August 14, 1926 WINNETKA TALK 11 PUBLIC FORUM Editor, WINNETKA TALK: So many inquiries have reached our offices concerning the aims and ideals of Visto del Lago, I thought at this time you might be interested in the character of the institution which has received such a friendly reception along the north shore. First, Vista del Lago is a club for every member of the family, every day of the year. I am aware that this is more or less an evolutionary pro- cess, but in looking about us and mark- ing the milestones of progress in many directions, we may admit that for a good many years clubs have been, per- haps, too selfishly for men, as witness the average golf or athletic club, how- ever well they serve their respective purposes. The happy satisfied members of the many shore clubs in Southern Califor- nia, Long Island, and at Palm Beach, are a commentary on the basic appeal and soundness of a club which, in some department and at some time of the day, can sustain the interest of mother, father, sister and brother. Necessarily in such a club, the ideals and standards of comportment by members will be unimpeachably high. Anyone who has visited the shore clubs of Southern California cannot fail to mark the perfect decorum which prevails. There is certainly a steady- ing influence in the mere fact of fam- ily. Speaking personally, as a member of a great many clubs, situated from London to Los Angeles, I can say that the shore club to which T belong in Santa Monica, Cal, has brought more happiness to my family and myself than I ever had expected to find in any club. It is this basic appeal in a changing age that led to a little group of Los Angeles and Chicago sports- men launching Vista del Lago. When this magnificent structure, with its many sided interests, brings to the north shore the happiness which lies in clean association and sports, Vista CARDINAL TEA HOUSE 841 SPRUCE STREET (Just west of Center St.) Winnetka 2536 Luncheon ...... 11:30 to 2:00 Special Plate Luncheon Bs susie ope + 40 and 50 cents (Ala carte) Afternoon Tea and Refresh- ments =... 0 3 to 5 Dinner, $1.00...... 6 to 7:30 Sunday Dinner, $1.2512:30 to 3 Special attention given to | Luncheon and Bridge Parties | del Lago will have more than justi- | % itself. followed the heralding of Vista del Lago indicates that a great many per- sons have grasped the underlying mo- tives of our project. Thanking you, I am street, left Winnetka Friday, August 13 to spend several weeks in the East. She will visit relatives in and around New York, Philadelphia and Washing- The Misses Kohlsaat, daughters of Mr. and Mrs. E. C. Kohlsaat, 777 Bryant avenue, are planning to visit Lakes, Wis. They will leave Winnetka the latter part of next week. oo splendid response which has | ; Cordially yours, J. STUART BLACKTON, Chairman of the Board. Katharine Sherman, 1062 Ash -- Suzanne and Cynthia Three LJ Summer Special Six Beautiful Photographs | ? 0 sud | 615 DAVIS ST. Hoyburn Building EVANSTON Phone University 2238 $5.00 X oT et friends at 1] Chicago, Ill. Midway 3819 5622 W. Madison Columbus 0448 725 Oak St. Winnetka, Ill Winnetka 122 A Drastic Reductr inky { g Prices! « Tod-~y, we announce a sweeping reduction in the prices of Frigidaire Electric Refrigerators The tremendous volume of Frigidaire sales (greater than all other electric refrigerators combined), and a vastly increased production capacity, have re- sulted in economies that now put electric refrigeration within the reach of every home and store. No other electric refrigerator could offer such value. No other offers you the guarantee of General Motors, the endorsement of 200,000 users, the proven dependability, long life and economical operation of Frigidaire, nor the easy payment plan of the General Motors Acceptance Corporation. Price reductions are as much as $90, including both the complete metal cabi- net Frigidaires and Frigidaire units for ordinary ice-boxes. Come in today, or mail the coupon. STOVER CO. Display Room 313 N. Michigan Ave., (Bell Bldg.), Chicago, Ill. .Tel.: Superior 5528. Beverly 8422 956 Linden Ave. Hubbard Woods, Ill. Winnetka 1512 469 Prospect Ave. Milwaukee, Wis. Lakeside 2055 07 daire il] & I), TT Tal ($s Wij * These drastic price reductions : commercial of Fr you wan Frigidaire for your home or place of business--whether you want one of the plete metal dels or a mechanical unit for installation in your present ice-box --you can take sdvantage of new low prices that offer greater values than ever before. rigidaire PRODUCTS @° GENERAL MOTORS 6706 Stony Island Ave, 1753 W. 95th, Chicago 139 South York St. Elmhurst, Ill. Elmhurst 994 4 S. 5th Ave. LaGrange, Ill. LaGrange 477 BE SURE IT IS A FRICIDAIRE~PRODUCT OF CENERAL MOTORS STOVER CO. 313 N. Michigan Ave. Chicago, li. Please send me complete informa- tion about Frigidaire and the new ow Frigidaire prices.