that within a year Mr. Ford will be producing his own steel, and will not be affected by the prevailing Cunningham predicts they will the next thirty price of that commodity. x CHICAGO USED CAR SHOW TO BE HELD AT COLISEUM Dates of March 30 to April 7 are announced for the second annual used-car show to be held at the Col- jseum under the auspices of the Chi- cago Automobile Trade Association. It is planned to include a display of trucks and accessories and a more TROUBLE-PROOF By Wait Mason RECKON there's no car on earth that For cars that never makes a dizzy break, has no fit or stomach ache. wise man understands that human products can not be as perfect as the sky or sea, gods--man odds. There's not, beneath the azure roof, a car that's strictly trouble-proof; and if a salesman comes along and works against too heavy that doesn't sometimes bust a girth, | are made by human hands, and every | or other products of the! pir Owner in | Letter Lauds Cars Franklin Owner Telling of Record By C. E. Bridges. | { | | | Made With His New Series Nine. | | Present Franklin owners are the | best means we have for securing new | customers. They invariably mend the car tq their friends. recom- Here elaborate campaign will be launched than last year to encourage the deal- ers to exhibit. Erwin Greer, D. E. Whipple and Henry Paulman compose the show committee, which has its plans well under way. Most of the space in the Coliseum, which will be devoted ex- clusiv ely to cars, has been sold. Ac- cessories wifl be shown exclusively in the Annex. Weight On the Road. Our best racing cars have exploded the long cherished conception that weight is essential to hold the road. The cars that have been traveling 114 miles per hour on our speedways are lighter than those that used to make only seventy-five. In road rac- ing it was discovered that distribu- tion of car weight balance of parts, and design of front axle had more to do with a car's ability to hold the road than mere weight. "Motorizing" the Farm. To help Wisconsin help to win the war the agricultural engineering de- partment of the University of Wis- consin has been giving a short winter | course in gasoline engines, tractors, and farm trucks. hands you ont a grand swest song. en we have received on this Nr 2222222222% informing you the car he sells 1s|° : 3 trouble-proof and wearing bells, oh,| = | Bri "February 17, 1918. » soak his head in yonder pond, and C. Bridges, I oo ob ob ol ole ok ok ob ob ode oo ob ob ole ode oe of ol ole oe ob ode oof ode of oe oe oe of ood oe oe of of oe oe of of oe ole oe oe ioe op make him buy a Liberty Bond. : ~vanston, lil : - * No doubt some cars are made to| Dear Sir--You may be interested | | % PY 2 sell, all polished up and painted well; | learning just. how my series nine | } & i no doubt some cars with. outside (Franklin has behaved for the time in > { an 1n al S % charms develop into false alarms |which I have driven it. Starting| |e i when they take up their human load | €arly last spring. I have used the car ® > and have a try-out on the road. I've |€Very day, going over all kinds of > : acer le tires are guaranteed 10,000 miles and last from 15,000 4 ea ¢ a > o 25 e same make of tires are guaranteed f 1 0 had such tumbrils. of my own, and roads, and for the last three months # on any other car. Sometimes they don't est that ne ¥ 2.300 wiles x they have cost me many a bone. have driven it in the snow, making : There are practically no repairs on a Franklin. + But there are autos built so well [about 3,500 miles over snow-covered | |g The depreciation is remarkably small. > that trouble say% a long farewell. The roads. : 4 ; > ard The Franks yi giye 20 or jaote miles to the gallon of gasoline man who builds them says, "By jam. I have driven the car 9,700 miles.| 1 2N¢ ¢ Dodge Brothers Car nearly as much 3 I want to stay right where I am, and In this distance 1 have not had a 3 > keep on building motor cars until my tire from the rims, have not had a| ju 0 e rot ers ars 2 spirit climbs the stars. I want to|Plowout or a puncture, and the tires 3 * have a world-wide fame for building | look fine, not a break in them any-i11 sé For those who want a lower priced car, the Dodge Brothers is : cars that stand the game. Ii I don't where, not a particle of the fabric % the best buy. Repairs and depreciation are also much less than on build the best I Troe and trv to |being exposed : > most cars--ask Dodge Brothers owners. * S , LF nY wiih t deny 2 3 We always like to have prospective customers talk th t 32 make each car a go, my high am- In all this distance the battery has * owners of either Franklin or Dodge Brothers ars. i Saetorm: * bitions will collapse, and I'll be wiped | never failed to start the car, nor have | | 4 ers send us their friends. : clear off the maps." I used the starting crank. > earis SoNnot lose and