The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

x. tive advertisement for WINNETKA WEEKLY TALK, SATURDAY, JANUARY 17,1920. . .. 9 nn GOOD WILL 1S CHIEF ASSET OF AUTO MAN, STATES C. H. BRIGGS "No business perhaps so much as that of the automobile dealer depends upon the element of good will," says C. H. Briggs. "Good will has always been one of the assets of any busi- ness,but it seems to figure more im- portantly in the automobile business the performance of an automobile. than in other usual lines. "There can be no argument about It either gives satisfaction, or it does not, and if it does not, everything is wrong. If it does give satisfac- tion, it is a constant and construc- the mdnu- facturer who made it and the dealer who sold it. ~ "Automobile dealers have within the last few years come to occupy a conspicuous place in the commerical life of every town. "The automobile repairman be- comes a strong, progressive force in his community. Demands upon him are peculiar and dicerent, nad renders a public service which no other institution in the community can furnish. Either the dealer is a credit to his town, or he is not, and of late dealers have been more than cognizant of the fact that they ad- vertise their own town more perhaps than any other dealer in it, for they are in a position to stamp the char- acter of their dealing upon a great and varied patronage. : "Any automobile dealer today real- izes that the life of his business de- pends primarily upon the satisfac- tion which his customers derive from! their dealings with him. Notwith- standing the fact that he sells ex- pensive lines of cars and innumer- ahle accessories and supplies and that irom an inventory standpoint, yet without satisfaction in stock the automobile dealer is doomed to fail- ure and his town becomes known § as a place where poor service and | poor equipment are the rule." 87.251 FORDS BUILT IN OCTOBER; FACTORY SETS A NEW RECORD |8% was a record in the breaking nth Ford Motor company's home shops in Detroit. Production records showed a total of 87.251 auto- mobiles assembled during the month. The previous record was 83706 cars for May, 1917, whereas the total cars produced during October, 1918, was only 9414. These figures are especially signifi- cant because they so clearly indicate the success that has attended the Ford company's remarkable transi- tion from the manufacture of war material to those of peace time. Just as soon as the armistice was signed and cancellation of government con- tracts was received. the Ford Motor company, without decreasing the number of its employes, bent toward the re-establishment of its pre-war concentrated production, and the 75000 car increase! of October, 1919, over that of October, 1918, tells its own story. There are now emploved in the Ford shops in Detroit approximately 70,000 men, 55,000 of which are work- ing in the main plant in Highland Park. r a FRANKLIN CAR HOLDS PLACE IN THE VAN OF GREAT AUTO RACE Within the last few weeks one thing about thé Franklin touring car has come to light again--it is one of think of it, to see road records estab- lished by the Franklin touring car, which back sixty and seventy-miles- an-hour cars off the board. It shows that the principles of the Franklin touring car are right--that road ability is more than a question of high power and big weight. Frank- lin power proves to be usable to much greater extent than in other automobiles. The Franklin man does not need to apologize for Franklin perform- ance. On any road Franklin ability is a challange to the other fellow. It isn't the Franklin idea of speed to be confined to sudden bursts on the straight-away. Fast average time in a day's run is a more sensible stand- ard. It is always a revelation to people when they drive a Franklin touring car. It steps around with real liveli- ness. It stops quickly. It hangs to the road at all speeds. Turns never slacken the pace to any extent. The driver always has a sense of security and perfect control. The Franklin touring rar of today is the development of many years of automobile building. 1919 BANNER YEAR FOR THE AUTOMOBILE LICENSES The year 1919 was a banner one in the number of automobile licenses issued, according to statistics in the secretary of State's office in Spring- field. Up to Christmas day more automobile and motor license had \been isued during all of 1918. The figure was 88,613 in' excess of the previous year's total. Up to Christ- mas the total was 478374. In 1918 but 309,761 were issued. Income from automobile licenses to fsb 2 ph iii on 1 615 Davis St., Evanston MATINEES 2 and 4 Evenings 7 and 9 THIS WEEK Saturday Januayy 17 Maurice Tourneur's PRODUCTION ic = "VICTORY" Universal Screen Events Briggs Comedy Next Week Monday and Tues., Jan. 19 and 20 E. Oppenheim's Story "The Cinema Murder" Wednesday, January 21 ETHEL CLAYTON in "More Deadly Than the Male" Thursday & Friday, Jan. 22 &23 ELSIE JANIS in "A REGULAR GIRL" Saturday January 24 ROBERT WARWICK & in "An Adventure in Hearts" the greatest road cars in the world. It is a wonderful thing when you the first nine months ending Sept- ember 30. For 'the emtire yeir of 1918 the fees amounted to but $2,764,330.28, [or "$472,118.43 less; than For the eight years and nine months since the first year in which the licenses were issued the totalamount of revenue received by the state in automobile fees is $11,442,684.74: Get a Maid For 30 Cents--Page 7 for the first nine months of 1919. : A PS A AEA on rrp -- A ' Some 'time' it may get so in thislhonor it will be considered a flat country that when all is lost fave failure. . Sm QS RB rd Ad a a ed dd wd bd ull ravi iiriiiiiiiiisiiiidddidiiiiiiiiididiiidiidid dad RICKLEFS & SCHUETT CO., Inc. EVERYTHING ELECTRICAL 1557 SHERMAN AVE. Evanston PHONE 5995 Ld ad LL id a ddd dr adidas ddd d a a AA rare & HII LILIS VIS S SSSI Lidl TIPS Pr r ss 7a 7 Ya NUTONE NE EN ONSEN ORY NN NEN CN Rg What patrons think of a battery service station i more interesting than what the station thinks of itself. And when such thought happens to be ex- pressed in terms of dollars spent for battery service ----there can be no question of its sincerity. q Made use of Evanston "Exide" Battery Service during 1919 Cons BATTERY _ 49 wx [OC Er and Found it They Looked for This Sign Why did these motorists use 2,000 of the Leading North Shore Motorists Evanston "Exide" Battery Service in preference to any other? There is Only One Possibte Answer & To be the choice of 2 or 3 hundred North Shere folks would be Two 1007: Davis Street Evanston " " 1 | | " - a = = w : Were you one of the 2,000? There will be 3,000 during 1920 H | =» : a compliment to any battery service station, even though in- conclusive as to that station's leadership. Bui fo be chosen by 2,000-- Surely that is proof positive! ? ---We cordially invite you to be "among those present." Stations---to be found at 3 Prouty Court And More to Come : | Winnetka 4 6 EC : CONVENIENCE North Shore trains provide the quickest, most convenient and comfortable transportation to Chi- cago, bringing you right to the heart of the city's activities; no street cars or taxis needed. Trains to Chicago Every 30 Minutes In ment:. VACUUM CLEANERS Thor Sales Company NORTH SHORE BRANCH 1728:Sherman Ave. 4g EVANSTON 55.00 brings a Thor Washer Ironer to your home for 30 days. Balance small monthly pay- TELEPHONE Evanston 877 or Trains leave Winnetka every half hour from 6:52 a.m. to 1:52 a. m. Excellent dining car service 1s provided on trains leaving Winnetka at 9:52 a. m,, 1:52 p. m., and 6:52 p. m. Save Money By Purchasing 10-Ride Tickets Between Winnetka and Chicago. For further information apply te the : WINNETKA TICKET OFFICE {1 ELM STREET Px 4 Phone: Winnetka 963