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2 ~ CY -- i ) > i ---------- TI Nac bs WINNETKA WEEKLY TALK, SATURDAY, APRIL 12, 1924 compression, high speed four-cylinder motor--a motor that will surprise for NAME OF WHITE its fleetness, smoothness and quietness and a car built around it that will ; "stay put" for many years of hard usage. A car speedy to accelerate, but streets. Sooner or later the States will see it. And eventually the more than! | 2,000,000 miles of feeder roads, now un- der the jurisdiction of local officials, should be put in charge of the State highway departments, whose officials know about road building and road } $1,175.00 F. O. B. Toledo SALES-ROOM AND SERVICE-STATION 1141 Greenleaf Ave., Wilmette C. H. BRIGGS WILLYS-KNIGHT--OVERLAND $495.00 Phone Wilmette 1850 maintenance." Dealer Explains History of Newest Car By H. A. SCHULER, of Thompson & Schuler, North Shore Dealers in Rickenbacker and Rollin Cars When asked how we accounted for the great number of sales of the Rollin car since our debut as local dealers, I vouchsafed the confidence the pub- lic has in Rollin White, one of the founders of the White company, as the reason. : The world has long waited for a highly-developed, refined four-cylinder car which could be purchased at a reasonable price. After all a proper- ly designed four-cylinder motor is the most efficient and most economical power plant thus far designed. In Europe--where are found some of the greatest inventive engineers in the world--the four-cylinder motor is the accepted motor for the majority of high quality and expensive automo- biles. Take the leading English makes, for example--Crossley, Austin, Sunbeam Vauxhall, all costly. In France the famous Renault and Peugeot are four- cylinder cars. Europe is familiar with the Fiat, the outstanding Italian car. For years the best portion of this company's business has been in their high quality four. Scores of other European cars which could be men- tioned adhere to the four-cylinder principle, merely because it is simplest and most economical from an oper- ating standpoint. hen we come to an understanding of what one of the greatest and most experienced American engineers and his organization have stood for and built. Rollin White, who was one of the founders of the White company and for years its vice-president and chief engineer, has been in a position to follow his extensive engineering bent in this country and in Europe. e has surrounded himself with such men as James G. Heaslet, formerly vice-president of Studebaker and dur- ing the war in charge of production of all Liberty motors, which placed him in contact with every motor plant of any consequence in the country. R T. Hodgkins, vice-president and sales manager, was general sales manager for Studebaker, and so on through the organization many names, familiar ~10 engineering circles, have joined their knowledge in the production of Rollin White's latest car. A compact, simple, sturdy car, with the European type light weteht, high quick on the stop--for four-wheel in- ternal expanding brakes have been built in. For riding comfort the spe- cial spring construction together with the balloon tires, which the car was designed for and has a standard equip- ment, is unparalleled in its field. There is no side swing, and at high speed the elimination of rumble and motor noises goes far toward giving the occupant a sweet, smooth, skidless drive. SAFE HIGHWAYS, "DRIVE OBJECT Campaign Helped by News- papers and Civic Bodies That traffic accidents on highways, as well as on crowded city streets are happening too often, and with too seri- ous results, is the conclusion reached by automotive interests after careful study of the question. To aid in clearing up a difficult situa- tion and finding a remedy for the trou- ble, the Traffic Planning and Safety Committee of the National Automobile Chamber of Commerce is enlisting the interest and support of newspapers all over the country, asking that in report- ing motor accidents they endeavor to as- certain the cause and forward a weekly summary to the headquarters of the committee in New York. Newspapers already render a public service in reporting highway catastro- phies, but that service will be more constructive when facts are developed showing why accidents occur, so that the public may know where the weak spots are, In a general way, motor accidents are caused by carelessness in driving, im- proper traffic regulation, jay walking, in- sufficient lighting of streets or vehicles, physical obstructions to view, too little playground space for children, and so erate has yet to be determined for most communities. In this connection, a recent statement by Thomas M. MacDonald, Director of cant. Mr. MacDonald said: "One of the big needs of the road system today is proper policing, country roads must be as well policed as city 'on, but to what degree these factors op- |. the Bureau of Public Roads, is signifi- | Starter and Demountable + Rims 585 extra Not only is it the lowest priced five-passenger car on the market, but it is also a car that costs little to operate, little to keep in condition and has an unusually high resale value after years of service. All Ford Cars are sold on convenient deferred terms, or may be purchased under the Ford Weekly Purchase Plan. . Detroit, Michigan See the Nearest Authorized Ford Dealer Jord CARS TRUCKS - TRACTORS '295 Eifel An Exceptional Value! It requires no technical knowledge of automobiles to appre- ciate the outstanding value of the Ford Touring Car. = Wm -- denis Sy -- Maintenance and National Service ATURE is both the ally and enemy of the telephone. One of her forces, electricity, carries th e voice of man afar. Others, as flood, tornado or sleet storm, can cripplecommunications in a large area through their devastating might. Each pair of telephone wires in the Bell System 1s a pathway When beaten down forces of nature, that for reciprocal speech. by the uncontrollable pathway to fifteen mil- lion telephones is blocked, and none of the nation's voices can pass that way. Reserve materials must be on hand, that storm damage may be repaired without delay. Adequate funds must be made available so that the cost of restoration may be met, National telephone service is only possible through an organization capable of handling, on a nation-wide basis, the problem of main- tenance as well as of operation. One Policy + ILLINOIS BELL TELEPHONE COMPANY BELL SYSTEM One System + Universal Service 712-14-16 SALES ELM STREET Skokie Motor Company "THE HOUSE THAT SERVICE BUILT" C7 ~------ TOL LINCOLN "Buy at home and get service at home" Phone Winn. 288-281 WINNETKA SERVICE Ee |