you will probably gain by buying your car & So when you go to buy a car, con-| "I have not put a single penny on | t# 3 sider who the makers are. Have they | the car in any repair. Tam using the | | 3 2 been inthe business long? Are their | same set of spark plugs that came | | + .B I D G E S * resources big and strong? Have they | With the car, having had no trouble { ; : a factory of their own, where shaft- with them. * FRANKLIN & DODGE BROTHERS MOTOR CARS ® ing hums and pulleys groan? Or do| "The engine does not show a par-| ii 1629 ORRINGTCN AVE. TEL. EVANSTON 5886 they just assemble parts and thereby [ticle of carbon and not a valve has | | * * break the people's hearts? Are they | been ground, the power of the motor | EE LL EE Er FE YT TE TL the kind of misfit gents who'd skin a | being fine. vi : man for fifteen cents? "I write this to show my apprecia- L. = To show the makers of your car, | tion of the car. I have owned and | % what sort of delegates they are-- |driven four Franklins and this is the | that is the only guarantee that's |best of the lot, and all were good. | worth a bogus Scotch bawbee. "I think it a duty, and it also is a | And, reader, when you take the |pleasure, to let you know of my re- | pains to get a car that's labeled |sults with the Series Nine. With | "Haynes," youre buying from the |kind regards and wishing you a suc- | pioneers, who've put up cars for |cessful year." | --_-- many years. They can't afford to put | out junk; they must give value for Trains Discontinued. your plunk. The happy owner of a Several additions have recently] Haynes of grief infrequently com-|been made to the list of trains dis- | plains. continued in Canada. | | I] | . : Ford Price Advance New Series MODEL D., 8 Cylinder, $1385.00 | Was not at all a surprise. My reasoning was not a wild guess. logical comparisons and the continued advance in raw material prices forced the advance conclusion. It was | inevitable and my idea of publishing this conclusion was for your benefit--it was not published to incite sales. Coupelet, Sedan and Ton Truck prices have not as yet advanced. Will they? Let us make a comparison. Ford Runabout sells at $435 Detroit, Coupe- 3 let, $560--only $125 difference and the Coupelet "Body Increasing popularity of Chevrolet Cars all over the only" cannot be duplicated for less than $375 manufacturer's u S. id y sonclusive proc? thas they are meeting the Lr Ng : ye Ls . emand of the public. complete survey of the market cost. Ford Touring sells at $450 Detroit, Sedan $695 and was made by us, before a decision was reached as to the the Sedan "Body" cannot be produced for less than $485. : parteuss type of car Dest Fated in these days of econ- 3 Ta > res ' 2 Jas al 2 ; | omy. e spent months of time in comparing cars for Now the Fruck. I'he fact that the steel manufacturers road performance and chose the Cheyrolet for being forced the raise in price and the Chassis was raised $75 lightest on its feet." shows conclusively that the Truck Price must advance. The Chevrolet Motor Co. diso dias 'miwide field of : oo ey cars, both as to size and price. .Their fine attention given One Hundred Dollars is worth saving and it is my opinion to details, demonstrates that the Company is building not you can save $100 by ordering and TAKING DELIVERY only for the present, but for the future. IMMEDIATELY Since upon the power depends most of the usefulness FY eV) dor Al 4 hd and enjoyment of one's entire car, the Chevrolet uses the Valve-in-head motor in all models, 'When you have tried many cars by the test of com- parison, we ask of you to call on us for a demonstration of the Chevrolet and then you too will have the pleasure of realizing as we did, that the Chevrolet is your choice. R. D. CUNNINGHAM . ror CHEVROLET R CO. . nc or Authorized Agent gency C. H. BRIG Wm. N. Schneider, Pres. August C. Pearson, Secy. +H. GS, Manager Phone 4884 and 4592 Telephone WINNETKA 617 HUBBARD WOODS, ILL. 2 > C. E. Bridges Receives Letter From | | 7 20: % 200% 70% % a Higher Prices after March 1st Your last chance to buy a big, roomy, handsome Haynes-- latest 1918 model--speedy, high-powered, famously long-lived and economical in upkeep, at the present low price. The same models, beginning March 1st, will cost $125.00 more. HAYNES '"America's First Car" We predict that it will be years before a car of such high quality and long standing reputation as the Haynes will again sell so low. Present Below-Market Prices Five-Pass. Touring........ $1,725 Seven-Pass......... $1,825 "Fourdore" (Roadster)........ $1,825 Coupe... $2,535 Sedan...... $2,585 Town Car... .: $3,250 Add $44.00 to cover War Tax. Prices F. O. B. Kokomo, Ind. Call without delay or phone Wilmette 587 or 1883. WEIHE MOTOR SALES CO. 621 W. RAILROAD AVENUE WILMETTE 7 % Zizi zz 2% 2777 Zz 77 2% 72 % 27000000 ot ais i iri a ET na EE EE EE RA Te =