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Plain Figures new installation and material for maintenance work. . The plant today is six years older and the average life of telephone 5 : By H. F. C. During the men. who had their money 'invested in stock or trade were able to ad- . just their selling prices upon the rise 'of the market. But.the Chicago Tele- ~ phone company was in a different po- sition entirely--all the capital was invested in plant and plant is not merchandise. Telephone plant is built as a going concern to render service and not as a saleable article. se last six years business: newal is not far away and everything is 100 per cent dearer. If a telephone station cost $100 in 1914, today it would cost $200. There- fore "rates must be adjusted. The company has no reserves, it depends upon rates. A small adjustment is all it needs. "This adjustment of rates ,is nat needed to pay increased dividends or "interest on loans, but simply to meet thle increased cost of operating the business and cover the heavy wage scales and increased cost of material. plant is about 10 years so that re-| automobile on a nearby highway you experience thoughts of the puny auto and the mighty railroad. Further reflection might bring to mind the tremendous scope of the vast network of steel rails in the United States. But-- Have you considered--at the same moment--that for every mile of rail- way in the country there, are ten miles of highway; that for every railroad car there are three motor vehicles? Even more startling is the fact that the nation possesses a motor vehicle for every 59 yards of railroad right- of-way. This information is advanc- 'but surely pass a seemingly small company, as part of an exhaustive research which points out that the possibilities of the motor vehicle are almost limitless. : ) An idea of the development 'of mo- tor transportation during the past ten years can be obtained, says the bureau, by comparing it with the de- velopment in railroad transportation. The railroad mileage of the United States would circle the globe at the equator more than ten times or New York to San Francisco. If the motor vehicles of the country were evenly distributed along these r roads there would be two for every city block of space on each one of the parallel lines, or one for every 59 yards of track. : : a. The time you spend kicking about your hard luck would make it good luck. ' : : would form 76 parallel lines from |GO TO CHURCH ON SUNDAY ol RRR RRR RAR RRR Rh th th th RR hth th th th Rh th th tA th RHR th RRS Time, Labor and Money Savers SIMPLEX IRONERS ed by the Travel and Transport bureau of the B. F. Goodrich Rubber It was because of this fact that the : telephone company could render AUTO TRANSPORTATION service Tor several years at the old FACILITIES GREATER rates): A * THAN THE RAILROADS The telephone company was slow to feel the increased costs except as it affected increased wages, cost of SUNDAY, DANCE & PICNIC SUNDAY. at Forest Preserve, Glenview, by the | ¢ .EVANSTON CRESCENTS. || ADMISSION a pancine | FREE { {UERE80RY As you ride along in a railroad coach and witness the train slowly FRR RR RR UR RA RAR RR RR 77 ah Ws Buy Direct from Headquarters and buy RIGHT. We are SPECIALISTS in GAR- DEN HOSE and all that goes with it. W.H.Salishury& Co. : Established 1885 308 W. Madison Street, CHICAGO Between Franklin and Market Streets Phone Franklin 5744 THE RUBBER STORE Use Hifi Victrola | All Summer At Our Expense Have this small portable Victrola delivered to your home and enjoy the music it will provide all summer. - Come in and see demonstration or phone for demonstration and free trial in your home Y 4 NN SN NaN KA SO. EA SX Py fy EVANSTON LH HH 5 HH 5 LY FS RR ER ER FOUNTAIN SQ. FEEL A FRR FF RR RAR 50 Ome OI © ee OE Oe OI O EI O10 | Q Make small monthly payments on it, and then--next fall if you wisk to purchase a larger instrument we will take back the small one and credit all you have paid for it on the price of the new one. NORTH SHORE TALKING MACHINE Co. 603 Davis Street EVANSTON Phone 4523 Open Saturday Evenings RR LR LR LR LR LR HR LR RR LR RR RR RR SR SR RAR SR SR ARR AR A rr & A NN 5 5 | V _AGA VA IS You will want to consider, when purchasing a car, its appearance, its smoothness 1n riding, its cost of running, its sale price, and above all its motor. Co-operation O get the best out of telephone service there must be co-operation among subscribers, as well as between the Company and subscribers. (The Velie car is recognized as one of the most beau- tiful and easy riding cars made, and 'in addition has a motor that ranks among the best made. (The price of the Velie is remarkably low, and the cost The person califg should' of up-keep makes the price still lower. Be ready when the person called answers. Speak in a well-modulated tone --not too loud. . Speak distinctly, with the lips close to but not touch- ing the mouthpiece. The person called should answer promptly. Both should avoid long telephone conversa- tions, which result in busy signals to other subscribers who may want to get one or both of these telephones. : CHICAGO TELEPHONE COMPANY DEALERS IN VELIE CARS WINNETKA BRAUN BROS. 723 Oak Street Phone Win. 1565