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'prise. a SB SDB SS. 10 - w WINNETKA WEEKLY TALK, SATURDAY, AUGUST 14, 1920 WINNETKA WEEKLY TALK ISSUED SATURDAY OF EACH WEEK by LAKE SHORE PUBLISHING COMPANY 1222 Central Ave., Wilmette, IIL 556 Center Street, Winnetka, In. Telephone .............. Wilmette 1920 Telephone .............. Winnetka 388 SUBSCRIPTION ........ $2.00 A YEAR All communications must be ac- companied by the name and address of the writer. Articles for publication should reach this office by Thursday afternoon to insure appearance in current issue. Resolutions of condolence, cards of thanks, obituary poetry, notices of entertainments or other affairs where an admittance charge will be made or a collection taken, will be charged for at regular advertising rates. of which were accustomed to apply- ing the proverbial grain of salt to the matter reported. Reputable news- papers used the glaring head only when something of unusual signifi- cance happened. When the war broke, and for that period of sus- pense in which people everywhere were wondering just how much of the world was to be drawn into the turmoil, the daily news of what had happened in the diplomatic relations of the several countries of Europe was of consuming interest, both over. seas and here. We learned to ex- pect "big news" with every issue of the paper and to look for an outline of what had developed in the head- line topping the page. But the occasion for the emer- geney head has passed, though the habit of its use continues. We find the latest development in the world of crime featured to spoil our break- fast. We cannot escape it, even though we would. We find sensa- tion made, if it does not legitimately exist, all for the sake of furnishing material with which to blazon the front page. Newspaper readers have grown into the habit of expecting the big head. Newspaper editors perhaps fear to discontinue its use lest their competitors on the newsstands reap an advantage through its use. But it 3 | is about time that somebody made a i that the beginning in the interest of lessen- ing the bad impression that is being made as concerns the criminal record of the great cities, and as a means of saving some of the precious news- paper space for legitimate news mat- ter in which the public is genuinely interested. GROCERY STORE SUCCESS The National Grocer, a magazine devoted to the interests of grocers, devotes three pages in its latest number to the success two brothers have made with their retail grocery in a Michigan town. The two brothers feel that they owe it to the public to keep them posted on what their store is doing-- only way to keep the public posted is by advertising. Newspa- pers have been used, with half-page copy at stated intervals giving the public a list of the bargain offerings in the store. They believe that the public has a right to expect to be advertised to--that it is not up to the public to seek out the grocer, but the duty of the grocer--and his privilege, as well--to seek out the customer by advertising, and by advertising to tell him what 'the store has for sale. They make no pretention of "high- brow advertising, written in a con- vincing manner and designed to keep the public posted on their progress. That it is good advertising is con- stantly being proved by the results, in actual business which it constantly Rockwell City, | | secures.--Advocate, Iowa. Entered at the postoffice at Winnetka, Illinois, as mail matter of the second class, under the act of March 3, 1879. SATURDAY, AUGUST 14, 1920 Coal President Wilson has applied his eloquence to the striking coal miners, preached them a little sermon upon the sanctity of the pledged word, a subject upon which he is rather more than ordinarily sensitive just now be- cause of the unpleasantness of the situation as concerns. the peace treaty and the covenant of the League of Nations. They are to go back to work, continue to produce coal and await the result of the dis- cussion of the question of wages un- til the whole subject shall have been talked out. It is an argument little understood by men of the sort that mine coal for the nation, men whose whole education both through pre- cept and example has been to ques- tion the good intention of the gov- ernment and of the general public to- wards them. The people who are faced with a serious coal shortage for the winter are hoping that the words of Presi- dent Wilson will be so interpretefl| to the men by the leaders that they will be willing to assume again the task of digging coal as rapidly as cars can be provided for its carriage away from the mines. The people are likewise hoping that the rail roads will be able to arrange the supply of cars so that there shall be a sufficient number for hauling coal to keep the working of the mines steady and up to the capacity of the available men. The dilemma of the coal shortage is two horned, the dissatisfied work- ers and the shortage of cars. It is useless to correct one without re- moving the other, useless for the | | Self Service Zone ---- men to temporarize or to agree to] conditions looking to their going | back to work without such steps be-| ing taken as will provide the trans-| to re- from the ings) The granting of the rate increase to | the railroads is a first step towards | the correction of the car shortage, | not immediate unless there has been a manipulation of cars in such a way as to provide the general public with | an impression of the need through | the simple process of cutting off an | essential commodity, such as coal. | However let us hope that the begin- | ning of the solution has been found and that the coal shortage nightmare may be eliminated from our contem- plation of the future in America. The increase in transportation costs and an increase in the wage of coal miners can be added to the general worry of the high cost of living. It will cause less distress there than in a"separate department of the public thought. portation facilities necessary move their output Reconstruction Needed Reconstruction of the front page of the metropolitan newspaper has not yet set in, if one is to judge from the prevailing fashion of streamer head- line of heavy black type, reaching its full way across the page. What is told in the headline seems to be now a matter of importance, its mere presence, apparently, being taken as a guarantee of news getting enter- In those far distant days before the war the deep headline was a rare occurrence except in that type of journal known as "yellow," readers Black Cotton at 25 are offered, in black. Lavender Tops-- ioned, have are of apparel are Women's Stockings Fine Lisle Hose which will give remarkable service Sizes 814 to 934 only, at............... 49c¢ This is a most certain and satisfy- ing identification of service, this colored top. 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C J tiommni? 4 Stockings in colors or white 29c 35¢ RAPE PEP Tr i 3 Te I TRA 7t09% Are... 6 75¢